KR KROGER CO Insider Trading

EVP Yael Cosset sells 30,000 KR shares at $58.80; stock down -25.5% from 52-week high, prior KR sales all well-timed at 90-day mark.

Yael Cosset, EVP, sold 30,000 shares of Kroger at $58.80 on 2026-07-14, reducing holdings by 19.0% from 157.9K to 127.9K shares. At current price of $57.06, the stock is -25.5% from its 52-week high of $76.58 and down 15.8% over 90 days. His prior five sales at KR were all well-timed at the 90-day mark, with consistent negative 90-day returns (-10.8%, -1.3%, -1.0%, -1.1%, -3.0%), indicating a disciplined pattern of selling before downturns at this ticker. The fundamental backdrop shows modest revenue growth of +0.4% and elevated valuation at P/E of 33.17, which may contextualize the timing of this divestiture.

Director Clyde R Moore sold 26,814 shares of Kroger (KR) at $70.50 for $1.9M, reducing stake by 23.6%.

Director Clyde R Moore sold 26,814 shares at $70.50 on 2025-07-11, reducing his holdings from 113,707 to 86,893 shares. The transaction occurred at a price -2.3% from the 52-week high of $74.00, and the stock has since appreciated to $72.27 current price. Kroger's fundamentals show net income of $739,000,000.00 with annual revenue declining -1.9% year-over-year, and the company trades at a P/E of 18.48. The sale represents a meaningful reduction in the director's position but does not constitute complete divestiture, with substantial holdings remaining post-transaction.

EVP Adcock sells 34.2K KR shares at $71.16; prior 5 KR sales all well-timed with negative 90d returns.

Adcock Mary Ellen, Executive Vice President of Kroger Co (KR), sold 34,250 shares at $71.16 on 2025-06-27, reducing holdings by 15.7% to 184,473 shares and realizing $2,437,230.00 in proceeds. This sale mirrors a consistent pattern: all 5 of her prior same-ticker trades at KR were well-timed sales, with negative 90-day returns of -2.7%, -2.6%, -2.7%, -1.4%, and -1.3%, respectively—every prior sale preceded a decline. The current price of $71.73 sits 3.1% below the 52-week high of $74.00, and over the prior 90 days KR has moved +5.3%, while fundamentals show modest headwinds: annual revenue declined 1.9% and the P/E of 18.35 reflects modest growth expectations at a $47.4B market cap. Her track record across all tickers (5 prior cross-ticker sells with a 100% well-timed rate at 90 days) underscores consistent sell discipline, though the divergence between her cross-ticker average 90-day return of -2.2% and same-ticker specificity warrants attention to whether this sale reflects security-specific conviction or broader portfolio positioning.

EVP Arreaga Gabriel sold 37,960 shares of KR at $72.44 on 2025-06-25, reducing stake by 33.5% to 75,218 shares.

Arreaga Gabriel, Executive Vice President, sold 37,960 shares at $72.44, representing a 33.5% reduction in his KR holdings from 113,178 to 75,218 shares for $2,749,632.60 in value. The sale occurred at a price near the 52-week high of $74.00 and well above the current price of $71.28, reflecting favorable execution timing on an absolute basis. His same-ticker trading history at KR shows mixed results: his March 2025 sale was followed by a +0.5% 90-day return (unfavorable), while his April 2025 sale experienced a -4.1% 30-day return with the 90-day outcome unmeasurable. Across all of his cross-ticker open-market history, his 2 prior sells averaged +0.5% 90-day returns with a 0.00% well-timed rate, indicating his sells have not historically preceded declines. This large reduction in a core holding by an executive warrants attention given the scale of the position change, though the fundamentals remain intact with net income of $739,000,000.00 and no significant operational deterioration despite -1.9% annual revenue growth.

EVP Massa sells 8,415 KR shares at $74.00; stock at 52-week high, prior KR sales 75% well-timed at 90-day mark

Massa Timothy A, Executive Vice President of Kroger, sold 8,415 shares at $74.00 on 2025-06-23, representing a -6.6% reduction from his 127,176-share pre-transaction holdings. The sale occurred at the stock's 52-week high of $74.00, and the shares have since declined to $73.42. His prior trades at KR show a pattern of strong sell timing: 3 of 4 measurable prior KR sales resulted in negative 90-day returns, indicating he has consistently sold before subsequent declines at this ticker. The cross-ticker track record reinforces this with an 83.33% well-timed rate across all sales. Against this backdrop of reliable prior timing and execution near a multi-month peak, this sale merits observation for signals about the insider's near-term outlook on the stock, particularly given KR's modest recent strength (+7.0% over 30 days, +11.2% over 90 days).

EVP Cosset Yael sold 71,224 shares of KR at $73.49 for $5.2M, reducing stake by 33.9%; prior KR trades 100% well-timed at 90-day mark.

Cosset Yael, Executive Vice President, sold 71,224 shares (71.2K shares) of Kroger at $73.49 on 2025-06-23 for $5,234,038.09 ($5.2M), reducing his holdings from 210,348 shares to 139,124 shares—a 33.9% reduction in position. The sale occurred near the 52-week high ($74.00), with the stock -0.8% from that peak. His prior trade history at this ticker is notably consistent: 4 of 4 measurable prior KR sales produced negative 90-day returns, indicating the insider sold before subsequent declines. His cross-ticker track record shows a 77.78% well-timed rate across 10 prior sells, and recent price momentum at KR is strong (+7.0% in the last 30 days, +11.2% in 90 days), yet the fundamental backdrop shows revenue contraction of -1.9% year-over-year. This combination—a substantial stake reduction timed at multi-year highs, paired with a pattern of well-timed prior exits—warrants investor attention to whether near-term momentum masks deteriorating fundamentals.

Kroger VP/Treasurer Carin Fike sold 16,475 shares at $73.79 avg for $1.2M, reducing stake by 25.0% to 49,360 shares

Carin Fike, Vice President and Treasurer at Kroger, executed 3 separate sales totaling 16,475 shares for $1,215,663.43 on 2025-06-23. The blended average price of $73.79 occurs near the 52-week high of $74.00 (-0.8%), following a 7.0% gain over the prior 30 days and 11.2% gain over 90 days. The sale reduced his holdings by 25.0%, from 65,835 shares to 49,360 shares. At Kroger's current market price of $73.42, this represents a modest reduction in a significant personal position rather than a complete exit. The transaction's placement near 52-week highs and elevated recent price momentum provides context for the timing, though the magnitude of the stake reduction—one-quarter of holdings—merits observation of whether additional sales follow.

Kroger EVP Wheatley sells 30,000 shares at $72.07 for $2.2M, reducing holdings by 23.5% to 97,737 shares

Executive Vice President Christine S Wheatley sold 30,000 shares (30.0K shares) of Kroger at $72.07 on 2025-04-23, with total proceeds of $2,162,058.00 ($2.2M), reducing her holdings from 127,737 shares (127.7K shares) to 97,737 shares (97.7K shares)—a net decline of 23.5%. This represents her second significant sale within three weeks; she also sold 30,000 shares on 2025-04-04, suggesting a structured or sustained reduction phase rather than a single opportunistic exit. Looking at the broader context, Wheatley's cross-ticker track record shows a 90-day well-timed rate of 100.00% across 2 prior sells, indicating her prior sales have historically been well-timed as measured by post-sale stock performance. At Kroger specifically, her prior sale on 2023-04-20 returned -1.1% over 90 days (well-timed), though her most recent April 2025 sale outcome remains unmeasurable. The current stock price of $71.35 is only -2.2% below the transaction price and near its 52-week high of $72.98, while Kroger faces modest revenue headwinds (annual revenue growth of -1.9%) despite solid profitability ($739.0M net income).

EVP Yael Cosset sells 30.0K KR shares at $73.00 for $2.2M; 5th sale in 12 days, retains 139.1K shares

Yael Cosset, Executive Vice President of Kroger, sold 30,000 shares at $73.00 on 2025-04-22, representing a -17.7% reduction from his pre-transaction holding of 169,124 shares. This sale is notable for its timing within a compressed window: SAME-TICKER HISTORY shows five distinct sales at KR between 2025-03-10 and 2025-03-17, with three sales on the same day (2025-03-10). The current stock price of $71.35 sits 2.2% below the 52-week high of $72.98 where this transaction occurred. His cross-ticker track record shows a 90-day well-timed sell rate of 33.33%, though at KR specifically, 0 of his measurable 90-day outcomes have been well-timed (average 90d returns on the five prior KR sales are all positive, meaning the stock rose after he sold). The company's fundamentals show flat revenue growth at -1.9% year-over-year against a P/E of 19.28 and market cap of $47.2B. The pattern of frequent sales across a concentrated period warrants tracking whether the insider views this price level as a consistent exit opportunity or if external factors are driving the liquidation cadence.

EVP Massa sells 22,565 KR shares at $73.00 ($1.6M); reduces stake 15.1%, stock near 52-week high (+22.9% in 90d)

Timothy A Massa, Executive Vice President, sold 22,565 shares of Kroger at $73.00 on 2025-04-22, reducing his post-transaction holdings to 127,176 shares from 149,741 shares. The sale occurs near the 52-week high ($72.98), after the stock has appreciated 22.9% over 90 days and 10.1% over 30 days. Among his prior 5 trades at KR, 2 of 3 measurable 90-day outcomes show the stock fell after his sales, but the more recent 2025-03-13 sales (each followed by positive 30-day returns of +2.5% and +2.3%) suggest recent downside timing was not observed. His cross-ticker track record shows a 75.00% well-timed rate on 6 prior sells, indicating consistent execution. The transaction size of 22,565 shares represents a -15.1% reduction in his holding, a meaningful but not liquidating trim.