EVP Adcock sells 34.2K KR shares at $71.16; prior 5 KR sales all well-timed with negative 90d returns.
Adcock Mary Ellen, Executive Vice President of Kroger Co (KR), sold 34,250 shares at $71.16 on 2025-06-27, reducing holdings by 15.7% to 184,473 shares and realizing $2,437,230.00 in proceeds. This sale mirrors a consistent pattern: all 5 of her prior same-ticker trades at KR were well-timed sales, with negative 90-day returns of -2.7%, -2.6%, -2.7%, -1.4%, and -1.3%, respectively—every prior sale preceded a decline. The current price of $71.73 sits 3.1% below the 52-week high of $74.00, and over the prior 90 days KR has moved +5.3%, while fundamentals show modest headwinds: annual revenue declined 1.9% and the P/E of 18.35 reflects modest growth expectations at a $47.4B market cap. Her track record across all tickers (5 prior cross-ticker sells with a 100% well-timed rate at 90 days) underscores consistent sell discipline, though the divergence between her cross-ticker average 90-day return of -2.2% and same-ticker specificity warrants attention to whether this sale reflects security-specific conviction or broader portfolio positioning.