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FROG JFrog Ltd Insider Trading

Latest: CTO Sold $13.5M of Shares · Jun 2026

Multiple insiders have been active at JFrog Ltd (FROG): 6 distinct insiders account for 0 buy filings and 94 sell filings as of Jul 2026. Its highest-significance filing in the last 90 days: CTO Yoav Landman sold $13.5M, transaction dated Jun 2026.

94 filings analyzed · Latest 2026-07-10

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Buys
0
Sells
94
Insiders
6
Direction
Net selling

JFrog Ltd leadership

CEO
Shlomi Ben Haim — Chief Executive Officer
CFO
Eduard Grabscheid — Chief Financial Officer
General Counsel
Shanti Ariker — Chief Legal Officer
Chair
Shlomi Ben Haim — Chairman of the Board

Historically, stocks have lagged the S&P 500 by a median ~3% over the 90 days after a low insider sell (n ≈ 1,162, 2024-2026). Past results don't predict the future. How we measure this ↗

July 2026
2026-07-10 10b5-1 Plan
low
CHIEF EXECUTIVE OFFICER
15,000 shares
$1,415,526
@ $94.37
Significance 4

JFrog CEO Ben Haim Shlomi sold 15,000 shares on 2026-07-08 for $1,415,525.85 via 10b5-1 plan

Ben Haim Shlomi sold 3 separate tranches totaling 15,000 shares at prices between $93.65 and $95.42 on 2026-07-08, representing a 0.3% reduction in his 4.58M share holdings. This transaction was executed under a pre-arranged 10b5-1 trading plan adopted on 2026-02-19, making it scheduled rather than discretionary. At the current market price of $90.74, FROG trades 8.6% below its 52-week high of $99.22 but has appreciated 12.9% over the past 30 days and 110.0% over 90 days. Notably, his prior trades at FROG have posted positive 30-day returns across five recent transactions (ranging from 8.6% to 16.7%), though measurable 90-day outcomes remain limited as most trades occurred within the past month.

2026-07-02 10b5-1 Plan
medium
120,000 shares
$10,928,663
@ $91.07
Significance 5

Director Frederic Simon sold 120,000 shares at FROG in 4 transactions for $10,928,663.03 via 10b5-1 plan

Frederic Simon executed 4 separate sales totaling 120,000 shares for $10,928,663.03 on 2026-07-01 under a 10b5-1 trading plan adopted 2025-08-12, reducing his holdings from 3,224,328 shares to 3,104,328 shares. The sale occurred when the stock was trading near its 52-week high of $96.00 (current price $94.81, -1.2% from peak), following a substantial 90-day appreciation of +87.3%. This is a scheduled, non-discretionary transaction, so the timing reflects plan mechanics rather than discretionary decision-making. Simon maintains a significant remaining position of 3.10M shares post-sale, reflecting continued material stake in the company.

2026-07-01 10b5-1 Plan
low
CHIEF EXECUTIVE OFFICER
65,999 shares
$5,941,890
@ $90.03
Significance 4

CEO Ben Haim Shlomi sold 65,999 shares of FROG at $90.03 on 2026-06-29 ($5.9M); scheduled 10b5-1 plan trade.

This sale is part of a pre-arranged 10b5-1 trading plan adopted on 2026-02-19, making it a scheduled rather than discretionary transaction. Ben Haim Shlomi reduced his FROG holdings by 65,999 shares to 4,592,237 shares post-transaction, a net change of -1.4% vs pre-transaction holdings. His cross-ticker track record shows 20 prior open-market sells with an average 90-day return of +26.7%, though at FROG specifically, his 5 prior trades show mixed measurable outcomes (only the 2026-05-29 sell yielded a 30-day result of +16.7%). The company remains unprofitable, with net income of $-8,267,000.00 over its most recent full fiscal year, though annual revenue growth reached +24.1%.

2026-07-01 10b5-1 Plan
medium
CHIEF TECHNOLOGY OFFICER
150,000 shares
$13,498,500
@ $89.99
Significance 5

CTO Yoav Landman sells 150,000 FROG shares for $13.5M via scheduled 10b5-1 plan; stock recently rallied +78.6% in 90 days from low base.

Yoav Landman, Chief Technology Officer, sold 150,000 shares (150.0K shares) of JFrog Ltd (FROG) at $89.99 on 2026-06-29 for a total value of $13,498,500.00 ($13.5M), reducing his holdings from 5,689,038 shares (5.69M shares) to 5,539,038 shares (5.54M shares). This sale was executed under a pre-arranged 10b5-1 trading plan adopted on 2025-09-01, meaning it was scheduled rather than discretionary. The timing context shows the stock has rallied sharply: the 90-day return is +78.6% from its 52-week low of $34.05, though the current price of $90.39 sits 2.9% below the 52-week high of $93.12. Landman's cross-ticker track record across 20 prior sells shows an average 90-day post-sale return of +4.6%, while his five prior same-ticker trades at FROG include four recent sales on 2026-06-12 (outcomes not yet measurable) and one sale on 2026-06-01 with a +10.7% 30-day return. The company itself remains unprofitable (net income of $-8,267,000.00 ($-8.3M) in the latest quarter) despite strong revenue growth of +24.1% year-over-year and a current market cap of $10,948,011,852.36 ($10.9B). The sale represents part of a sequence of recent dispositions and does not indicate discretionary portfolio management by the insider.

June 2026
2026-06-16 10b5-1 Plan
low
CHIEF TECHNOLOGY OFFICER
45,000 shares
$3,514,800
@ $78.11
Significance 4

JFrog CTO Yoav Landman sold 45,000 shares for $3.5M on 2026-06-12 via scheduled 10b5-1 plan

Yoav Landman, Chief Technology Officer of JFrog Ltd, executed 4 separate sales totaling 45,000 shares (45.0K shares) for $3,514,800.23 on 2026-06-12, reducing holdings by 0.8% to 5,689,038 shares. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2025-09-01, making it scheduled rather than discretionary. At the time of sale, the stock was trading near its 52-week high range (blended average price $78.11 versus current price $78.48 and 52-week high $89.16), with strong recent momentum (+18.6% over 30 days, +78.9% over 90 days). While JFrog shows solid revenue growth of +24.1% year-over-year on $154.0M quarterly revenue, the company remains unprofitable with full-year net income of -$8.3M, positioning the insider sale within a context of valuation strength despite ongoing operational losses.

2026-06-10 10b5-1 Plan
medium
CHIEF EXECUTIVE OFFICER
93,072 shares
$7,873,827
@ $84.60
Significance 5

JFrog CEO Ben Haim Shlomi sold 93,072 shares for $7,873,827.16 via pre-arranged 10b5-1 plan on 2026-06-08

Ben Haim Shlomi, JFrog's Chief Executive Officer, executed three separate sales totaling 93,072 shares for $7,873,827.16 on 2026-06-08 under a pre-arranged 10b5-1 trading plan adopted on 2026-02-19, meaning this sale was scheduled rather than discretionary. The blended average price of $84.60 sits above the current price of $81.26, though the stock has appreciated 15.2% over the past 30 days and 94.2% over the past 90 days. His post-transaction holdings of 4.66M shares represent a -2.0% net reduction. The company is growing revenue at +24.1% year-over-year but remains unprofitable with $-8.3M net income in the latest full fiscal year. His prior five trades at FROG have shown mixed return profiles (ranging from +11.8% to +60.7% on 30-day and 90-day horizons), while his cross-ticker track record shows an average 90-day return of +25.5%, though this transaction's predetermined scheduling limits the relevance of timing analysis.

2026-06-09 10b5-1 Plan
low
CHIEF REVENUE OFFICER
22,015 shares
$1,848,247
@ $83.95
Significance 4

FROG CRO Tali Notman sold 22.0K shares for $1.8M under pre-arranged 10b5-1 plan on 2026-06-05.

Tali Notman, Chief Revenue Officer of JFrog Ltd, executed 3 separate sales totaling 22,015 shares for $1,848,247.40 ($1.8M) on 2026-06-05, reducing holdings by 3.0% to 706,629 shares post-transaction. The transaction was executed under a pre-arranged 10b5-1 trading plan adopted on 2025-09-05, meaning it was scheduled rather than discretionary. At current price of $81.26, the stock has declined 8.9% from its 52-week high of $89.16, though it has risen 15.2% in the past 30 days and 94.2% over the past 90 days. The company remains unprofitable on a full-year basis with net income of $-8,267,000.00, though annual revenue growth of 24.1% demonstrates operational momentum. The structured, pre-planned nature of this disposition precludes attribution to insider conviction or timing judgment.

2026-06-03 10b5-1 Plan
medium
CHIEF TECHNOLOGY OFFICER
100,000 shares
$8,146,952
@ $81.47
Significance 5

CTO Yoav Landman sold 100,000 shares of FROG for $8,146,952.43 via scheduled 10b5-1 plan; retains 5.73M shares.

Yoav Landman (Chief Technology Officer) executed three separate sales totaling 100,000 shares for $8,146,952.43 on 2026-06-01 at blended average price $81.47, reducing his holdings by 1.7% to 5,734,038 shares. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2025-09-01, meaning the sales were scheduled rather than discretionary. His prior trades at FROG show 90-day returns of +38.6%, +36.4%, +40.6%, +35.2%, and +107.2%, indicating that stock appreciation has historically followed his sales at this ticker; however, the current price of $83.86 is +5.9% above the blended transaction price, and his cross-ticker track record of 20 prior sells averaged +11.7% 90-day return post-sale. JFrog remains unprofitable (net income $-8.3M most recent quarter) despite +24.1% annual revenue growth, and the company's $10.2B market cap reflects significant valuation relative to current earnings.

2026-06-03 10b5-1 Plan
medium
120,000 shares
$10,300,767
@ $85.84
Significance 5

Director Frederic Simon sells 120,000 shares for $10.3M under 10b5-1 plan; retains 3.22M shares post-sale

Frederic Simon executed 9 separate sales totaling 120,000 shares for $10,300,766.73 on 2026-06-01, reducing his holdings from 3.34M to 3.22M shares (a -3.6% reduction). This transaction is part of a pre-arranged 10b5-1 trading plan adopted 2025-08-12, making it scheduled rather than discretionary. The company is unprofitable (full-year net income was negative) despite strong revenue growth of +24.1%, and the stock has risen 59.5% over the past 30 days and 104.0% over 90 days. Simon's 5 prior trades at FROG showed positive 30-day returns (ranging 35.1% to 40.6% on three May sales), though these prior outcomes cannot be attributed to his trading acumen given the mechanical nature of 10b5-1 execution. The scheduled nature of this filing limits what can be inferred about current conviction.

2026-06-02 10b5-1 Plan
low
CHIEF EXECUTIVE OFFICER
51,237 shares
$3,843,800
@ $75.02
Significance 4

CEO Ben Haim Shlomi sold 51,237 shares of FROG at $75.02 on 2026-05-29 under 10b5-1 plan; stock now $88.05.

CEO Ben Haim Shlomi sold 51,237 shares at $75.02 on 2026-05-29, executed under a pre-arranged 10b5-1 trading plan adopted on 2025-03-03, meaning this was a scheduled transaction rather than discretionary. Post-transaction holdings remain substantial at 4,794,364 shares. The stock has appreciated significantly since the sale date (current price $88.05 versus transaction price $75.02), and his prior sales at FROG have also been followed by gains: five previous trades at this ticker showed 30-day returns ranging from +0.4% to +36.8% and 90-day returns from +35.1% to +58.4%. The company generated $153,977,000.00 in quarterly revenue with +24.1% annual growth but remains unprofitable with net income of $-8,267,000.00 over its most recent full fiscal year. The scheduled nature of this execution removes any timing inference; the consistently positive post-sale price movements in his FROG transaction history are observed facts but do not reflect discretionary decision-making in this filing.

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