JFrog CEO Ben Haim Shlomi sold 15,000 shares on 2026-07-08 for $1,415,525.85 via 10b5-1 plan
Ben Haim Shlomi sold 3 separate tranches totaling 15,000 shares at prices between $93.65 and $95.42 on 2026-07-08, representing a 0.3% reduction in his 4.58M share holdings. This transaction was executed under a pre-arranged 10b5-1 trading plan adopted on 2026-02-19, making it scheduled rather than discretionary. At the current market price of $90.74, FROG trades 8.6% below its 52-week high of $99.22 but has appreciated 12.9% over the past 30 days and 110.0% over 90 days. Notably, his prior trades at FROG have posted positive 30-day returns across five recent transactions (ranging from 8.6% to 16.7%), though measurable 90-day outcomes remain limited as most trades occurred within the past month.