DLTH DULUTH HOLDINGS INC. Insider Trading

SVP Schlecht buys 28,554 shares for $62,393.58 at $2.17–$2.22 as DLTH stock down 50.2% from 52-week high

Richard W. Schlecht, SVP of Product Development & Sourcing, made two separate purchases totaling 28,554 shares for $62,393.58 on consecutive trading days (December 23–24, 2025) at an average price of $2.19. This increased his holdings by 8.8%, from 323,679 to 352,233 shares. The timing occurs against a steep backdrop: the stock has fallen 50.2% from its 52-week high of $4.16 and 35.9% over the prior 30 days, while the company reported a net loss of $10,101,000 and is operating at negative profitability. The combination of deteriorating stock price, ongoing losses, and an executive's discretionary share purchase warrants examination of whether this reflects capital deployment confidence or other motivations not disclosed in the filing.

CFO Heena Agrawal bought 10,000 shares of DLTH at $3.50 on 2025-09-26; +59.5% in 30 days, +69.2% in 90 days.

Heena Agrawal, the CFO, purchased 10,000 shares at $3.50, increasing her holdings to 248.1K shares. The stock has gained significantly post-transaction: +59.5% over 30 days and +69.2% over 90 days. Notably, her two prior purchases at DLTH (2025-06-16 and 2025-04-11) both showed strong 90-day returns of +90.9% and +23.9% respectively, with 100% of her DLTH buys well-timed. Offsetting this confidence signal, the company reported an annual revenue decline of -3.1% and remains unprofitable on a full-year basis, suggesting the CFO's conviction contrasts with underlying operational weakness.

CFO Heena Agrawal buys 13,000 DLTH shares at $1.90; holds 238,093 shares post-transaction amid -3.1% revenue decline and $-15.3M net loss.

Heena Agrawal, Senior Vice President and CFO, purchased 13,000 shares at $1.90 on 2025-06-16, increasing her holdings to 238,093 shares. This follows a prior buy at DLTH on 2025-04-11. The current stock price of $1.98 reflects a steep -52.9% decline from the 52-week high of $4.20, and the company reported a latest quarterly revenue of $102,704,000.00 with net income of $-15,293,000.00, alongside annual revenue contraction of -3.1%. The transaction occurs in the context of material financial deterioration and deeply depressed valuation, though without explicit scheduling information, the open-market nature and insider's recent prior accumulation at this ticker warrant monitoring of subsequent quarterly disclosures to assess whether operational trends stabilize or continue to decline.

CFO Heena Agrawal buys 9,000 DLTH shares at $1.84; cluster pattern with 2 others in 14 days as stock down -63.2% from 52-week high.

CFO Heena Agrawal purchased 9,000 shares at $1.84 on 2025-04-11, increasing her holdings to 225,093 shares. The purchase occurs within a cluster of 3 insider buys across a 14-day window. At the time of the transaction, DULUTH HOLDINGS stock was trading significantly below its 52-week high of $4.87, down -63.2%, and has declined -21.5% over the prior 30 days and -36.3% over 90 days. The company faces operational headwinds: latest quarter revenue was $127,056,000, but net income was negative at $-28,539,000, and full-year fiscal results also showed net income in the red with annual revenue declining -3.1% year-over-year. The synchronized buying among multiple executives during a period of sustained stock weakness and negative profitability warrants scrutiny into the underlying business fundamentals and management's confidence in recovery prospects.

Director Paschke Brett Lee bought 50,000 shares of DLTH at $1.81 on 2025-04-03, doubling holdings to 93.8K shares

Paschke Brett Lee, a Director, purchased 50,000 shares at $1.81, increasing his holdings by 114.2% from 43.8K to 93.8K shares. The transaction occurred as the stock trades 66.0% below its 52-week high of $4.94 and has declined 39.4% over the prior 30 days and 42.5% over 90 days, suggesting a period of significant market weakness. DLTH's fundamentals remain challenged: the company posted net income of $-28.5M on revenue of $127.1M (latest quarter) and reported annual revenue decline of 3.1% year-over-year, with unprofitability in the most recent full fiscal year. His prior buy at this ticker on 2024-09-04 showed negative returns at both 30 days (-4.3%) and 90 days (-5.3%), indicating prior timing challenges at this specific security.

Director Finch David Cole buys 5,000 shares of DLTH at $1.90; stock down 66% from 52-week high

Director Finch David Cole purchased 5,000 shares at $1.90 on 2025-04-03, bringing his total holdings to 164,926 shares. This purchase occurs against a backdrop of significant deterioration: the stock has declined 66.0% from its 52-week high of $4.94 and is down 39.4% over the past 30 days. The company's fundamentals are under pressure, with the most recent quarter showing net income of $-28,539,000.00 and annual revenue declining 3.1% year-over-year. This insider transaction involves a director acquiring shares at depressed price levels while the company remains unprofitable, though the modest size ($9,491.00 total value) and limited increase to holdings (+3.1%) suggests cautious positioning rather than aggressive capital commitment in response to the operational headwinds.

Director Paschke bought 10,000 shares of DLTH at $3.96 (Sept 2024), doubling stake to 18,959 shares

Director Brett Lee Paschke purchased 10,000 shares at $3.96 on 2024-09-04, increasing his holdings from 8,959 shares to 18,959 shares, a 111.6% increase in his position. The transaction occurred while the stock traded -41.1% from its 52-week high of $6.45 and within its 52-week range of $3.12–$6.45. The company's fundamentals show negative net income of $-3.7M on latest quarterly revenue of $141.6M, with annual revenue contracting -1.0% year-over-year; the firm was unprofitable over its most recent full fiscal year. Paschke's cross-ticker track record shows 1 prior open-market buy with average 90-day return of +1.1% and 100.00% win rate, though this provides limited pattern recognition for DLTH-specific behavior.