DLX CFO William C Zint bought 175 shares at $21.44 on 2025-12-10, raising holdings to 22,427 shares; 3 of 5 prior DLX buys were well-timed.
CFO William C Zint purchased 175 shares of Deluxe at $21.44, a modest transaction valued at $3,752.00 that increased his holdings by 0.8% to 22,427 shares. The purchase occurred at a price roughly 9% below the 52-week high of $23.87, during a period of recent upward momentum (30-day change: +7.5%, 90-day change: +13.6%). Examining his prior transaction history at DLX specifically, Zint has demonstrated a pattern of well-timed accumulation: 3 of his 5 prior purchases at this ticker subsequently generated positive 90-day returns, including a +21.2% result after his June 2025 buy and +25.2% after his September 2024 buy. His cross-ticker track record, by contrast, shows a 42.86% 90-day win rate with an average 90-day return of -0.5%, suggesting his prior success at DLX may reflect company-specific insight rather than general trading acumen. At current price $22.29, the stock is up 7.5% year-to-date and modestly above the transaction price, though the company faces modest headwinds (annual revenue growth of -3.2%) with a reasonable valuation at P/E 12.11.