DLX DELUXE CORP Insider Trading

DLX CFO William C Zint bought 175 shares at $21.44 on 2025-12-10, raising holdings to 22,427 shares; 3 of 5 prior DLX buys were well-timed.

CFO William C Zint purchased 175 shares of Deluxe at $21.44, a modest transaction valued at $3,752.00 that increased his holdings by 0.8% to 22,427 shares. The purchase occurred at a price roughly 9% below the 52-week high of $23.87, during a period of recent upward momentum (30-day change: +7.5%, 90-day change: +13.6%). Examining his prior transaction history at DLX specifically, Zint has demonstrated a pattern of well-timed accumulation: 3 of his 5 prior purchases at this ticker subsequently generated positive 90-day returns, including a +21.2% result after his June 2025 buy and +25.2% after his September 2024 buy. His cross-ticker track record, by contrast, shows a 42.86% 90-day win rate with an average 90-day return of -0.5%, suggesting his prior success at DLX may reflect company-specific insight rather than general trading acumen. At current price $22.29, the stock is up 7.5% year-to-date and modestly above the transaction price, though the company faces modest headwinds (annual revenue growth of -3.2%) with a reasonable valuation at P/E 12.11.

CFO William C Zint bought 175 DLX shares at $19.13; post-purchase holdings 22,252 shares; 90-day track record mixed (33.33% win rate)

William C Zint, SVP and CFO, purchased 175 shares of DELUXE CORP at $19.13 on 2025-09-10, expanding his holdings to 22,252 shares. This represents a small incremental addition (0.8% increase in position size) at a price $0.49 below the current market price of $19.62 and well below the 52-week high of $24.16. Examining his prior trades at this ticker reveals a split pattern: his June 2025 and September 2024 purchases at DLX generated positive 90-day returns of +21.2% and +25.2% respectively, while his December 2024 and June 2024 purchases resulted in declines of -33.4% and -16.7%, yielding only 2 of 5 prior trades well-timed at the 90-day horizon. Across all holdings and tickers, his broader track record shows 6 prior buys with an average 90-day return of -2.5% and a 33.33% win rate, which contextualizes this purchase as part of a pattern of modestly negative market-timing execution. The company's fundamentals are stable but uninspiring: revenue of $521.3M with annual decline of -3.2%, a P/E of 15.21, and net income of $22.4M, suggesting a mature business without strong near-term momentum.

DLX CFO buys 175 shares at $15.88; stock down 37.7% from 52-week high, now trading $15.31.

William C Zint, SVP and CFO of DELUXE CORP, purchased 175 shares at $15.88 on 2025-06-11, a modest addition to his 21.9K share position. The stock is currently trading 37.7% below its 52-week high and down 5.6% over the past 30 days, reflecting material price pressure. Zint's prior trade timing at DLX shows mixed results: of his 5 previous purchases at this ticker, only 1 delivered a positive 90-day return, and his most recent buy on 2025-03-12 saw a 30-day loss of 8.4%. His cross-ticker track record shows a 20% 90-day win rate with average 90-day returns of -7.3%, indicating a pattern of purchasing ahead of further declines. The transaction itself is immaterial in size ($2.8K) relative to the company's $685.0M market cap and generates no clear signal about management confidence given the historical underperformance of his buy decisions.

CFO William C Zint bought 175 DLX shares at $15.95; stock down 36.5% from 52-week high, down 33.0% in 90 days.

Zint William C, SVP and Chief Financial Officer, purchased 175 shares of Deluxe Corp at $15.95 on 2025-03-12, a modest $2,791.25 transaction that increased his holdings by 0.8% to 21,902 shares. The purchase occurs amid significant headwinds: the stock is trading at $15.62, down 36.5% from its 52-week high of $24.59 and down 33.0% over the past 90 days. His prior four trades at this ticker show mixed results, with a 25% success rate at the 90-day mark—suggesting limited predictive value from his recent trading pattern at DLX. Fundamentals show revenue of $528,444,000.00 with modest profitability ($8.9M net income) and declining annual revenue growth at -3.2%, though the P/E of 8.49 reflects a low valuation relative to earnings.

CEO McCarthy Barry C bought 3,926 shares of DLX at $16.45 on 2025-03-10; stock down 33.9% from 52-week high.

McCarthy Barry C, President & CEO, purchased 3,926 shares at $16.45, raising his holdings to 272,851 shares. The stock is currently trading at $16.26, down 33.9% from its 52-week high of $24.59 and off 13.8% over the past 30 days. His prior trades at DLX show mixed timing: 2 of 4 earlier buys resulted in positive 90-day returns, while the most recent purchase on 2024-12-05 experienced a 90-day decline of 33.9%. Fundamentally, the company reported $528.4M in latest-quarter revenue with $8.9M net income and a P/E of 8.84, operating in a context of -3.2% annual revenue growth. The confluence of depressed price action, modest insider accumulation, and modest profitability relative to market cap warrants monitoring of both operational trends and any follow-up insider activity.

CFO William Zint buys 120 DLX shares at $23.79; mixed track record at this ticker (1 of 3 prior buys well-timed).

Zint William C, SVP and Chief Financial Officer, purchased 120 shares of Deluxe Corp at $23.79 on 2024-12-11, increasing his holdings by 1.0% to 11,704 shares. This is his fourth open-market buy of DLX stock. His prior three purchases at this ticker show mixed outcomes: a September 2024 buy posted a 90-day return of +25.2%, a June 2024 buy declined -16.7% over 90 days, and a May 2024 buy declined -10.8% over 90 days, giving a 1 of 3 well-timed rate. His cross-ticker track record across all holdings shows 3 prior buys with an average 90-day return of -0.8%, suggesting limited predictive value. The current stock price of $23.78 is 3.3% below the 52-week high, though the stock has risen 19.9% over the past 90 days. Without clear conviction signaling or a consistent pattern of well-timed accumulation, the modest purchase size and modest holdings change warrant caution.

DLX CEO McCarthy buys 2,290 shares at $23.57; holdings rise to 181.0K; stock up 21.9% in 90d

McCarthy Barry C, President & CEO of DELUXE CORP, purchased 2,290 shares at $23.57 on 2024-12-05 for $54.0K, increasing his holdings to 181.0K shares (+1.3% net change). The timing occurs within a strong 90-day window (+21.9%), though his prior trades at DLX have been mixed: his June 2024 buy showed a -11.6% 90-day return, while his March 2024 buy achieved +15.3%. At the cross-ticker level, his 3 prior buys averaged only +1.8% over 90 days with a 50.00% win rate. The stock trades at $23.29 currently, -5.3% from its 52-week high of $24.59, and the company reports a $1.0B market cap with -2.0% annual revenue growth and a P/E of 18.63. This modest position increase by the CEO occurs in a period of positive momentum but without compelling evidence of systematic timing skill or fundamental inflection.

CFO William C Zint buys 120 DLX shares at $19.06; prior buys at ticker both underwater at 90 days.

Zint William C, SVP and Chief Financial Officer of Deluxe Corp, purchased 120 shares at $19.06 on 2024-09-12, a routine open-market buy that increased his holdings from 11,464 to 11,584 shares. The transaction occurred at a price 3.9% below the current market price of $19.84 and within the 52-week range of $16.19–$24.59. However, his two prior open-market purchases at DLX show a pattern of unfavorable timing: the June 2024 buy delivered -16.7% over 90 days and the May 2024 buy delivered -10.8% over 90 days, with neither achieving positive returns at the 90-day mark. At the cross-ticker level, Zint's track record across all prior buys shows an average 90-day return of -13.8% with a 0.00% win rate. While the current purchase is modest in absolute terms ($2.3K total value) and represents a +1.0% increase in holdings, the consistent underperformance of his prior purchases at this ticker suggests investors should monitor whether this transaction follows the established negative pattern.

CEO Barry C McCarthy purchases 2,820 shares of DLX at $19.08; holdings now 178,670 shares post-transaction.

McCarthy Barry C, President & CEO, purchased 2,820 shares at $19.08 on 2024-09-10, a modest 1.6% increase to his 178,670-share position. At the current price of $19.15, the stock is -22.1% from its 52-week high of $24.59 and down 11.0% over the past 90 days, creating a lower valuation environment for the purchase. His cross-ticker track record shows mixed execution: 2 prior open-market buys with an average 90-day return of +1.8% and a 50% win rate. At this specific ticker (DLX), his prior two purchases have diverged significantly—the June 2024 buy experienced a -11.6% 90-day outcome, while the March 2024 buy achieved +15.3%, yielding a 50% same-ticker win rate. The company's fundamentals show revenue of $537.8M (latest quarter), annual revenue growth of -2.0%, and a P/E of 22.01, indicating modest profitability amid a slight revenue contraction. This purchase occurs in a period of price weakness but does not distinguish itself as either a clear sign of confidence or concern given the CEO's mixed prior timing at this ticker.

Chief Tech Officer Yogaraj buys 905 shares in 2 tranches ($19.4K); stock down 20.6% from 52-week high but insider's prior DLX trades showed strong 90-day timing.

Jeyaprakasam Yogaraj, Chief Tech. & Digital Officer, executed 2 separate open-market purchases totaling 905 shares for $19,357.81 at blended average $21.38 on 2024-03-06 and 2024-06-04. The stock is currently trading at $19.53, down 20.6% from its 52-week high of $24.59, and has declined 9.5% over the past 30 days and 11.9% over the past 90 days. Yogaraj's track record at DLX is notable: across his 5 prior purchases at this ticker, 4 of 5 were well-timed at the 90-day mark—notably his June 2023 buy achieved a 25.0% 90-day return, and his purchases on 2023-06-16, 2023-06-09, and 2023-06-08 all posted 90-day gains ranging from 12.4% to 16.1%. His cross-ticker open-market history shows an 87.50% 90-day win rate with an average 90-day return of 17.6%. The current purchases occur at a depressed price point relative to recent history, and Yogaraj's demonstrated timing skill at this specific ticker warrants monitoring of whether this pattern continues to hold.