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EdgarHawk

Walter N. George

Director

Director

Latest: Director buying · May 2026

6 filings analyzed · 1 company · Latest 2026-05-11

Companies

Company Buys Sells Direction
Freshpet, Inc. FRPT 7 0 Net buying

Activity

May 2026
2026-05-11 Freshpet, Inc. FRPT
medium
Buy
2,000 shares
$109,340
Significance 5/10

Director Walter N. George purchases 2,000 shares as stock trades well below 52-week highs amid mixed prior purchase outcomes.

Director Walter N. George added 2,000 shares to his position as Freshpet's stock trades significantly below its 52-week high. The company remains profitable with strong revenue growth, creating a potentially attractive entry point during the weakness. However, George's prior purchases at this company tell a cautionary story: all five of his previous open-market buys at Freshpet saw the stock decline in the month immediately following his purchase, though one recovered to a gain over a longer three-month window. This conflicting pattern—immediate weakness followed by occasional recovery—suggests George's timing at this company has been mixed at best. His repeat buying at lower prices shows persistence, but without evidence of prescience; he is now the 7th open-market purchase for George in the 36-month window, establishing him as a steady accumulator rather than a selective buyer of pivotal moments.

February 2026
2026-02-26 Freshpet, Inc. FRPT
medium
Buy
630 shares
$49,795
Significance 4/10

Director George Walter N. buys 630 FRPT shares at $79.04; stock now $81.26, +12.9% in 30 days.

Director George Walter N. purchased 630 shares of Freshpet at $79.04 on 2026-02-25, expanding his stake by 1.4% to 47,157 shares. The stock has appreciated 12.9% over the past 30 days and 42.2% over 90 days, trading $81.26 (current) vs. $79.04 (transaction price). However, his prior trading record at FRPT shows mixed results: of 5 prior buys at this ticker, only 1 of 5 achieved positive 90-day returns (20% well-timed rate). Most recently, his February 25, 2025 buy at FRPT showed a 90d return of -17.2%, and his March buys returned -9.9% and -14.3% over 90 days. While the company fundamentals remain solid—$288.8M quarterly revenue, +13.0% annual growth, and $101.7M net income—his historical pattern suggests timing discipline at this specific ticker has been limited. The current purchase's 12.9% 30-day gain aligns with recent momentum, but requires monitoring against his prior outcomes.

September 2025
2025-09-18 Freshpet, Inc. FRPT
low
Buy
1,000 shares
$52,570
Significance 3/10

Director George Walter N. buys 1,000 shares of FRPT at $52.57 amid -67.9% drawdown from 52-week high; stock down -29.7% in 90 days.

George Walter N., a director, purchased 1,000 shares of Freshpet at $52.57 on 2025-09-08, bringing his holdings to 46,527 shares. This acquisition occurs in the context of significant recent weakness: the stock trades at $52.12, down -67.9% from its 52-week high of $162.59 and down -29.7% over the trailing 90 days. Looking at his prior transaction history at Freshpet specifically, his four preceding buys (2023-08-24, 2025-02-25, 2025-03-06, and 2025-03-10) all resulted in negative 90-day returns, with 0 of 4 prior buys producing gains at the 90-day mark. His cross-ticker track record shows an average 90-day return of -11.6% with a 0% win rate across 4 prior buys, suggesting a pattern of poor timing. Additionally, a cluster of 5 other insiders also purchased shares within the past 14 days, indicating coordinated or opportunistic buying at depressed levels, though this pattern alone does not guarantee superior outcomes given the insider's established track record of losses.

March 2025
2025-03-12 Freshpet, Inc. FRPT
medium
Buy
500 shares
$44,630
Significance 4/10

Director GEORGE WALTER N. buys 500 FRPT shares at $89.26 amid 46.6% decline from 52-week high; stock down 33.4% in 30 days.

GEORGE WALTER N., a Director, purchased 500 shares of Freshpet at $89.26 on 2025-03-10, increasing holdings to 42,774 shares. This transaction occurs while the stock trades 46.6% below its 52-week high of $162.59 and has declined 33.4% over the prior 30 days and 40.4% over 90 days. Notably, the director has made two additional purchases at FRPT within the preceding two weeks (2025-03-06 and 2025-02-25), suggesting a pattern of accumulation during a significant drawdown. His cross-ticker track record shows a 0.00% win rate on buys with an average 90-day return of -5.0%, while his single measurable same-ticker buy (2023-08-24) returned -5.0% over 90 days, establishing a pattern of purchases that have not recovered within the 90-day window. The company itself reports strong fundamentals (revenue $253,367,000.00, net income $11,895,000.00, annual revenue growth +27.2%, P/E of 33.89), providing operational context for why an insider might be accumulating at depressed prices, though recent shareholder returns have been sharply negative.

2025-03-07 Freshpet, Inc. FRPT
medium
Buy
500 shares
$47,675
Significance 4/10

Director George Walter N. buys 500 FRPT shares at $95.35 amid cluster of 5 other insider purchases in 14 days; stock down 40.4% from 52-week high.

Director George Walter N. purchased 500 shares of Freshpet at $95.35 on 2025-03-06, increasing his holdings to 40,842 shares. This transaction is part of a cluster pattern: 5 other insiders also bought within the past 14 days, suggesting coordinated confidence in the company despite recent price weakness. The stock has declined 40.4% from its 52-week high of $162.59 and 35.2% over the past 30 days, placing this purchase in a depressed market environment. However, the insider's cross-ticker track record shows a 0.00% win rate on prior buys at the 90-day mark with average negative returns, and his single measurable prior purchase at FRPT (2023-08-24) also resulted in a negative 90-day return of -5.0%, suggesting a pattern of unfavorable timing on the buy side.

February 2025
2025-02-26 Freshpet, Inc. FRPT
medium
Buy
500 shares
$50,995
Significance 4/10

Director George Walter N. bought 500 FRPT shares at $101.99; stock down 34.3% from 52-week high amid cluster activity.

Director George Walter N. purchased 500 shares at $101.99 on 2025-02-25, increasing his holdings to 40,342 shares from 39,842 shares. The purchase occurred when FRPT was trading at -34.3% from its 52-week high of $162.59, and his prior buy at this ticker in 2023-08-24 resulted in negative returns at both the 30-day (-13.1%) and 90-day (-5.0%) horizons. Notably, 5 other insiders also bought within the past 14 days, signaling a cluster pattern. Fundamentals remain positive with annual revenue growth of +27.2% and a market cap of $5.2B, though the P/E of 41.75 reflects elevated valuation. The transaction and cluster activity occur against a backdrop of significant recent price decline (-33.4% in 30 days), meriting monitoring of whether this coordinated buying reflects conviction or other factors.

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