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EdgarHawk

Tunnell Jane

Chief Marketing Officer

Officer
3 filings analyzed · 1 company · Latest 2026-03-20

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Companies

Company Buys Sells Direction
Dell Technologies Inc. DELL 0 3 Net selling

Activity

March 2026
2026-03-20 Dell Technologies Inc. DELL
medium
Sell
28,529 shares
$4,350,958
Significance 4/10

Dell CMO Jane Tunnell sold 28,529 shares at $152.51 for $4.4M, reducing stake 34.8%; prior DELL sales mixed timing.

Jane Tunnell, Chief Marketing Officer, executed an open-market sale of 28,529 shares at $152.51, reducing her Dell holdings from 81,902 to 53,373 shares (-34.8% of pre-transaction position). Dell's fundamentals remain solid with $27.0B quarterly revenue and +18.8% annual growth. However, Tunnell's cross-ticker track record shows her prior 2 open-market sells posted an average 90-day return of -4.7%, with 50.00% well-timed rate. At Dell specifically, her timing has been mixed: her June 2025 sale saw the stock rise +11.8% over 90 days (poorly timed), while her July 2024 sale preceded a -18.4% decline (well-timed). This sale occurs near the 52-week high ($164.88), with stock currently down -4.4% from that peak. The transaction signal is ambiguous—a material reduction in holdings at an elevated price, but without clear directional conviction from her track record to support strong investor concern.

June 2025
2025-06-05 Dell Technologies Inc. DELL
medium
Sell
28,877 shares
$3,232,780
Significance 5/10

Dell CMO Tunnell Jane sold 28,877 shares ($3.2M) at $111.95 on 2025-06-03; reduces holdings by -26.9%

Tunnell Jane, Chief Marketing Officer of Dell Technologies, sold 28,877 shares for $3,232,780.15, reducing her holdings from 107,250 shares to 78,373 shares—a reduction of 26.9% of her pre-transaction position. This is a substantial proportional divestment rather than a small trim. In context of her prior sell at Dell on 2024-07-09, which showed a 90-day return of -18.4%, her historical sell timing at this ticker has been well-positioned. Dell's current trading environment shows the stock at $111.82, up 19.0% over 30 days and 22.3% over 90 days, but 25.0% below its 52-week high of $149.15. The sale occurred at a price between those recent highs and current levels, within an upward momentum period. Fundamentals remain stable with 8.1% annual revenue growth and a P/E of 14.21.

July 2024
2024-07-11 Dell Technologies Inc. DELL
low
Sell
3,624 shares
$529,032
Significance 4/10

CMO Tunnell Jane sold 3,624 DELL shares at $145.98 on 2024-07-09; holds 89,294 shares post-transaction.

Tunnell Jane, Chief Marketing Officer, executed a sale of 3,624 shares at $145.98 on 2024-07-09, reducing her holdings from 92,918 to 89,294 shares (-3.9% reduction). The transaction occurred when DELL was trading $5.26 above its current price of $140.72, within the 52-week range of $52.61–$179.21, and approximately 21.5% below the 52-week high. The magnitude of the sale ($529,031.52) represents a modest single-transaction reduction for a CMO with substantial remaining equity ownership. Notably, DELL's financial health shows revenue contraction year-over-year (-13.6% annual decline) despite maintaining a strong market cap of $99.9B and recent positive momentum (90-day return of +19.5%), which provides context for interpreting this insider activity alongside broader business performance.

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