Shelley Reynolds

VP Reynolds sold 2,363 AMZN shares for $620,003.22 via scheduled 10b5-1 plan on 2026-05-21

Shelley Reynolds, Vice President at Amazon, executed three separate sales totaling 2,363 shares for $620,003.22 at an average price of $262.38 on 2026-05-21, reducing her non-derivative holdings by 1.9% to 119,780 shares. This sale was part of a pre-arranged 10b5-1 trading plan, indicating a scheduled, non-discretionary transaction rather than a discretionary market judgment. Reynolds maintains 26,209 shares through restricted stock unit awards (two separate RSU vehicles), preserving meaningful economic exposure to the company. The transaction represents routine portfolio management within an automated trading framework rather than a signal of material conviction or concern.

VP Reynolds Shelley sells 2,695 AMZN shares for $554,892.05; holds 119.8K shares post-sale

Reynolds Shelley executed 4 separate sales totaling 2,695 shares for $554,892.05 on 2026-02-23 at prices ranging from $204.60 to $207.98, representing a 2.2% reduction in holdings. Against current price of $208.56, the blended average transaction price of $205.90 places this sale below-market by approximately 1.3%. His prior trades at AMZN (5 prior sales since August 2025) show a 60% well-timed rate at the 90-day mark, suggesting disciplined execution at this ticker. The stock is currently -17.9% from its 52-week high and down 12.8% over the past 30 days, providing context for the timing, though the modest share reduction (2.2% of holdings) limits the signal strength of any individual conviction shift.

AMZN: VP Reynolds Shelley sells 2,695 shares for $583,221.57 across 3 transactions on 2025-11-21.

Reynolds Shelley executed 3 separate sales totaling 2,695 shares for $583,221.57 at prices clustering around $216.41, reducing his holdings from 122.5K to 119.8K shares (a -2.2% reduction). The current price of $229.67 is above all three transaction prices, indicating the stock moved upward after this sale. Across his prior 5 sales at AMZN, only 1 of 5 was well-timed at the 90-day mark (20% timing accuracy at this ticker), and his cross-ticker track record shows an average 90-day return after sells of +8.5% with a 15.00% well-timed rate—both metrics indicating his historical sells occurred before price gains rather than before declines. This modest position reduction from a large holding reflects routine activity at an insider with mixed precision timing.

Reynolds Shelley (VP) sold 2,715 shares at $221.35–$222.23 for $601,754.86; mixed timing pattern at AMZN with recent gains outweighed by earlier losses

Reynolds Shelley sold 2 separate tranches totaling 2,715 shares (2.7K shares) for $601,754.86, representing a -2.2% reduction in holdings to 119,780 shares. At AMZN specifically, Shelley's 5 prior trades show a mixed track record: two May 2025 sells were well-timed with +4.1% and +4.5% 30-day returns and +13.2%/+13.6% 90-day returns, but three February 2025 sells each posted negative 90-day returns (-8.3%, -9.0%, -8.6%), with 3 of 5 prior trades ultimately well-timed at the 90-day mark. The current sale at $221.35–$222.23 occurred near the 52-week range (current price $227.94 is -5.8% from the $242.06 high), following a +10.6% gain over 90 days, suggesting the insider is selling into recent strength rather than panic-selling into weakness.

Amazon VP Reynolds Shelley sold 2,695 shares (2.7K) for $541,128.83 on 2025-05-21 at blended $200.79/share

Reynolds Shelley executed 2 separate sales totaling 2,695 shares (2.7K shares) for $541,128.83, representing a 2.2% reduction of pre-transaction holdings. The blended average price of $200.79 is slightly below current price of $200.99, and the sales occurred when AMZN stock was down 17.0% from its 52-week high of $242.06. Shelley's prior 5 trades at AMZN show mixed timing: 3 of 5 prior sells were well-timed at the 90-day mark, with recent February 2025 sales showing negative 90-day returns (-8.3%, -9.0%, -8.6%), though earlier November 2024 sales proved poorly timed with strong gains afterward (+13.2%, +14.0%). This transaction's small share reduction and routine size offer limited signal about directional conviction at the current price level.

VP Reynolds Shelley sells 8,833 AMZN shares for $1,965,107.05; post-sale holdings 119,780 shares

Reynolds Shelley, Vice President at Amazon, executed 3 separate sales on 2025-02-21 totaling 8,833 shares for $1,965,107.05 at a blended average price of $222.47. This represents a 6.9% reduction in holdings, leaving 119,780 shares. The sales occurred when AMZN traded near its 52-week high of $242.06 and are now 12.1% below that peak as the current price stands at $212.80. His prior 5 sales at AMZN (all on 2024-11-21) posted positive 90-day returns ranging from 12.0% to 14.0%, indicating those sales were poorly timed—the stock rose after each—with a 0% well-timed rate at the 90-day mark. The current transaction's placement near the 52-week high, combined with the 30-day decline of 9.4%, provides a factual reference point for evaluating whether this sale will similarly precede or follow directional moves in the stock.

VP Reynolds Shelley sells 3,791 shares of AMZN for $759,090.16 in 8 separate transactions on 2024-11-21.

Reynolds Shelley executed 8 separate sales totaling 3,791 shares for $759,090.16 at prices ranging from $198.74 to $202.40, representing a -3.0% reduction from pre-transaction holdings of 126,933 shares. The timing aligns with AMZN trading near recent strength: the stock is 30-day +7.2% and 90-day +16.4%, currently $201.45 or -5.9% below its 52-week high of $214.10. Shelley's cross-ticker track record across 7 prior sells averaged a 90-day well-timed rate of 0.00%, and at AMZN specifically, all 5 prior recorded sells (conducted on 2024-08-21) similarly yielded zero well-timed outcomes at the 90-day mark, with the stock rising an average of +12.86% after those sales. The current filing reflects continued open-market activity in a core holding that remains substantial at 123,142 shares post-sale.

Reynolds Shelley (VP) sold 3,791 shares of AMZN for $686,330.63 on 2024-08-21 at blended avg price $181.04

Reynolds Shelley executed 6 separate sales totaling 3,791 shares for $686,330.63 on 2024-08-21, reducing holdings by 3.0% to 121,461 shares. The blended average transaction price of $181.04 was 2.3% above the current price of $177.04 and within the 52-week range ($119.57–$200.00). His prior sale at AMZN on 2024-02-21 resulted in a 90-day return of +8.4%, indicating the stock rose after that sale — a poorly timed outcome. Current price action shows the stock down 2.1% over 30 days and 2.0% over 90 days from the filing date. The transaction was discretionary and does not appear to be part of a structured trading plan, though the multi-tranche execution suggests deliberate sequencing across price levels near the recent high.