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EdgarHawk

Douglas J Herrington

CEO Worldwide Amazon Stores

Officer

Latest: CEO Worldwide Amazon Stores selling · April 2026

33 filings analyzed · 1 company · Latest 2026-05-26

Companies

Company Buys Sells Direction
AMAZON COM INC AMZN 0 108 Net selling

Activity

May 2026
2026-05-26 AMAZON COM INC AMZN
low
Sell
6,370 shares
$1,671,439
Significance 4/10

Former CEO Worldwide Amazon Stores sells 6,370 shares ($1.7M) in scheduled 10b5-1 plan.

Douglas J Herrington, who was CEO Worldwide Amazon Stores at the time of filing, executed 3 separate open-market sales on 2026-05-21 totaling 6,370 shares for $1,671,439.16 at prices ranging from $261.88 to $263.85. This transaction is part of a pre-arranged 10b5-1 trading plan, meaning it was scheduled in advance rather than a discretionary decision timed to current market conditions. Following the sale, Herrington retained 486,527 non-derivative shares, a reduction of 6.4K shares or 1.3% against his prior holdings; his broader economic position also includes 228,300 shares held through restricted stock unit awards across three award tranches, so his stake in Amazon remains substantial. His cross-ticker trading history shows an average 90-day return of +12.4% following prior open-market sells, while his same-ticker AMZN transactions in early May 2026 yielded mixed near-term results (ranging from -3.2% to +1.8% over 90 days), providing limited directional conviction from historical outcome patterns at this specific ticker.

2026-05-19 AMAZON COM INC AMZN
low
Sell
3,742 shares
$982,602
Significance 3/10

Douglas Herrington (ex-CEO Worldwide Amazon Stores) sold 3,742 shares for $982,601.87 via 10b5-1 plan on 2026-05-15

Herrington Douglas J, who was CEO Worldwide Amazon Stores at the time of the filing, executed 3 separate sales totaling 3,742 shares for $982,601.87 at blended average price $262.59 on 2026-05-15. The transaction is part of a pre-arranged 10b5-1 trading plan, meaning it was scheduled rather than discretionary. His post-transaction holdings remain substantial at 476,972 shares. His cross-ticker track record shows 20 prior sells with average 90-day return +9.7%, though his same-ticker prior trades at AMZN are mixed: the two most recent sales on 2026-05-04 and 2026-05-01 returned -3.7% and -0.3% respectively over 30 days. Stock price context: current price of $259.34 is -6.9% from the 52-week high of $278.56, and the stock is +26.6% over the past 90 days. The modest share reduction of 3,742 shares represents only -0.8% of his pre-transaction holdings, indicating continuation of a structured divestment program rather than material repositioning.

2026-05-05 AMAZON COM INC AMZN
medium
Sell
28,500 shares
$7,828,150
Significance 4/10

Amazon CEO Douglas Herrington sells ~28.5K shares totaling ~$7.8M, trimming 5.7% of holdings as stock trades near all-time highs.

Herrington Douglas J, Amazon's CEO of Worldwide Stores, executed two sales totaling approximately $7.8 million, reducing his stake by nearly 6 percent. The timing is notable: the stock recently rallied sharply and is currently trading at its all-time high, a moment when insiders typically lock in gains rather than accumulate. What softens the bearish signal is the modest overall portfolio reduction and the company's fundamental strength—Amazon remains deeply profitable with robust revenue growth and strong quarterly results, suggesting this may be routine capital redeployment from a senior executive rather than a vote of no-confidence. However, C-suite sales of this magnitude at valuation peaks are worth monitoring, particularly if other senior officers follow suit in the coming weeks.

April 2026
2026-04-16 AMAZON COM INC AMZN
medium
Sell
20,500 shares
$5,022,500
Significance 6/10

CEO Douglas J Herrington sold 20,500 AMZN shares at $245.00 (Apr 14); stock now at $249.70, up 16.0% in 30 days.

Herrington, CEO of Worldwide Amazon Stores, sold 20,500 shares for $5,022,500.00, reducing holdings by 3.9% to 499,861 shares. The sale occurred at $245.00 per share, below the current price of $249.70 and well below the 52-week high of $254.00. Over the past 30 days, AMZN has gained 16.0%, and his five prior AMZN sales in late February (completed 2–8 weeks before this transaction) each showed positive 30-day returns ranging from 1.7% to 3.5%, indicating the stock has generally continued upward after his recent selling activity. His cross-ticker track record shows a 90% well-timed rate on sells, though specific 90-day outcome measurement for this April transaction is not yet available. The fundamental backdrop remains robust: Amazon reported $180.2B quarterly revenue, $21.2B net income, and 12.4% annual revenue growth.

February 2026
2026-02-24 AMAZON COM INC AMZN
medium
Sell
6,835 shares
$1,406,785
Significance 5/10

Amazon CEO Herrington Douglas J sells 6,835 shares across 5 transactions totaling $1,406,785.21 on 2026-02-23

Herrington Douglas J, CEO Worldwide Amazon Stores, filed 5 separate open-market sales on 2026-02-23 totaling 6,835 shares for $1,406,785.21, reducing holdings from 529,196 to 522,361 shares (-1.3%). The sales were executed at prices between $204.63 and $208.25, with a blended average of $205.82, against a current market price of $208.56. The stock is down 12.8% over 30 days and 9.0% over 90 days from the execution date, trading 17.9% below its 52-week high of $254.00. Across his cross-ticker track record of 20 prior sells, this insider has achieved a 90-day well-timed rate of 66.67% with an average 90-day return of -4.7%, but his prior same-ticker transaction history at AMZN (5 recent trades, mostly from 2026-02-17) shows no measurable outcomes yet, limiting pattern assessment. The sale magnitude relative to total holdings is modest and does not represent a material portfolio exit.

2026-02-18 AMAZON COM INC AMZN
low
Sell
4,784 shares
$948,990
Significance 4/10

CEO Douglas Herrington sells 4,784 shares of AMZN for $948,989.87 at blended avg $198.37.

Douglas Herrington, CEO of Worldwide Amazon Stores, executed 4 separate sales totaling 4,784 shares for $948,989.87 on 2026-02-17, reducing his stake from 516,893 shares to 512,109 shares (-0.9% net change). The sales occurred at prices ranging from $196.75 to $200.08, with a blended average of $198.37, at a time when AMZN trades at $204.79 (6.3% above the transaction prices). His prior 5 trades at AMZN show mixed outcomes: one 90-day measurable outcome was well-timed at -14.6%, while four recent trades from November–December 2025 had 30-day returns ranging from -1.0% to +5.2%, with most outcomes not yet fully measurable. His cross-ticker track record shows 20 prior sells with a 43.75% well-timed rate (90-day outcomes), suggesting modest historical accuracy in sell timing. The modest sale size and moderate holding reduction in a $2,198.4B market-cap company with strong fundamentals (revenue $180.2B, net income $21.2B, annual growth +12.4%) reflects a small portfolio adjustment rather than a material conviction shift.

December 2025
2025-12-03 AMAZON COM INC AMZN
low
Sell
2,500 shares
$583,050
Significance 3/10

Amazon CEO Herrington sold 2,500 AMZN shares at $233.22 on 2025-12-01 for $583,050.00

CEO Douglas J. Herrington sold 2,500 shares of Amazon, reducing his holdings by 0.5% to 505,934 shares. The sale occurred at $233.22 while the stock has since declined to $232.38, placing it 8.5% below its 52-week high of $254.00. Across all tickers, Herrington's cross-ticker track record shows 20 prior sells with a 10.00% well-timed rate at the 90-day horizon, though at Amazon specifically, recent sales from November remain unmeasurable in their outcomes. This modest single-digit percentage reduction falls within routine portfolio activity for a substantial shareholder retaining over half a million shares.

November 2025
2025-11-25 AMAZON COM INC AMZN
low
Sell
6,835 shares
$1,479,098
Significance 4/10

Amazon CEO Douglas Herrington sells 6,835 shares for $1,479,098.06; retains 508,434 shares post-transaction.

Douglas Herrington, CEO of Worldwide Amazon Stores, executed 3 separate sales totaling 6,835 shares for $1,479,098.06 on 2025-11-21, at a blended average price of $216.40. Post-transaction holdings stand at 508,434 shares, representing a net reduction of 1.3% from his pre-transaction position of 515,269 shares. The current stock price is $229.67, placing the transaction 6.0% below current market levels. This sale occurs within a pattern of repeated AMZN dispositions: five prior trades at this ticker occurred between 2025-11-03 and 2025-11-17, with outcomes not yet measurable. The transaction does not materially alter his substantial ownership position and falls within the scale of prior activity.

2025-11-18 AMAZON COM INC AMZN
medium
Sell
4,784 shares
$1,113,263
Significance 5/10

CEO Douglas Herrington sells 4,784 AMZN shares for $1,113,263.18 across 4 transactions on 2025-11-17

Douglas Herrington, CEO of Worldwide Amazon Stores, executed 4 separate sales totaling 4,784 shares for $1,113,263.18 on 2025-11-17 at prices ranging from $231.63 to $234.38. This represents a 1.0% reduction in his 502,966-share pre-transaction holdings, leaving him with 498,182 shares. The blended average transaction price of $232.71 exceeds the current market price of $222.55 by approximately $10.16 per share. Across his same-ticker history at AMZN, Herrington has executed 5 prior sells with mixed near-term outcomes (30-day returns ranging from -0.5% to +12.5%), and none of his prior sales have yet shown negative 90-day returns. His cross-ticker track record shows 20 prior open-market sells with an average 90-day return of +6.1% and a 0.00% well-timed rate, indicating his sells have historically been followed by stock appreciation rather than declines.

2025-11-04 AMAZON COM INC AMZN
low
Sell
24,500 shares
$6,139,260
Significance 3/10

AMZN CEO Herrington sells 24,500 shares for $6,139,260.00 across two dates; retains 491,007 shares post-sale.

Douglas J. Herrington, CEO of Amazon Worldwide Stores, executed 2 separate sales totaling 24,500 shares for $6,139,260.00 ($250.03 and $255.44 per share on Oct 31 and Nov 3, 2025), reducing his holdings by 4.8% to 491,007 shares. The sales occurred near the stock's 52-week high of $254.00 and in the context of a 13.6% 30-day rally, yet Herrington's own prior trades at Amazon show mixed outcomes with 0 of 0 prior sells well-timed at the 90-day mark based on measurable history. His cross-ticker track record of 20 prior sells carries a modest 16.67% well-timed rate, suggesting limited edge in timing market moves. The transaction reflects routine portfolio activity by a major shareholder rather than a decisive signal about company fundamentals.

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