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EdgarHawk

Sela Yossi

Director

Director
5 filings analyzed · 1 company · Latest 2026-03-27

Companies

Company Buys Sells Direction
JFrog Ltd FROG 0 10 Net selling

Activity

March 2026
2026-03-27 JFrog Ltd FROG
high
Sell
25,000 shares
$1,130,000
Significance 8/10

Director Sela Yossi sold 25,000 FROG shares at $45.20; all 5 prior FROG sales were well-timed at 90-day mark as stock fell -34.4% to -41.6%.

Sela Yossi, a Director at JFrog, executed a sale of 25,000 shares (19.4% reduction) at $45.20, reducing his holdings to 103,922 shares. His prior trade history at FROG reveals a striking pattern: all 5 preceding sales on and around December 5–10, 2025 proved well-timed, with 90-day outcomes ranging from -34.4% to -41.6%, confirming the stock subsequently declined after each sale. This consistent execution—a 100% well-timed rate across same-ticker history—contrasts sharply with his broader cross-ticker track record (68.75% well-timed rate on 16 prior sells). The current price of $43.34 is -37.2% from the 52-week high and reflects the continued downtrend that followed his prior December exits. The company remains unprofitable (net income $-16.4M) despite 24.1% annual revenue growth, creating a fundamental backdrop consistent with the insider's sustained reduction of his equity stake over recent weeks.

December 2025
2025-12-12 JFrog Ltd FROG
medium
Sell
25,000 shares
$1,750,000
Significance 6/10

Director Sela Yossi sold 25,000 shares of JFrog at $70.00 (1.8M); stock now at $68.98, near 52-week high.

Sela Yossi, a Director, executed a 25,000-share sale at $70.00 on 2025-12-10, reducing his stake by 16.2% from 154.2K to 129.2K shares. The sale occurred just 5 days after four other large sales on 2025-12-05, suggesting a structured divestment pattern rather than a one-off trade. At the time of this transaction, FROG was trading near its 52-week high of $68.98, having risen 38.1% over the prior 90 days and 11.8% over the prior 30 days. Critically, his prior sale at this ticker on 2025-08-14 was poorly timed: the stock rallied 45.1% in the subsequent 90 days, contrary to the favorable outcome an insider might seek when selling. The company's fundamentals remain mixed—revenue growth of 22.5% annually is robust, but the company was unprofitable in its most recent full fiscal year with a net loss of $-16.4M, adding context for potential valuation concerns despite the strong recent price momentum.

2025-12-09 JFrog Ltd FROG
medium
Sell
50,000 shares
$3,190,463
Significance 6/10

Director Sela Yossi sold 50,000 shares at $62.62–$65.12 for $3.2M; stock now at $68.83 (+0.0% from 52-week high)

Sela Yossi (Director) executed four separate sales totaling 50,000 shares (50.0K shares) for $3,190,463.00 ($3.2M) at an average of $63.81 per share, reducing his holdings by 24.5% from 204,165 to 154,165 shares. The timing of this sale is noteworthy: the stock currently trades at $68.83, at the 52-week high, and has surged +14.7% over the past 30 days and +38.6% over 90 days—suggesting the insider sold into strength and ahead of the recent rally. His prior trades at FROG show only 1 of 5 prior sales were well-timed at the 90-day mark, indicating inconsistent execution in this ticker. The company remains unprofitable with net income of $-16,431,000.00 despite +22.5% annual revenue growth, which creates fundamental uncertainty. The sale size (50,000 shares at market peak) and the magnitude of recent appreciation from the sale date warrant investor monitoring.

August 2025
2025-08-15 JFrog Ltd FROG
high
Sell
57,826 shares
$2,454,922
Significance 6/10

Director Sela Yossi sold 57,826 shares of FROG for $2,454,922.46 across 3 transactions on Aug 13–14, reducing holdings 22.1%

Sela Yossi, a Director at JFrog Ltd, executed 3 separate sales totaling 57,826 shares for $2,454,922.46 on 2025-08-13 and 2025-08-14, at prices ranging from $42.13 to $42.51 and a blended average of $42.45. This sale reduced his holdings by 22.1%, from 261,991 shares to 204,165 shares. The transaction occurred near FROG's 52-week high of $45.14, with the current price at $45.11 (-0.1% from peak). His cross-ticker track record shows a 75.00% well-timed rate on 8 prior sells (average 90-day return -4.2%), while at FROG specifically, 4 of 5 prior sells exhibited negative 90-day returns, indicating consistent ability to exit before declines at this ticker. Against this backdrop of methodical, historically well-timed selling at FROG, the timing near all-time highs warrants attention given the company's unprofitable state (net income $-21,675,000.00 on revenue $127,220,000.00 in the latest quarter) despite 22.5% annual revenue growth and a $5.3B market cap.

May 2025
2025-05-15 JFrog Ltd FROG
high
Sell
50,000 shares
$2,033,000
Significance 6/10

Director Sela Yossi sold 50,000 FROG shares at $40.66, reducing holdings by 16.3%; stock now at $43.17 after +34.3% in 30 days.

Sela Yossi sold 50,000 shares (50.0K shares) for $2,033,000.00 ($2.0M) at $40.66, reducing his position from 306,277 to 256,277 shares (306.3K to 256.3K shares). The stock has since risen to $43.17, now at its 52-week high, with a +34.3% gain over the past 30 days. Across his open-market history, Yossi's prior 7 sells have averaged -5.3% 30-day return and -13.0% 90-day return, with an 85.71% well-timed rate at the 90-day mark, indicating his sales at this ticker have often preceded further declines. At FROG specifically, 4 of 5 prior sells showed negative 90-day returns, suggesting a consistent pattern of selling before subsequent price weakness. The sale occurred amid FROG's unprofitable state (net income $-18.5M in the latest quarter) despite revenue growth of +22.5% year-over-year and a $4.9B market cap. This sell follows a period of significant recent appreciation, which may reflect repositioning of his FROG holdings.

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