GENEREUX SCOTT

Scott Genereux (Sr.VP/CRO) sells 17,407 shares for $7,043,125.92 at Rockwell Automation; holding drops 84.0%

Scott Genereux, Senior Vice President and Chief Revenue Officer of Rockwell Automation, executed 8 separate sales totaling 17,407 shares for $7,043,125.92 (blended average price $404.61) on 2026-02-25, reducing his holdings from 20,721 shares to 3,314 shares—an 84.0% reduction. The sales occurred at prices ranging from $402.16 to $409.37, all close to the current price of $407.45 and well within the 52-week range of $218.97–$430.31. At Rockwell Automation specifically, Genereux has recently executed 5 prior sales (on 2025-12-10 and 2025-12-08), each of which showed positive 30-day returns (+1.7% to +2.5%), indicating the stock advanced after those transactions. This substantial reduction in equity stake by a senior revenue officer warrants investor attention given the scale of the liquidation and the executive's direct visibility into business performance.

Sr.VP CRO GENEREUX SCOTT sells 1,654 shares ($664.6K) at ROK in 6 trades over 2 days, retaining 4,514 shares

GENEREUX SCOTT, Senior Vice President and Chief Revenue Officer, executed 6 separate sales totaling 1,654 shares for $664,640.05 across December 8–10, 2025, at prices ranging from $400.69 to $403.77, reducing his holdings by 26.8% from 6,168 shares to 4,514 shares. The current stock price of $410.23 is at the 52-week high (+0.0%), having advanced 4.8% over 30 days and 17.0% over 90 days. His prior two sales at ROK (March 3 and February 28, 2025) each showed positive 90-day returns (+8.8% and +10.3% respectively), meaning both prior sells were followed by stock appreciation—a pattern of consistently missing rallies. This latest sale occurs near the 52-week peak, though the broader 90-day uptrend offers no clear signal of deteriorating conviction at current price levels.

ROK's Sr.VP/CRO sold 1,750 shares for $501,857.50 across 2 transactions, retaining 1,905 shares post-sale.

Scott Genereux, Sr.VP and Chief Revenue Officer of Rockwell Automation, executed two separate sales totaling 1,750 shares for a combined $501,857.50 on 2025-02-28 and 2025-03-03 at blended average price of $286.78. The reduction represents a -47.9% reduction of his pre-transaction holdings of 3,655 shares, leaving him with 1,905 shares. Against current price of $278.63, ROK stock has declined -4.4% over 90 days and stands -8.3% from the 52-week high of $303.75. The company faces headwinds: annual revenue declined -8.8% year-over-year, and while the latest quarter showed $1.9B in revenue and $184.0M net income, the elevated P/E of 34.19 suggests limited margin for disappointment. A substantial reduction in holdings by the revenue officer during a period of revenue contraction warrants investor attention to near-term guidance and competitive positioning.