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EdgarHawk

House Rebecca W

SVP, CLO and Secretary

Officer
4 filings analyzed · 1 company · Latest 2026-02-27

Companies

Company Buys Sells Direction
ROCKWELL AUTOMATION, INC ROK 0 22 Net selling

Activity

February 2026
medium
Sell
12,100 shares
$4,891,716
Significance 5/10

SVP/CLO Rebecca House sells 12.1K ROK shares for $4.9M across 7 transactions on 2026-02-25

Rebecca House, SVP, CLO and Secretary of Rockwell Automation, executed 7 separate sales totaling 12,100 shares for $4,891,715.92 on 2026-02-25, reducing her holdings by 49.8% from 24,300 to 12,200 shares. The sales occurred across a narrow price band ($401.96 to $408.00), with a blended average price of $404.27, slightly below the current price of $407.45. Her prior five sales at ROK (conducted in December 2025) showed modest positive 30-day returns averaging around 2.1%, though the 90-day outcome pattern at this specific ticker remains incomplete. The substantial reduction in her ownership stake merits investor attention to any concurrent company developments or forward guidance, as a C-suite officer's decision to divest half her holding may signal shifting conviction levels regarding near-term performance.

December 2025
medium
Sell
2,049 shares
$823,435
Significance 5/10

ROK SVP/CLO Rebecca W House sells 2,049 shares across 6 transactions (Dec 8–10, 2025) for $823,435.25; 30d +4.8%, near 52-week high.

Rebecca W House, SVP, CLO and Secretary of Rockwell Automation, executed 6 separate sales totaling 2,049 shares for $823,435.25 over two trading days, reducing her holdings by 14.4% to 12,200 shares post-transaction. The blended average sale price of $401.87 occurred while the stock was trading at $410.23 (current), near its 52-week high of $410.23, with the stock up 4.8% over 30 days and 17.0% over 90 days. Across her same-ticker history at ROK, her prior 5 sells showed mixed timing: the most recent three (May 2025) posted strong 30-day returns of 6.4%–9.9%, while two earlier February 2024 sales saw modest 30-day gains but negative 90-day returns; only 2 of 5 prior ROK sales were well-timed at the 90-day mark. The current sale volume and timing relative to recent price momentum and proximity to a 52-week high merit observation, though the company's 51.93 P/E and flat annual revenue growth (+0.9%) warrant independent fundamental assessment.

May 2025
high
Sell
5,200 shares
$1,581,724
Significance 6/10

SVP/CLO Rebecca House sold 5.2K shares ($1.6M) at $304.18 avg; ROK +30.7% in 30d; all 3 prior sells well-timed at 90d.

Rebecca House, Rockwell Automation's SVP, CLO and Secretary, executed 2 separate sales on 2025-05-12 totaling 5,200 shares for $1,581,724.14 at a blended average price of $304.18, reducing her holdings by 34.7% to 9,787 shares post-transaction. House's prior 3 sales at ROK (all on 2024-02-28) were well-timed at the 90-day mark with returns of +3.8%, +3.5%, and +2.2%, indicating a pattern of selling before subsequent declines. The current price of $299.78 is 1.3% below the transaction price, and stock has rallied 30.7% over the past 30 days, placing it near its 52-week high of $303.75. The sales come against a backdrop of deteriorating fundamentals: ROK's annual revenue contracted 8.8% year-over-year despite quarterly revenue of $2.0B and net income of $252.0M, with a notably elevated P/E of 37.24. House's demonstrated track record of well-timed exits at this ticker warrants investor attention to the timing and scale of this large position reduction.

high
Sell
5,000 shares
$1,475,030
Significance 6/10

SVP/CLO Rebecca W sells 5,000 ROK shares at $295.01; prior 3 trades at ticker all well-timed at 90-day mark with -7.9% to -9.3% post-sale returns

Rebecca W, SVP, CLO and Secretary, sold 5,000 shares (33.8% of her prior holdings) at $295.01 on 2025-05-09, reducing her stake from 14,787 to 9,787 shares. Her prior trades at ROK show a consistent pattern: three prior sales on 2024-02-28 all generated negative 90-day returns (-7.9%, -8.1%, and -9.3%), and her cross-ticker track record reflects a 100.00% well-timed rate on sells. The current price of $294.80 sits 3.0% below the 52-week high, and ROK's fundamentals show contracting growth (annual revenue decline of -8.8% year-over-year) despite a premium P/E of 36.62. This sale aligns with the insider's demonstrated historical pattern of selling before material declines, though at a price near the 52-week high.

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