Director Burke Russell E III bought 105 shares of SELF at $5.24 on 2025-08-25; holdings now 35,100 shares.
Burke Russell E III, a director, purchased 105 shares at $5.24 on 2025-08-25 for a total value of $550.73, modestly increasing holdings to 35,100 shares (+0.3% net change). The transaction occurs with the stock trading at $5.27, near the 52-week midpoint and 8.5% below the 52-week high of $5.76. At the same ticker, this director's prior two buys (on 2024-11-21 and 2024-05-30) produced mixed outcomes: 30-day returns of -2.8% and -2.4% respectively, though the 2024-05-30 purchase showed a 90-day return of +4.6%. The acquisition is modest in absolute size relative to existing holdings, and market fundamentals show a P/E of 23.95 with quarterly revenue of $3,194,378 and net income of $664,216. This filing represents routine director activity without extraordinary conviction signals.