Director Carroll Sally Coonrad bought 1,776 shares of SELF at $5.63; 2 other insiders also bought within 14 days.
Carroll Sally Coonrad purchased 1,776 shares (1.8K shares) at $5.63 on 2025-05-21, expanding her holdings from 2,000 shares to 3,776 shares (+88.8%). The purchase is part of a cluster pattern: 2 other insiders also bought within the past 14 days at SELF. However, her own cross-ticker track record shows limited predictive value: 1 prior buy with an average 30-day return of -0.8% and average 90-day return of -4.5%, with a 0.00% win rate. At the same ticker, her prior buy on 2023-08-17 returned -0.8% over 30 days and -4.5% over 90 days, establishing no pattern of well-timed entry decisions. The stock is near its 52-week high ($5.70), trading at -2.3% from that peak, and the company shows modest fundamentals (revenue $3.1M, P/E 26.52) with modest annual growth of +2.8%. The insider buy occurs alongside peer buying activity, but the absence of demonstrated timing skill and elevated valuation relative to the 52-week range warrant caution.