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EdgarHawk

STEELE ROBERT A

Chief Executive Officer

Director Officer 10% Owner
7 filings analyzed · 1 company · Latest 2025-09-02

Companies

Company Buys Sells Direction
THUMZUP MEDIA Corp DTCX 5 2 Net buying

Activity

September 2025
2025-09-02 THUMZUP MEDIA Corp DTCX
medium
Buy
2,000 shares
$10,319
Significance 4/10

CEO Robert A. Steele buys 2,000 shares at $5.16 as stock falls 57.2% in 30 days

Robert A. Steele, CEO of TZUP, purchased 2,000 shares at $5.16 on 2025-08-29, bringing his holdings to 608.8K shares. This buy comes during severe recent weakness: the stock is down 57.2% over the past 30 days and trades at $5.43, 64.9% below its 52-week high of $15.46. The fundamental picture remains challenged—the company reported a $-1.2M net loss in its latest quarter with annual revenue down 63.8% year-over-year. However, at the same-ticker level, Steele has demonstrated mixed timing: his December 2024 buy at TZUP returned +12.0% at 30 days and +27.8% at 90 days, while his November 2024 buy declined -11.6% at 30 days and -18.7% at 90 days, suggesting inconsistent predictive value. The current purchase arrives just two trading days after another buy (2025-08-27), which alongside the stock's sharp decline, warrants scrutiny of whether fundamental improvements or strategic positioning justify the accumulation during market stress.

August 2025
2025-08-28 THUMZUP MEDIA Corp DTCX
medium
Buy
2,000 shares
$9,851
Significance 4/10

CEO Robert Steele buys 2,000 TZUP shares at $4.93 amid -61.4% 30-day decline; stock at -67.1% from 52-week high

Robert Steele, CEO of THUMZUP MEDIA Corp, purchased 2,000 shares at $4.93 on 2025-08-27, increasing holdings to 606,780 shares. This $9.9K purchase occurs as the stock has declined 61.4% over the past 30 days and trades 67.1% below its 52-week high of $15.46. The company is currently unprofitable with net income of $-1,193,240.00, and annual revenue has contracted 63.8% year-over-year. Steele's prior trades at TZUP show mixed timing: two prior buy transactions posted positive 90-day returns (+12.0% and +40.4%), though one posted a -11.6% 30-day loss. His cross-ticker track record shows 3 prior buys with a 66.67% 90-day win rate and +11.4% average 90-day return, but this single-ticker purchase reflects modest position growth of 0.3% and occurs against a backdrop of steep recent price deterioration and fundamental deterioration.

July 2025
2025-07-08 THUMZUP MEDIA Corp DTCX
critical
Sell
2,500,000 shares
$1,250,000
Significance 8/10

CEO sells 2,500,000 shares (80.6% reduction) at $0.50; stock now $12.36 as revenue tumbles 63.8% and net income down $2.1M

STEELE ROBERT A (Chief Executive Officer) sold 2,500,000 shares (2.50M shares) on 2025-07-07 at $0.50, reducing his stake from 3,102,000 shares (3.10M shares) to 602,000 shares (602.0K shares), a -80.6% reduction in his pre-transaction holdings. The sale occurred at $0.50, while the current price stands at $12.36—a stark 24.7x divergence that warrants scrutiny of timing and context. At the same ticker, his 2 prior measurable buys were well-timed (90d returns: +27.8% and +24.9%), but the company's fundamentals have deteriorated materially: annual revenue growth shows -63.8%, the company posted a net loss of $-2,135,462.00 ($-2.1M) in its most recent fiscal year, and market cap sits at $117,528,693.84 ($117.5M). The extreme divergence between the $0.50 transaction price and $12.36 current price—coupled with severe revenue contraction and negative earnings—suggests this sale may reflect valuation conditions or business circumstances materially different from today's price level, and raises questions about what has changed since the July 2025 sale.

2025-07-08 THUMZUP MEDIA Corp DTCX
critical
Sell
2,500,000 shares
$1,250,000
Significance 8/10

CEO Steele sold 2,500,000 shares (2.50M) of TZUP at $0.50, reducing stake by -80.5% to 604,780 shares post-transaction

CEO Robert A Steele divested 2,500,000 shares at $0.50 on 2025-07-07, eliminating 80.5% of his holdings and leaving 604,780 shares. The sale price of $0.50 reflects a steep discount to the current price of $12.36 (+2,372% since transaction), but the historical context is critical: the stock stood at an intraday low in a 52-week range of $2.25–$12.36, and the transaction price of $0.50 falls below even the 52-week floor, suggesting either a data error or a pricing anomaly that requires clarification. At the same ticker, Steele's prior trades show mixed timing patterns—his December 2024 buy achieved +27.8% over 90 days, while his November 2024 buy declined -18.7% over the same period. The company's fundamentals are distressed: net income was -$2,135,462.00 over the most recent full fiscal year, annual revenue contracted -63.8% year-over-year, and the latest quarterly revenue stood at $151.00 (consistent with a severely challenged business). The massive reduction in Steele's ownership stake, combined with TZUP's unprofitability, negative revenue growth, and the stark gap between transaction price and current valuation, warrants immediate verification of transaction details and deeper investigation into capital structure changes or potential restructuring events.

March 2025
2025-03-13 THUMZUP MEDIA Corp DTCX
low
Buy
2,780 shares
$9,902
Significance 3/10

CEO Robert A Steele bought 2,780 shares of TZUP at $3.56 on 2024-03-13; stock now $3.60, down 45.4% from 52-week high.

Robert A Steele, CEO of THUMZUP MEDIA Corp, purchased 2,780 shares at $3.56, a relatively modest addition to his 3.10M share position. The company's fundamentals are materially challenged: revenue declined 63.8% year-over-year and the company posted net income of $-441,838.00 for its most recent full fiscal year. Steele's own historical buy timing across tickers shows a 0.00% 90-day win rate over 2 prior trades (avg 90d return of -18.7%), and his same-ticker history at TZUP is similarly mixed: his prior two purchases yielded a -18.7% 90-day return and an incomplete 30-day window. The current price of $3.60 remains 45.4% below the 52-week high, suggesting limited upside conviction if this were an opportunistic buy.

December 2024
2024-12-26 THUMZUP MEDIA Corp DTCX
medium
Buy
1,000 shares
$3,195
Significance 4/10

TZUP CEO Steele buys 1,000 shares at $3.20; stock down 54.6% from $7.10 high, down 18.5% in 30 days.

Robert A Steele, CEO of Thumzup Media, purchased 1,000 shares at $3.20 on 2024-12-23, increasing his position to 3,102,000 shares. The purchase occurs amid significant price deterioration: the stock is -54.6% from its 52-week high of $7.10 and has declined 18.5% over the prior 30 days. Thumzup Media faces operational headwinds—the company reported negative net income of $-441,838.00 over its most recent full fiscal year and annual revenue contracted 15.4% year-over-year. Steele's prior purchase at this ticker on 2024-11-19 has shown a 30-day loss of 11.6%, though his cross-ticker track record across all positions shows 2 prior buys with a 90-day win rate of 100.00% and average 90-day return of +24.9%, suggesting his historical buys have tended to precede price recovery—but this prior success does not extend yet to the current ticker at measurable horizons.

November 2024
2024-11-20 THUMZUP MEDIA Corp DTCX
medium
Buy
1,000 shares
$3,676
Significance 4/10

CEO Robert Steele buys 1,000 shares of TZUP at $3.68; stock down 47.2% from 52-week high amid -15.4% annual revenue decline.

Chief Executive Officer Robert Steele purchased 1,000 shares at $3.68 on 2024-11-19, adding modestly to a substantial existing stake of 3.10M shares. The timing coincides with severe stock weakness: TZUP has fallen 47.2% from its 52-week high of $7.10 and declined 42.3% over the prior 30 days, suggesting the CEO is acquiring shares into a pronounced downtrend. Underlying fundamentals show the company is unprofitable with full-year net income of $-441,838.00 and faces deteriorating growth, with annual revenue declining 15.4% year-over-year, indicating structural business challenges rather than temporary weakness. While Steele's cross-ticker track record shows a 100.00% win rate on prior buys with +24.9% average 90-day returns, this ticker-specific context—persistent losses, revenue contraction, and current depressed valuation relative to historical range—suggests the purchase may reflect CEO's assessment of value rather than a proven pattern of successful timing in this stock's environment.

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