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DTCX THUMZUP MEDIA Corp Insider Trading

Latest: Director Bought $100K of Shares · Mar 2026
17 filings analyzed · Latest 2025-09-02
Insider buys
16
Insider sells
2
Unique insiders
4
Direction
Net buying
March 2026
2026-03-30
medium
Evans Allan Thomas Buy
50,000 shares
$100,000
@ $2.00
Significance 4/10

DTCX director Evans Allan Thomas buys 50.0K shares at $2.00; company unprofitable with -63.8% revenue decline

Evans Allan Thomas, a director of Datacentrex, purchased 50,000 shares at $2.00 on 2026-03-26 for $100,000.00, establishing an initial position. The purchase occurs against a backdrop of material deterioration: the company posted a net loss of $-10.5M in its most recent full fiscal year and reported annual revenue growth of -63.8%, while market cap stands at $36.2M. The stock has declined -22.3% over the past 90 days and is trading -46.8% below its 52-week high of $4.12, though it has risen +17.7% over the past 30 days. Thomas's cross-ticker track record shows 2 prior buys with mixed results: an average 90-day return of +338.4% but a 50.00% win rate, indicating inconsistent timing across different securities. This buy at a depressed price level warrants monitoring given the company's profitability challenges and revenue contraction, but the modest trade size and absence of follow-up accumulation to date leave the signal ambiguous.

September 2025
2025-09-02
medium
STEELE ROBERT A Buy
Chief Executive Officer
2,000 shares
$10,319
@ $5.16
Significance 4/10

CEO Robert A. Steele buys 2,000 shares at $5.16 as stock falls 57.2% in 30 days

Robert A. Steele, CEO of TZUP, purchased 2,000 shares at $5.16 on 2025-08-29, bringing his holdings to 608.8K shares. This buy comes during severe recent weakness: the stock is down 57.2% over the past 30 days and trades at $5.43, 64.9% below its 52-week high of $15.46. The fundamental picture remains challenged—the company reported a $-1.2M net loss in its latest quarter with annual revenue down 63.8% year-over-year. However, at the same-ticker level, Steele has demonstrated mixed timing: his December 2024 buy at TZUP returned +12.0% at 30 days and +27.8% at 90 days, while his November 2024 buy declined -11.6% at 30 days and -18.7% at 90 days, suggesting inconsistent predictive value. The current purchase arrives just two trading days after another buy (2025-08-27), which alongside the stock's sharp decline, warrants scrutiny of whether fundamental improvements or strategic positioning justify the accumulation during market stress.

August 2025
2025-08-28
medium
STEELE ROBERT A Buy
Chief Executive Officer
2,000 shares
$9,851
@ $4.93
Significance 4/10

CEO Robert Steele buys 2,000 TZUP shares at $4.93 amid -61.4% 30-day decline; stock at -67.1% from 52-week high

Robert Steele, CEO of THUMZUP MEDIA Corp, purchased 2,000 shares at $4.93 on 2025-08-27, increasing holdings to 606,780 shares. This $9.9K purchase occurs as the stock has declined 61.4% over the past 30 days and trades 67.1% below its 52-week high of $15.46. The company is currently unprofitable with net income of $-1,193,240.00, and annual revenue has contracted 63.8% year-over-year. Steele's prior trades at TZUP show mixed timing: two prior buy transactions posted positive 90-day returns (+12.0% and +40.4%), though one posted a -11.6% 30-day loss. His cross-ticker track record shows 3 prior buys with a 66.67% 90-day win rate and +11.4% average 90-day return, but this single-ticker purchase reflects modest position growth of 0.3% and occurs against a backdrop of steep recent price deterioration and fundamental deterioration.

July 2025
2025-07-08
critical
STEELE ROBERT A Sell
Chief Executive Officer
2,500,000 shares
$1,250,000
@ $0.50
Significance 8/10

CEO sells 2,500,000 shares (80.6% reduction) at $0.50; stock now $12.36 as revenue tumbles 63.8% and net income down $2.1M

STEELE ROBERT A (Chief Executive Officer) sold 2,500,000 shares (2.50M shares) on 2025-07-07 at $0.50, reducing his stake from 3,102,000 shares (3.10M shares) to 602,000 shares (602.0K shares), a -80.6% reduction in his pre-transaction holdings. The sale occurred at $0.50, while the current price stands at $12.36—a stark 24.7x divergence that warrants scrutiny of timing and context. At the same ticker, his 2 prior measurable buys were well-timed (90d returns: +27.8% and +24.9%), but the company's fundamentals have deteriorated materially: annual revenue growth shows -63.8%, the company posted a net loss of $-2,135,462.00 ($-2.1M) in its most recent fiscal year, and market cap sits at $117,528,693.84 ($117.5M). The extreme divergence between the $0.50 transaction price and $12.36 current price—coupled with severe revenue contraction and negative earnings—suggests this sale may reflect valuation conditions or business circumstances materially different from today's price level, and raises questions about what has changed since the July 2025 sale.

2025-07-08
critical
STEELE ROBERT A Sell
Chief Executive Officer
2,500,000 shares
$1,250,000
@ $0.50
Significance 8/10

CEO Steele sold 2,500,000 shares (2.50M) of TZUP at $0.50, reducing stake by -80.5% to 604,780 shares post-transaction

CEO Robert A Steele divested 2,500,000 shares at $0.50 on 2025-07-07, eliminating 80.5% of his holdings and leaving 604,780 shares. The sale price of $0.50 reflects a steep discount to the current price of $12.36 (+2,372% since transaction), but the historical context is critical: the stock stood at an intraday low in a 52-week range of $2.25–$12.36, and the transaction price of $0.50 falls below even the 52-week floor, suggesting either a data error or a pricing anomaly that requires clarification. At the same ticker, Steele's prior trades show mixed timing patterns—his December 2024 buy achieved +27.8% over 90 days, while his November 2024 buy declined -18.7% over the same period. The company's fundamentals are distressed: net income was -$2,135,462.00 over the most recent full fiscal year, annual revenue contracted -63.8% year-over-year, and the latest quarterly revenue stood at $151.00 (consistent with a severely challenged business). The massive reduction in Steele's ownership stake, combined with TZUP's unprofitability, negative revenue growth, and the stark gap between transaction price and current valuation, warrants immediate verification of transaction details and deeper investigation into capital structure changes or potential restructuring events.

March 2025
2025-03-19
medium
Dietrich Isaac Buy
Chief Financial Officer
2,418 shares
$8,999
@ $3.72
Significance 4/10

CFO Dietrich Isaac purchases 2,418 shares at blended $3.72 across 2 transactions totaling $8,998.60, increasing stake 9.9% as company struggles with -63.8% revenue decline and ongoing losses

CFO Dietrich Isaac executed 2 separate purchases totaling 2,418 shares for $8,998.60, lifting his holdings from 24,322 to 26,740 shares. The purchases at blended average price $3.72 represent the CFO incrementally increasing his position during a period of material operational stress: the company reported revenue of $150.00 in its latest quarter, full-year net income of $-441,838.00, and annual revenue growth of -63.8%. The stock currently trades at $3.63, -45.0% below its 52-week high of $6.60, though it has recovered +21.4% over the past 30 days. This insider purchase occurs in a context of severe contraction and unprofitability, warranting examination of whether the CFO has access to near-term inflection signals or strategic developments not yet public.

2025-03-17
medium
HAAG ROBERT L Buy
5,000 shares
$18,026
@ $3.61
Significance 2/10

Director Robert L Haag purchases 5,000 shares at $3.61 average after consecutive daily buys; portfolio increases 4000.0% yet prior TZUP trades show 0% 90-day win rate

Robert L Haag, a Director, executed 2 separate purchases totaling 5,000 shares for $18,026.40 on 2025-03-14 (at $3.61 blended average), immediately following a buy on 2025-03-13. His post-transaction holding of 5,125 shares represents a 4000.0% increase from his prior 125-share position. However, his historical performance at TZUP itself is distinctly unfavorable: across 4 prior completed trades, his 90-day win rate stands at 0.00%, with 90-day returns ranging from -19.5% to -42.6%. The company's financials are deteriorating—annual revenue growth is -63.8% and net income was -$441,838.00 last quarter against only $150.00 in quarterly revenue, indicating a severely distressed operating profile. The cumulative pattern of unsuccessful prior accumulations at this ticker, paired with worsening fundamentals, suggests this transaction should be viewed with caution rather than as a vote of confidence.

2025-03-14
medium
HAAG ROBERT L Buy
4,000 shares
$14,431
@ $3.61
Significance 3/10

Director HAAG ROBERT L bought 4,000 shares of TZUP at $3.61 on 2025-03-13; company reports -63.8% annual revenue decline and $-441.8K net loss.

Robert L. Haag, a director, purchased 4,000 shares at $3.61 on 2025-03-13, increasing his holdings from 295,639 to 299,639 shares. This transaction occurs in the context of severe operating deterioration: THUMZUP MEDIA reported annual revenue growth of -63.8% and full-year net income of $-441.8K, indicating the company is unprofitable and shrinking materially. At the same ticker, Haag's prior three measurable buy transactions (in November and December 2024) all generated negative 90-day returns ranging from -19.5% to -40.6%, with a 0% win rate at this ticker. The stock has fallen -43.9% from its 52-week high of $6.60, though it has recovered 14.9% over the past 30 days. This pattern of persistent purchasing into declining fundamentals and a persistent streak of underwater positions warrants investor scrutiny of whether the director's accumulation signals information asymmetry or reflects a disconnect from the company's operational challenges.

2025-03-13
low
STEELE ROBERT A Buy
Chief Executive Officer
2,780 shares
$9,902
@ $3.56
Significance 3/10

CEO Robert A Steele bought 2,780 shares of TZUP at $3.56 on 2024-03-13; stock now $3.60, down 45.4% from 52-week high.

Robert A Steele, CEO of THUMZUP MEDIA Corp, purchased 2,780 shares at $3.56, a relatively modest addition to his 3.10M share position. The company's fundamentals are materially challenged: revenue declined 63.8% year-over-year and the company posted net income of $-441,838.00 for its most recent full fiscal year. Steele's own historical buy timing across tickers shows a 0.00% 90-day win rate over 2 prior trades (avg 90d return of -18.7%), and his same-ticker history at TZUP is similarly mixed: his prior two purchases yielded a -18.7% 90-day return and an incomplete 30-day window. The current price of $3.60 remains 45.4% below the 52-week high, suggesting limited upside conviction if this were an opportunistic buy.

December 2024
2024-12-26
medium
STEELE ROBERT A Buy
Chief Executive Officer
1,000 shares
$3,195
@ $3.20
Significance 4/10

TZUP CEO Steele buys 1,000 shares at $3.20; stock down 54.6% from $7.10 high, down 18.5% in 30 days.

Robert A Steele, CEO of Thumzup Media, purchased 1,000 shares at $3.20 on 2024-12-23, increasing his position to 3,102,000 shares. The purchase occurs amid significant price deterioration: the stock is -54.6% from its 52-week high of $7.10 and has declined 18.5% over the prior 30 days. Thumzup Media faces operational headwinds—the company reported negative net income of $-441,838.00 over its most recent full fiscal year and annual revenue contracted 15.4% year-over-year. Steele's prior purchase at this ticker on 2024-11-19 has shown a 30-day loss of 11.6%, though his cross-ticker track record across all positions shows 2 prior buys with a 90-day win rate of 100.00% and average 90-day return of +24.9%, suggesting his historical buys have tended to precede price recovery—but this prior success does not extend yet to the current ticker at measurable horizons.

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