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EdgarHawk

Parekh Sonalee Elizabeth

Chief Financial Officer

Officer
2 filings analyzed · 1 company · Latest 2025-12-23

Companies

Company Buys Sells Direction
Asana, Inc. ASAN 0 4 Net selling

Activity

December 2025
2025-12-23 Asana, Inc. ASAN
medium
Sell
108,544 shares
$1,534,225
Significance 4/10

CFO Sonalee Elizabeth Parekh sells 108,544 shares of ASAN for $1.5M at blended avg $14.13; stock near 44% below 52-week high.

Parekh executed 2 separate sales totaling 108,544 shares for $1,534,225.32 on consecutive days (2025-12-22 and 2025-12-23) at an average of $14.13, reducing her stake by 10.1% from 1.08M to 968.1K shares. The stock is currently trading at $13.51, down 44.4% from its $24.28 52-week high, while the company reported a $68.4M net loss on $201.0M in quarterly revenue. Parekh's cross-ticker track record shows 7 prior sells with an average 90-day return of +8.9% and a well-timed rate of 14.29%, indicating that most of her prior sales have been poorly timed (stock rose afterward); at ASAN specifically, her 2 prior sales showed mixed results (1 of 2 well-timed at 90 days). The timing of this sale against the stock's depressed valuation relative to its recent range warrants attention, particularly given the company's ongoing unprofitability and the magnitude of the position reduction.

September 2025
2025-09-24 Asana, Inc. ASAN
medium
Sell
258,350 shares
$3,674,627
Significance 4/10

CFO Sonalee Parekh sold 258,350 shares (258.4K) for $3,674,627.22 ($3.7M) at blended avg $14.22

On 2025-09-22 and 2025-09-23, Asana CFO Sonalee Parekh executed two separate sales totaling 258,350 shares for $3,674,627.22. Her post-transaction holdings remain substantial at 1,076,693 shares (1.08M), representing a -19.4% reduction in her position. The sales occurred in a market environment where Asana trades -48.6% below its 52-week high of $27.52 and the company remains unprofitable with a net income of $-48,360,000.00 in the latest quarter, though annual revenue growth stands at +10.9%. Her cross-ticker track record shows sells with an average 90-day return of +12.0% and a well-timed rate of 0.00%, indicating her prior open-market sales did not precede stock declines.

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