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EdgarHawk

LACEY ELEANOR B

GC, Corporate Secretary

Officer
2 filings analyzed · 1 company · Latest 2025-12-23

Companies

Company Buys Sells Direction
Asana, Inc. ASAN 0 4 Net selling

Activity

December 2025
2025-12-23 Asana, Inc. ASAN
high
Sell
100,697 shares
$1,406,236
Significance 5/10

GC/Secretary Lacey Eleanor B sold 100,697 shares at blended avg $13.97 for $1.4M; holds 428.6K post-sale.

Lacey Eleanor B, General Counsel and Corporate Secretary, executed 2 separate sales totaling 100,697 shares for $1,406,235.79 on consecutive trading days (2025-12-22 and 2025-12-23), reducing her holding by 19.0% from 529,326 shares. The transactions occurred as ASAN trades at $13.51, down 44.4% from its 52-week high of $24.28, and within a 52-week range of $11.91–$24.28; the company remains unprofitable with a net loss of $-68,433,000.00 on quarterly revenue of $201,033,000.00. The near-simultaneous two-day sales represent a material reduction in her stake, executed near the lower end of the 52-week range despite the company's recent +11.1% 30-day price recovery, warranting investor attention to both the size of the disposition and the unprofitable operating context.

2025-12-11 Asana, Inc. ASAN
high
Sell
100,000 shares
$1,524,500
Significance 6/10

GC/Corporate Secretary Lacey Eleanor B sold 100,000 shares of ASAN at $15.24; stock down 46.6% from 52-week high, company posting $-68.4M net loss.

Lacey Eleanor B, serving as General Counsel and Corporate Secretary, sold 100,000 shares at $15.24 on 2025-12-09, reducing her holdings by 15.9% to 529,326 shares. The sale occurs against a backdrop of material operational stress: Asana reported a $-68.4M net loss in its most recent full fiscal year despite 10.9% annual revenue growth to $201.0M, indicating widening unprofitability. The stock trades at $14.71 today, 46.6% below its 52-week high of $27.52, suggesting considerable value destruction since the insider's last significant baseline. While the stock has rebounded 10.7% over 30 days and 11.4% over 90 days, the broader context—sharply negative earnings, a $3.3B market cap company burning cash, and the executive's reduction of a substantial position—warrants investor attention to trajectory and burn rate trends.

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