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EdgarHawk

Matt Ehrlichman

CEO, CHAIRMAN AND FOUNDER

Director Officer 10% Owner

Latest: Chair selling · May 2026

13 filings analyzed · 1 company · Latest 2026-05-21

Companies

Company Buys Sells Direction
Porch Group, Inc. PRCH 0 18 Net selling

Activity

May 2026
2026-05-21 Porch Group, Inc. PRCH
high
Sell
120,368 shares
$1,176,693
Significance 7/10

CEO-founder Matt Ehrlichman sells 120,368 shares of PRCH at $9.78; all 5 prior same-ticker sales were perfectly timed before declines.

Matt Ehrlichman, who was CEO at the time of this transaction, sold 120,368 shares at $9.78 on 2026-05-20, reducing his holdings to 15,972,080 shares (-0.7% of pre-transaction holdings). The stock is now trading at $9.74, down 49.9% from its 52-week high of $19.44. Critically, this sale follows a striking pattern: all 5 of Ehrlichman's prior sales at PRCH over the preceding three weeks (2026-05-01 through 2026-05-15) proved perfectly timed, with 90-day declines ranging from -0.5% to -12.4%. The company remains unprofitable (net income of $-4,713,000.00 in the latest quarter) despite annual revenue growth of 10.2%, creating a backdrop where an insider with a documented 5-for-5 track record of selling before declines at this same ticker continues to liquidate. This sequence of transactions by the founder—all occurring within a concentrated three-week window—warrants investor scrutiny of the company's forward guidance and operational trajectory.

2026-05-19 Porch Group, Inc. PRCH
low
Sell
115,805 shares
$1,197,482
Significance 4/10

Ehrlichman Matt, who was CEO at time of sale, sold 115.8K shares of PRCH at $10.34 on 2026-05-15 for $1.2M.

Ehrlichman Matt, who was CEO at the time of this sale, divested 115,805 shares at $10.34 on 2026-05-15, reducing his holdings from 16,208,253 shares to 16,092,448 shares (a -0.7% change). This transaction occurred while the stock trades at $9.77, down 49.7% from its 52-week high of $19.44, despite a 30-day gain of +19.2%. The company reported revenue of $121,123,000.00 for the latest quarter but is unprofitable, with net income of $-4,713,000.00 and full-year net income negative. Notably, Ehrlichman Matt's five prior trades at PRCH show mixed outcomes: two of five prior sells achieved negative 90-day returns, while the other three posted positive returns of +4.6%, +26.3%, and +33.3% at the 90-day mark.

2026-05-14 Porch Group, Inc. PRCH
high
Sell
122,881 shares
$1,293,310
Significance 6/10

PRCH CEO Ehrlichman sells 122.9K shares at $10.52; stock down 46.4% from 52-week high of $19.44.

CEO Matt Ehrlichman sold 122,881 shares at $10.52 on 2026-05-12, worth $1,293,310.24, while retaining 16,208,253 shares. The sale occurs in a context of significant stock deterioration: the current price of $10.43 reflects a -46.4% decline from the 52-week high of $19.44, though the stock has recovered +47.7% over the past 30 days. Porch Group remains unprofitable with net income of $-4,713,000.00 against quarterly revenue of $121,123,000.00, yet the company achieved annual revenue growth of +10.2%. The timing pattern in his prior 5 trades at PRCH shows mixed results, with only 2 of those 5 sales proving well-timed on a 90-day basis, suggesting inconsistent execution in exiting positions at this ticker.

2026-05-12 Porch Group, Inc. PRCH
medium
Sell
116,303 shares
$1,292,824
Significance 4/10

CEO/Founder Ehrlichman sells over $1.2M in shares as stock trades nearly halfway down from 52-week high; his prior exits at this ticker were all poorly timed.

Matt Ehrlichman, Porch Group's CEO, Chairman, and Founder, sold a significant stake worth over $1.2M on a single day in early May. This is his 14th open-market sale in the past three years, adding to a pattern of consistent dispositions across his tenure. The timing warrants attention: the stock is currently trading nearly halfway down from its 52-week high, yet his five most recent prior sales at this ticker were all poorly timed — in each case, the stock rose substantially in both the following month and quarter after he sold. He is repeating a trade structure (selling into a company facing near-term headwinds) despite a consistent track record of selling too early. The company itself remains unprofitable on an annual basis despite recent quarterly revenue, creating ambiguity about whether Ehrlichman is exiting weakness or simply managing personal liquidity. For a founder-CEO to be selling this consistently rather than buying suggests either reduced conviction in the business direction or active diversification of a concentrated position, neither of which is bullish framing.

2026-05-07 Porch Group, Inc. PRCH
medium
Sell
117,385 shares
$1,224,419
Significance 5/10

CEO Matt Ehrlichman sells 117,385 shares for $1.2M; stock trades below highs amid unprofitable fundamentals.

Matt Ehrlichman, Porch Group's CEO, Chairman, and Founder, sold over 117,000 shares this month—a modest reduction from his substantial holdings. The sale comes as the stock trades meaningfully below its recent highs, having lost ground from earlier in the year, and occurs against a backdrop of unprofitable operations with ongoing net losses in both the most recent quarter and full-year results. Notably, Ehrlichman's prior five sales in this stock—all completed in late April just days before this transaction—each saw the stock rise afterward, suggesting he has been consistently selling into strength over this period rather than timing exits around lows. His track record on this specific company shows all five previous exits were poorly timed as sell signals, meaning the stock climbed after each one. While the current sale falls within his normal trading range at less than one percent of holdings, the pattern of repeated selling at unfavorable junctures, combined with the company's ongoing losses, suggests neither confidence in an immediate recovery nor a particularly compelling entry point for investors already concerned about the cash burn.

2026-05-05 Porch Group, Inc. PRCH
low
Sell
124,089 shares
$1,214,720
Significance 4/10

CEO/founder Matt Ehrlichman sells 124K shares worth $1.2M, reducing holdings by less than 1% amid stock recovery.

Matt Ehrlichman, as CEO, chairman, and founder of Porch Group, sold approximately 124,000 shares at a price point near current levels. The sale totaled roughly $1.2 million but represents a negligible fraction of his overall holdings, suggesting liquidity management rather than loss of conviction. The timing coincides with a strong recent recovery—the stock has gained roughly one-third over the past three months—which is a common window for opportunistic insider sales. However, the company remains unprofitable with recent quarterly losses, and the stock is trading significantly below its year-high, limiting the narrative of an insider cashing out at inflated valuations. The modest size of the sale and Ehrlichman's continued dominant stake indicate this is routine portfolio rebalancing rather than a distress signal or sign of weakening confidence in the business.

April 2026
2026-04-30 Porch Group, Inc. PRCH
high
Sell
115,642 shares
$937,903
Significance 7/10

CEO Ehrlichman sold 115,642 shares of PRCH at $8.11; 5 consecutive sells in 2 weeks amid unprofitable operations

Ehrlichman, CEO/Chairman/Founder, sold 115,642 shares at $8.11 on 2026-04-28, reducing holdings from 16,804,553 to 16,688,911 shares (a -0.7% change). This sale is the fifth consecutive sell at PRCH within 14 days, following dispositions on 2026-04-24, 2026-04-21, 2026-04-17, and 2026-04-14. The Company is currently unprofitable with net income of $-4,713,000.00 despite $121,123,000.00 in quarterly revenue and +10.2% annual revenue growth. Current stock price of $9.63 is -49.4% from the 52-week high of $19.04, though the 30-day change is +34.3%. The repeated pattern of sales in rapid succession by the founder-CEO at a loss-making company warrants attention to whether these dispositions reflect liquidity management or other material business considerations.

2026-04-28 Porch Group, Inc. PRCH
medium
Sell
123,518 shares
$948,878
Significance 6/10

CEO Matt Ehrlichman sells ~124K shares of PRCH as stock recovers from depressed levels amid unprofitable operations.

Matt Ehrlichman, Porch Group's founder and CEO, sold roughly 124,000 shares for nearly $949,000 at $7.68 per share on April 24th. This represents a small portion of his holdings, but the timing deserves scrutiny: the stock has climbed significantly in recent weeks after trading near its lows earlier this year, yet the company remains unprofitable with negative earnings and a net loss in the latest quarter. The sale appears opportunistic—cashing in on a partial recovery while the underlying fundamentals remain weak. As founder and majority stakeholder, Ehrlichman's conviction in the business is still evident from his large remaining ownership, but this sale suggests he sees value in taking chips off the table after the recent bounce, not accumulating further. Investors should weigh whether this opportunistic selling reflects his confidence in a turnaround or pragmatic profit-taking ahead of potential headwinds.

2026-04-23 Porch Group, Inc. PRCH
medium
Sell
121,242 shares
$983,952
Significance 5/10

CEO Matt Ehrlichman sold 121,242 shares of PRCH at $8.12 on 2026-04-21; stock now $7.69, -59.6% from 52-week high, amid unprofitable operations.

Matt Ehrlichman, CEO, Chairman and Founder, sold 121,242 shares (121.2K shares) for $983,951.58 ($984.0K), reducing holdings from 17,049,313 shares (17.05M shares) to 16,928,071 shares (16.93M shares), a -0.7% reduction. The sale occurred at $8.12, while the current price of $7.69 reflects a -59.6% decline from the 52-week high of $19.04, suggesting significant shareholder value erosion. The company reported revenue of $118,082,000.00 ($118.1M) in its latest quarter with a net loss of $-10,857,000.00 ($-10.9M) and remains unprofitable on an annual basis despite +10.2% annual revenue growth. This sale is the most recent in a pattern of 5 consecutive sales at PRCH between 2026-04-07 and 2026-04-21, suggesting sustained insider liquidation during a period of price weakness and negative operating results.

2026-04-21 Porch Group, Inc. PRCH
medium
Sell
113,862 shares
$896,344
Significance 5/10

Porch CEO Ehrlichman sells 113,862 shares at $7.87; stock down 58.2% from 52-week high but up 12% in 30 days

Matt Ehrlichman, CEO and founder, sold 113,862 shares at $7.87 on 2026-04-17, representing a modest 0.7% reduction from his 17.16M pre-transaction holdings. The sale occurs against mixed recent momentum: the stock is down 58.2% from its 52-week high of $19.04 but has rebounded 12% over the past 30 days. Notably, this transaction is part of an active selling pattern at PRCH—Ehrlichman has executed 5 separate sales over the span of April 7–21, 2026, spanning a 14-day window. The company remains unprofitable with net income of -$10.9M on revenue of $118.1M, though annual revenue growth stands at 10.2%. Investors should track whether this concentrated selling window—especially given Ehrlichman's continued large majority stake at 17.05M shares post-sale—signals pressure to realize liquidity or reflects opportunistic sales during a modest recovery phase.

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