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PRCH Porch Group, Inc. Insider Trading

Latest: Chair Sold $1.2M of Shares · May 2026
13 filings analyzed · Latest 2026-05-21
Insider buys
0
Insider sells
13
Unique insiders
2
Direction
Net selling
May 2026
2026-05-21
high
Matt Ehrlichman Sell
CEO, CHAIRMAN AND FOUNDER
120,368 shares
$1,176,693
@ $9.78
Significance 7/10

CEO-founder Matt Ehrlichman sells 120,368 shares of PRCH at $9.78; all 5 prior same-ticker sales were perfectly timed before declines.

Matt Ehrlichman, who was CEO at the time of this transaction, sold 120,368 shares at $9.78 on 2026-05-20, reducing his holdings to 15,972,080 shares (-0.7% of pre-transaction holdings). The stock is now trading at $9.74, down 49.9% from its 52-week high of $19.44. Critically, this sale follows a striking pattern: all 5 of Ehrlichman's prior sales at PRCH over the preceding three weeks (2026-05-01 through 2026-05-15) proved perfectly timed, with 90-day declines ranging from -0.5% to -12.4%. The company remains unprofitable (net income of $-4,713,000.00 in the latest quarter) despite annual revenue growth of 10.2%, creating a backdrop where an insider with a documented 5-for-5 track record of selling before declines at this same ticker continues to liquidate. This sequence of transactions by the founder—all occurring within a concentrated three-week window—warrants investor scrutiny of the company's forward guidance and operational trajectory.

2026-05-21
medium
Matthew Neagle Sell
Chief Operating Officer
62,344 shares
$609,462
@ $9.78
Significance 6/10

COO Matthew Neagle sold 62,344 shares of PRCH at $9.78; holds 1,990,705 post-sale. Stock -49.9% from 52-week high.

Matthew Neagle sold 62,344 shares for $609,462.48 at $9.78 on 2026-05-20, reducing his stake by 3.0%, yet retains substantial holdings of 1,990,705 shares. At the transaction price of $9.78, the stock was already significantly depressed at -49.9% from its 52-week high of $19.44, and his recent same-ticker history shows mixed discipline: his two most recent PRCH sales on 2026-05-08 and 2026-05-05 both deteriorated by -7.9% and -1.8% respectively over 90 days, whereas four earlier sales between 2026-04-14 and 2026-05-01 posted gains ranging from +4.6% to +49.7%. The company fundamentals reveal ongoing unprofitability (full-year net income negative, latest quarter showing $-4.7M loss on $121.1M revenue) despite 10.2% annual revenue growth, creating ambiguity about whether this sale reflects operational concerns or portfolio rebalancing during a depressed valuation window. His cross-ticker track record shows a 30.0% well-timed sell rate (10 prior sells, avg 90d return +13.7%), suggesting generally strong exit discipline, yet his PRCH-specific pattern deteriorated in recent weeks, warranting observation of whether selling pressure accelerates or stabilizes.

2026-05-19
low
Ehrlichman Matt Sell
CEO, CHAIRMAN AND FOUNDER
115,805 shares
$1,197,482
@ $10.34
Significance 4/10

Ehrlichman Matt, who was CEO at time of sale, sold 115.8K shares of PRCH at $10.34 on 2026-05-15 for $1.2M.

Ehrlichman Matt, who was CEO at the time of this sale, divested 115,805 shares at $10.34 on 2026-05-15, reducing his holdings from 16,208,253 shares to 16,092,448 shares (a -0.7% change). This transaction occurred while the stock trades at $9.77, down 49.7% from its 52-week high of $19.44, despite a 30-day gain of +19.2%. The company reported revenue of $121,123,000.00 for the latest quarter but is unprofitable, with net income of $-4,713,000.00 and full-year net income negative. Notably, Ehrlichman Matt's five prior trades at PRCH show mixed outcomes: two of five prior sells achieved negative 90-day returns, while the other three posted positive returns of +4.6%, +26.3%, and +33.3% at the 90-day mark.

2026-05-19
medium
Neagle Matthew Sell
Chief Operating Officer
59,983 shares
$620,254
@ $10.34
Significance 4/10

COO Matthew Neagle sold 59,983 shares of PRCH at $10.34 on 2026-05-15; stock now -49.7% from 52-week high.

Matthew Neagle, Chief Operating Officer, sold 59,983 shares for $620,254.21 at $10.34 on 2026-05-15, reducing his holdings from 2,113,032 to 2,053,049 shares. The sale occurred when the stock was trading 49.7% below its 52-week high of $19.44, though the 30-day post-transaction return was +19.2%. His same-ticker history at PRCH shows mixed timing outcomes: 2 of 5 prior sells achieved negative 90-day returns (well-timed), while 3 resulted in positive returns. Notably, PRCH is unprofitable on a full-year basis with net income of $-4,713,000.00 despite modest annual revenue growth of 10.2%, creating a context where insider liquidity events warrant observation, though a single sale by one executive against depressed valuation levels does not constitute a broad signal without corroborating activity.

2026-05-14
high
Ehrlichman Matt Sell
CEO, CHAIRMAN AND FOUNDER
122,881 shares
$1,293,310
@ $10.52
Significance 6/10

PRCH CEO Ehrlichman sells 122.9K shares at $10.52; stock down 46.4% from 52-week high of $19.44.

CEO Matt Ehrlichman sold 122,881 shares at $10.52 on 2026-05-12, worth $1,293,310.24, while retaining 16,208,253 shares. The sale occurs in a context of significant stock deterioration: the current price of $10.43 reflects a -46.4% decline from the 52-week high of $19.44, though the stock has recovered +47.7% over the past 30 days. Porch Group remains unprofitable with net income of $-4,713,000.00 against quarterly revenue of $121,123,000.00, yet the company achieved annual revenue growth of +10.2%. The timing pattern in his prior 5 trades at PRCH shows mixed results, with only 2 of those 5 sales proving well-timed on a 90-day basis, suggesting inconsistent execution in exiting positions at this ticker.

2026-05-14
medium
Neagle Matthew Sell
Chief Operating Officer
63,650 shares
$669,910
@ $10.52
Significance 5/10

COO Matthew Neagle sold 63,650 PRCH shares at $10.52; stock down -46.4% from 52-week high after mixed timing on 5 prior trades at this ticker

Matthew Neagle, Chief Operating Officer, sold 63,650 shares at $10.52 on 2026-05-12, retaining 2.11M shares. The transaction occurs with the stock trading -46.4% below its 52-week high of $19.44, though up +47.7% over the past 30 days. Examining Neagle's prior trade history at Porch Group reveals a mixed pattern: of 5 prior sells, only 2 were well-timed (90d negative return), suggesting inconsistent ability to anticipate major price movements at this ticker. His cross-ticker track record shows a 30.00% well-timed rate on 10 prior sells across other securities, which is unremarkable. The company remains unprofitable (net income $-4.7M) despite $121.1M quarterly revenue and +10.2% annual growth, presenting structural uncertainty that may inform insider disposition. The timing of this sale during a 30-day rally rather than before the recent decline warrants scrutiny regarding signaling intent.

2026-05-12
medium
Ehrlichman Matt Sell
CEO, CHAIRMAN AND FOUNDER
116,303 shares
$1,292,824
@ $11.12
Significance 4/10

CEO/Founder Ehrlichman sells over $1.2M in shares as stock trades nearly halfway down from 52-week high; his prior exits at this ticker were all poorly timed.

Matt Ehrlichman, Porch Group's CEO, Chairman, and Founder, sold a significant stake worth over $1.2M on a single day in early May. This is his 14th open-market sale in the past three years, adding to a pattern of consistent dispositions across his tenure. The timing warrants attention: the stock is currently trading nearly halfway down from its 52-week high, yet his five most recent prior sales at this ticker were all poorly timed — in each case, the stock rose substantially in both the following month and quarter after he sold. He is repeating a trade structure (selling into a company facing near-term headwinds) despite a consistent track record of selling too early. The company itself remains unprofitable on an annual basis despite recent quarterly revenue, creating ambiguity about whether Ehrlichman is exiting weakness or simply managing personal liquidity. For a founder-CEO to be selling this consistently rather than buying suggests either reduced conviction in the business direction or active diversification of a concentrated position, neither of which is bullish framing.

2026-05-12
medium
Neagle Matthew Sell
Chief Operating Officer
60,240 shares
$669,628
@ $11.12
Significance 4/10

COO Neagle sells 60,240 shares (2.7% of holdings) for $669.6K; stock down 44.7% from 52-week high, company unprofitable.

Matthew Neagle, Chief Operating Officer of Porch Group, sold approximately 60,000 shares at a time when the stock is trading well below its 52-week high and the company remains unprofitable despite growing revenues. This is the 20th open-market sale for Neagle in the past three years, reflecting a consistent pattern of selling rather than buying. When looking at his five prior sales at Porch specifically, four were followed by stock appreciation—meaning he exited ahead of gains and left money on the table—while only one earlier sale preceded a decline, showing mixed but predominantly poor timing on his exits. The current sale occurs as the stock has recently rallied over the past month, which follows his pattern of selling into strength rather than weakness. With no offsetting insider purchases and Neagle's established track record of selling into upward moves, this transaction reads as steady portfolio liquidation rather than a high-conviction maneuver tied to company fundamentals.

2026-05-07
medium
Ehrlichman Matt Sell
CEO, CHAIRMAN AND FOUNDER
117,385 shares
$1,224,419
@ $10.43
Significance 5/10

CEO Matt Ehrlichman sells 117,385 shares for $1.2M; stock trades below highs amid unprofitable fundamentals.

Matt Ehrlichman, Porch Group's CEO, Chairman, and Founder, sold over 117,000 shares this month—a modest reduction from his substantial holdings. The sale comes as the stock trades meaningfully below its recent highs, having lost ground from earlier in the year, and occurs against a backdrop of unprofitable operations with ongoing net losses in both the most recent quarter and full-year results. Notably, Ehrlichman's prior five sales in this stock—all completed in late April just days before this transaction—each saw the stock rise afterward, suggesting he has been consistently selling into strength over this period rather than timing exits around lows. His track record on this specific company shows all five previous exits were poorly timed as sell signals, meaning the stock climbed after each one. While the current sale falls within his normal trading range at less than one percent of holdings, the pattern of repeated selling at unfavorable junctures, combined with the company's ongoing losses, suggests neither confidence in an immediate recovery nor a particularly compelling entry point for investors already concerned about the cash burn.

2026-05-07
medium
Neagle Matthew Sell
Chief Operating Officer
60,802 shares
$634,214
@ $10.43
Significance 5/10

Porch Group COO Matthew Neagle sells $634K in shares after strong short-term gains; stock trails 52-week high despite recent rally.

Matthew Neagle, Porch Group's Chief Operating Officer, sold approximately 61,000 shares for $634,000 on the same day the stock traded near its recent highs following a strong multi-month appreciation. This is his third sale in three weeks and adds to a pattern of seven consecutive dispositions with mixed timing results—four of his five prior same-ticker sales saw the stock rise afterward (poorly-timed exits), while one earlier sale in late 2025 proved well-positioned ahead of a sharper decline. The current sale occurs while Porch Group remains unprofitable on a net income basis, though the company is generating growing quarterly revenue. Neagle's recent selling sequence alongside mixed execution history suggests neither clear conviction about deteriorating fundamentals nor a demonstrated ability to consistently exit at inflection points—the stock's sharp climb over recent months, combined with his repeated dispositions near those peaks, underscores why timing the market exit remains difficult even for insiders with operational knowledge.

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