CEO-founder Matt Ehrlichman sells 120,368 shares of PRCH at $9.78; all 5 prior same-ticker sales were perfectly timed before declines.
Matt Ehrlichman, who was CEO at the time of this transaction, sold 120,368 shares at $9.78 on 2026-05-20, reducing his holdings to 15,972,080 shares (-0.7% of pre-transaction holdings). The stock is now trading at $9.74, down 49.9% from its 52-week high of $19.44. Critically, this sale follows a striking pattern: all 5 of Ehrlichman's prior sales at PRCH over the preceding three weeks (2026-05-01 through 2026-05-15) proved perfectly timed, with 90-day declines ranging from -0.5% to -12.4%. The company remains unprofitable (net income of $-4,713,000.00 in the latest quarter) despite annual revenue growth of 10.2%, creating a backdrop where an insider with a documented 5-for-5 track record of selling before declines at this same ticker continues to liquidate. This sequence of transactions by the founder—all occurring within a concentrated three-week window—warrants investor scrutiny of the company's forward guidance and operational trajectory.