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EdgarHawk

Lawrence J Brock

Chief People Officer

Officer

Latest: Chief People Officer selling · May 2026

12 filings analyzed · 1 company · Latest 2026-05-27

Companies

Company Buys Sells Direction
Coinbase Global, Inc. COIN 0 133 Net selling

Activity

May 2026
2026-05-27 Coinbase Global, Inc. COIN
low
Sell
6,616 shares
$1,250,483
Significance 5/10

Coinbase CPO Lawrence Brock sells 6,616 shares across 9 transactions for $1,250,483.29 via 10b5-1 plan, retaining only 517 shares.

Lawrence J Brock, Chief People Officer at Coinbase Global, Inc. (COIN), executed 9 separate sales totaling 6,616 shares for $1,250,483.29 at a blended average price of $189.01, reducing his holdings from 7,133 shares to 517 shares post-transaction. This filing is governed by a pre-arranged 10b5-1 trading plan adopted on 2025-12-03, making these scheduled, non-discretionary sales. His prior trades at COIN on 2026-02-24 were followed by 30-day returns ranging from +11.1% to +13.0% and 90-day returns ranging from +18.5% to +20.6%, while a 2025-11-24 sale at COIN was followed by a 30d return of -3.5% and a 90d return of -31.0%. Across his broader cross-ticker track record of 20 prior sells, the average 90-day return after sales was -20.5%, while the current price of $173.78 sits -60.9% below the 52-week high of $444.64.

February 2026
2026-02-26 Coinbase Global, Inc. COIN
high
Sell
4,821 shares
$744,327
Significance 8/10

Coinbase CPO Brock Lawrence sold 4,821 shares for $744,326.86 on 2026-02-24; 90.7% portfolio reduction to 497 shares.

Brock Lawrence, Chief People Officer at Coinbase, executed 4 separate sales on 2026-02-24, selling 4,821 shares for a blended average price of $154.39 and total proceeds of $744,326.86. This represents a -90.7% reduction in his holdings, leaving him with only 497 shares post-transaction. Notably, his prior 5 sales at Coinbase (all on 2025-11-24) were uniformly well-timed at the 90-day mark, with negative 90-day returns ranging from -29.9% to -33.2%, and a 100% timing success rate across those trades. The current stock price of $181.06 is -56.9% from the 52-week high of $419.78 and has declined -14.1% in the past 30 days and -33.6% over 90 days. The massive position reduction, combined with his demonstrated historical pattern of well-timed exits at this ticker and broader cross-ticker history showing a 100.00% well-timed rate on prior sells, merits close investor attention regarding the executive's evolving confidence posture.

November 2025
2025-11-26 Coinbase Global, Inc. COIN
high
Sell
5,902 shares
$1,478,897
Significance 7/10

Coinbase CPO Brock Lawrence sells 5,902 shares for $1,478,896.75, reducing stake by 92.2% to 497 shares

Brock Lawrence J, Coinbase's Chief People Officer, executed 13 separate sales on 2025-11-24 totaling 5,902 shares for $1,478,896.75, with a blended average price of $250.58. This represents a 92.2% reduction in his position from 6,399 shares to 497 shares retained, marking a near-complete exit from significant personal holdings. The sale occurred as COIN trades 36.9% below its 52-week high and has declined 26.7% over the prior 30 days, yet his prior sales at this ticker show a 100% well-timed rate (5 of 5 prior sells at COIN had negative 90-day returns), suggesting consistent pattern recognition of local peaks. The scale of this reduction—disposing of nearly the entire accumulated position—distinguishes this from routine portfolio management and signals a material change in the executive's financial relationship to the company at a time when the stock is underperforming recent highs.

August 2025
2025-08-26 Coinbase Global, Inc. COIN
high
Sell
5,903 shares
$1,838,022
Significance 6/10

CPO Brock Lawrence sells 5,903 shares ($1.8M) across 10 transactions, reducing holdings by 92.5%

Brock Lawrence, Chief People Officer at Coinbase, executed 10 separate sales totaling 5,903 shares for $1,838,021.53 on 2025-08-22, reducing his holdings from 6,381 shares to 478 shares (a 92.5% reduction). The blended average sale price was $311.37, slightly above the current price of $308.48, though the stock is -26.5% from its 52-week high and has declined -21.2% over the past 30 days. Notably, his prior trades at Coinbase (5 sales all on 2025-05-22) showed consistent positive 90-day returns ranging from 10.8% to 15.0%, meaning the stock rose after those sales—a pattern of poorly-timed exits. His cross-ticker track record across 20 prior sells shows a 0.00% 90-day well-timed rate and an average 90d return of +13.2%, indicating systematically unfavorable sell timing. This near-complete position liquidation, combined with a stock price substantially below recent highs, warrants investor scrutiny of the underlying factors driving such a dramatic reduction in the CPO's direct ownership stake.

May 2025
2025-05-27 Coinbase Global, Inc. COIN
high
Sell
5,902 shares
$1,585,608
Significance 6/10

Chief People Officer Brock Lawrence J sells 5,902 shares for $1.6M; holdings plummet 92.5%, retaining only 478 shares at COIN

Brock Lawrence J, Chief People Officer at Coinbase, executed 9 separate sales on 2025-05-22 totaling 5,902 shares for $1,585,608.22 at a blended average price of $268.66, reducing his holdings from 6,380 shares to 478 shares—a 92.5% reduction. At his cross-ticker track record level, his 20 prior sells have returned an average of -14.2% over 30 days and -17.1% over 90 days, with a 90-day well-timed rate of 100.00%, but at COIN specifically, his 5 prior trades (all sales on 2025-03-03) showed mixed near-term performance ranging from -11.1% to -19.2% over 30 days, with no measurable 90-day outcomes yet. The current stock price of $266.40 is -22.5% from the 52-week high of $343.62 but reflects a +27.1% gain over the past 30 days and +25.1% over 90 days, suggesting recent momentum despite distance from peak valuation. With Coinbase posting $2.0B quarterly revenue, $65.6M net income, and 111.2% annual revenue growth at a P/E of 25.57, the company operates in a period of strong growth, yet the near-complete liquidation of the Chief People Officer's holdings warrants attention as a material shift in insider positioning by a key executive.

March 2025
2025-03-05 Coinbase Global, Inc. COIN
high
Sell
4,869 shares
$1,078,086
Significance 8/10

Chief People Officer Brock Lawrence J sold 4,869 shares (92.3% of holdings) at $221.42 blended avg on 2025-03-03

Brock Lawrence J, Chief People Officer at Coinbase, executed 13 separate sales totaling 4,869 shares for $1,078,086.19, reducing his holdings from 5,276 shares to 407 shares—a 92.3% liquidation of his position. His prior five trades at Coinbase were all well-timed at the 90-day mark, with all five showing negative 90-day returns (-6.5% to -21.3%), and his cross-ticker track record shows a 100.00% 90-day well-timed rate across 20 prior sells. Since the sale at a blended average price of $221.42, the stock has declined 21.8% over 30 days and 30.6% over 90 days (from current price of $222.45 within the 52-week range of $147.35–$343.62), continuing the pattern observed in his sale history. The magnitude and tempo of this liquidation—a near-complete exit by a C-suite officer—combined with his demonstrated pattern of selling before declines, deserves investor scrutiny regarding his forward outlook on the company.

November 2024
2024-11-27 Coinbase Global, Inc. COIN
high
Sell
15,858 shares
$4,741,228
Significance 6/10

Chief People Officer Brock Lawrence J sells 15,858 COIN shares at $298.98 for $4.7M, reducing stake 43.0%, amid 5 recent sales within 5 days.

Brock Lawrence J, Chief People Officer at Coinbase, sold 15,858 shares at $298.98 on 2024-11-25, reducing his holdings from 36,877 to 21,019 shares (a -43.0% reduction). This sale occurs in a compressed timeframe: five separate sales on 2024-11-20 preceded this transaction five days later, signaling sustained liquidation activity. The sale price of $298.98 sits 4.4% below the 52-week high of $325.41, and the stock has appreciated 43.9% over 30 days and 65.2% over 90 days. The insider's cross-ticker track record shows 20 prior sells across all tickers, though timing outcomes at this specific ticker remain unmeasurable. Coinbase's fundamentals show $1.2B quarterly revenue with net income of $75.5M and a valuation-challenged P/E of 777.45, reflecting minimal near-term earnings relative to market cap.

2024-11-22 Coinbase Global, Inc. COIN
medium
Sell
14,933 shares
$4,738,806
Significance 5/10

CPO Brock Lawrence J sold 14,933 shares of COIN for $4.7M across 23 separate transactions on 2024-11-20, reducing holdings by 28.8%.

Brock Lawrence J, Chief People Officer at Coinbase, executed 23 separate sales totaling 14,933 shares for $4,738,805.87 on 2024-11-20, reducing his holdings from 51,810 to 36,877 shares. The blended average sale price was $317.34, executed during a period when the stock rose 53.1% over the prior 30 days and 44.1% over the prior 90 days—near the 52-week high of $325.41. His cross-ticker track record across 20 prior open-market sells shows an average 90-day return of +44.9%, indicating his past sales have often preceded further stock appreciation rather than declines, with a 0.00% well-timed rate. The large, multi-tranche execution at elevated valuations—with the stock trading at a P/E of 761.60 and net income of only $75.5M on $1.2B in revenue—may warrant scrutiny of the underlying motivation, though the timing relative to his historical pattern and recent momentum does not indicate the sale preceded a downturn.

2024-11-22 Coinbase Global, Inc. COIN
high
Sell
24,198 shares
$8,028,058
Significance 6/10

Coinbase Chief People Officer Brock Lawrence J sells 24.2K shares for $8.0M across 15 transactions on 2024-11-20

On 2024-11-20, Brock Lawrence J, Chief People Officer at Coinbase Global (COIN), executed 15 separate sales totaling 24,198 shares for $8,028,057.59, reducing his holdings by -39.6% from the pre-transaction level of 61,075 shares to 36,877 shares post-transaction. The sales were executed across a wide price range (from $305.66 to $335.00, with a blended average of $331.77), with the largest single tranche of 19,563 shares transacted at exactly $335.00—close to the 52-week high of $325.41. The timing context is notable: the stock has appreciated +53.1% over 30 days and +44.1% over 90 days, placing the transaction at an elevated valuation near the peak of the 52-week range. This large, multi-tranche liquidation by a senior people operations executive occurs against a backdrop of favorable recent price momentum and comes when the company's fundamental metrics show modest near-term profitability ($75.5M net income on $1.2B revenue, though with a -2.7% annual revenue decline and an elevated P/E of 761.60), warranting close attention to whether this reflects liquidity needs, portfolio rebalancing, or other material considerations.

2024-11-08 Coinbase Global, Inc. COIN
medium
Sell
4,635 shares
$1,158,750
Significance 4/10

Chief People Officer Brock Lawrence J sold 4,635 shares of COIN at $250.00 on 2024-11-06 for $1,158,750.00

Brock Lawrence J, Chief People Officer, sold 4,635 shares (20.0% of pre-transaction holdings) at $250.00 on 2024-11-06, reducing his stake from 23.2K to 18.5K shares. His cross-ticker track record shows 20 prior sells with an average 30-day return of -16.6%, suggesting a pattern of selling into weakness; however, at the COIN ticker specifically, his 5 prior trades on 2024-08-23 each produced negative 30-day returns ranging from -16.0% to -18.8%, with timing outcomes not yet measurable at the 90-day mark. The stock has since appreciated to $270.74 (current price), representing a -3.2% distance from the 52-week high and +62.2% over 30 days, indicating the stock has risen substantially since the transaction date. Coinbase's fundamentals show a P/E of 676.85 with revenue growth of -2.7% year-over-year, suggesting elevated valuation relative to profitability and declining top-line momentum.

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