Choi Emilie

Coinbase COO Emilie Choi sold 100,000 shares for $31.1M at blended $310.88 on 2025-11-11

Emilie Choi (President & COO) executed 13 separate sales totaling 100,000 shares for $31,087,593.49 on 2025-11-11, reducing her holdings by 34.7% from 287.8K to 187.8K shares. The sales were executed across a narrow price range ($304.05–$316.64), suggesting a systematic liquidation rather than opportunistic trading. Her prior five sales at COIN were consistently well-timed against the 90-day benchmark (5 of 5 showed negative 90-day returns), and her cross-ticker track record shows a 100.00% well-timed rate across 20 prior sells with an average 90-day return of -18.9%. This filing reflects a substantial, multi-tranche reduction of her position at a time when the stock has declined 32.6% from its 52-week high and 17.1% in the trailing 30 days, though the note on derivative conversion indicates this Table I activity may not represent her complete exposure.

Coinbase President & COO Emilie Choi sold 134,181 shares for $46,840,527.92 (Dec 5-6)

Emilie Choi, President & COO, executed 2 separate sales totaling 134,181 shares for $46,840,527.92 at a blended average price of $349.08 on Dec 5-6. This represents a -48.6% reduction in her holdings at COIN, from 275,873 shares to 141,692 shares post-transaction. The sales occurred near Coinbase's 52-week high ($343.62) and well above the current price of $310.52. Her prior 5 trades at COIN (all on Nov 20) were also sells, indicating a consistent pattern of liquidation over a two-week span. With a P/E of 776.30 and declining annual revenue growth of -2.7%, the valuation context at the transaction price stands apart from near-term price momentum; the stock has gained 14.7% over 30 days and 96.0% over 90 days since her sales.

COIN COO Emilie Choi sold 13,799 shares for $4,376,231.15 on 2024-11-20; fifth sale in 20 days

Choi Emilie, President & COO of Coinbase, executed 20 separate sales totaling 13,799 shares for $4,376,231.15 on 2024-11-20, reducing her holdings by 7.2% to 179,076 shares post-transaction. This marks the fifth Form 4 filing by the same insider within 20 days (prior sales on 2024-11-11 and four sales on 2024-11-01), establishing a pattern of sustained, high-frequency liquidation. The blended average sale price of $317.14 occurs near the 52-week high of $325.41 and substantially above the current price of $304.64. Against headwinds of -2.7% annual revenue growth and an elevated P/E of 761.60, the repeated open-market sales suggest active portfolio reduction despite the stock's recent 53.1% 30-day gain. The timing and frequency of these dispositions warrant investor attention as a material shift in management's cash-position profile.

Coinbase COO Choi Emilie sold 200,000 shares for $59.9M, reducing holdings by 54.5% to 167,101 shares

Choi Emilie (President & COO) executed a substantial reduction of her Coinbase position, selling 200,000 shares at $299.69 on 2024-11-11 for $59,938,300.00, cutting her holdings from 367,101 to 167,101 shares (a 54.5% reduction). The sale occurred in a period of strong momentum for COIN: the stock is up 45.0% over the prior 30 days and 44.4% over 90 days, and the sale price represents 5.2% above the current trading price of $284.72. Her cross-ticker track record shows 20 prior open-market sales averaging a 6.8% 30-day return thereafter, though her five most recent trades at COIN (all four sales on 2024-11-01) have not yet produced measurable 90-day outcomes, making it impossible to assess whether this pattern holds at this specific ticker. The timing of this sale—occurring amid significant recent strength—contrasts with the company's slowed fundamentals (annual revenue growth of -2.7%, though latest quarterly revenue stood at $1.2B with $75.5M net income), suggesting a substantial position reduction rather than accumulation during favorable price momentum.

Coinbase COO Emilie Choi sells 9,500 shares across 10 transactions for $1,774,490.51; retains 167.1K shares

Emilie Choi, President & COO of Coinbase, executed 10 separate open-market sales between October 31 and November 1, 2024, totaling 9,500 shares for $1,774,490.51 at a blended average price of $186.79. This represents a 5.4% reduction of her pre-transaction holdings (176.6K shares) down to 167.1K shares. At the current price of $186.27, the stock is trading -33.4% from its 52-week high of $279.71 and has shown a 30-day gain of +9.0%, suggesting recent momentum into her sales window. Her cross-ticker track record shows 20 prior sells with an average 30-day return of +7.3%, while her five same-ticker sales at COIN on October 1 ranged from +0.6% to +11.4% 30-day returns. The fundamental backdrop shows quarterly revenue of $1,205,193,000.00, net income of $75,495,000.00, and a notably elevated P/E of 465.68, reflecting the stock's valuation profile. The absence of a 10b5-1 plan FLAG or scheduling information means these sales appear discretionary rather than pre-arranged, inviting observation of the timing context: sales occurred as the stock recovered into its recent +9.0% 30-day trend, with no measurable 90-day outcome pattern yet available for this series.

Coinbase COO Choi Emilie sold 9,500 shares across 17 transactions for $1,597,453.85 on 2024-09-30 and 2024-10-01.

Choi Emilie, President & COO of Coinbase, executed 17 separate sales totaling 9,500 shares for $1,597,453.85 at blended average price $168.15 across September 30 and October 1, reducing her holdings from 187,601 shares to 178,101 shares (-5.1%). The sales occurred after the stock declined -10.3% over 30 days and -26.9% over 90 days from the 52-week high of $279.71, and current price of $164.47 is -41.2% from that peak. Choi's cross-ticker track record shows 20 prior open-market sells averaging -13.9% 90-day returns, indicating her recent sales have historically preceded further declines, though her same-ticker transaction history at COIN remains nascent with five prior sales executed on 2024-09-03 where outcomes are not yet measurable. The P/E of 411.18 reflects the company's recent net income of $36,150,000.00 on revenue of $1,449,628,000.00, and annual revenue has contracted -2.7% year-over-year, suggesting elevated valuation relative to current profitability trend.

Coinbase COO Choi Emilie sold 9,500 shares ($1.7M) over 2 days in late Aug–early Sep 2024; stock down 41.6% from 52-week high.

Choi Emilie, President & COO of Coinbase, executed 11 separate sales totaling 9,500 shares for $1,692,091.91 across August 30 and September 3, 2024, at a blended average price of $178.11. The timing is noteworthy: the stock has since declined 36.5% over the past 90 days and now trades at $163.22, a 41.6% retreat from its 52-week high of $279.71. Her post-transaction holdings of 189,101 shares represent a 4.8% reduction from her prior position of 198,601 shares, a modest but measurable reduction in exposure. The cross-ticker track record shows her 20 prior open-market sales averaged a -16.4% 30-day return, and prior COIN sales on 2024-08-20 have not yet reached measurable 90-day outcomes. The fundamental backdrop is mixed: while revenue stood at $1,449,628,000.00 for the latest quarter, annual revenue growth was -2.7%, and the P/E ratio of 408.05 reflects extremely depressed profitability relative to valuation.

Coinbase COO Emilie Choi sells 14,059 shares ($2.8M) in 13 separate transactions on 2024-08-20 at $191.95–$204.23

Emilie Choi, President & COO of Coinbase, executed 13 separate sales on 2024-08-20, totaling 14,059 shares (14.1K shares) for $2,756,900.38 ($2.8M) at prices ranging from $191.95 to $204.23, reducing her holdings from 212,660 shares to 198,601 shares (-6.6%). The transaction occurred as the stock was -29.1% from its 52-week high and down -23.0% over 30 days, suggesting a sale during a period of recent momentum loss. Her cross-ticker track record shows 20 prior sells with an average 30-day return of -4.2%, but this same-ticker context is limited: five prior COIN sales on 2024-08-01 remain unmeasured at the 90-day mark. At a P/E of 496.08 against net income of $36.2M, valuations remain historically stretched despite the recent pullback. The multi-transaction structure and non-uniform pricing suggest a systematic execution rather than a single discrete decision, though motivations cannot be inferred from public data alone.

Choi (Pres/COO) sold 9,500 shares across 16 transactions for $2.1M at blended avg $217.82; stock now $204.44, down 26.9% from 52-week high.

Emilie Choi, President and COO of Coinbase, executed 16 separate sales totaling 9,500 shares for $2,069,290.92, reducing her holdings from 196,471 to 186,971 shares. The sales occurred on 2024-07-31 and 2024-08-01 at a blended average price of $217.82, with transactions ranging from $208.95 to $233.00 per share. Against her cross-ticker track record of 20 prior sells averaging -2.5% 30-day return, these recent sales occurred as COIN stock has declined 26.9% from its 52-week high and is down 9.1% over the prior 30 days and 8.4% over 90 days. Her five prior COIN-specific sales in July 2024 each showed negative 30-day returns ranging from -2.1% to -4.6%, establishing a consistent pattern of selling into downward price momentum at this ticker. The modest 4.8% reduction in her absolute position, combined with sustained losses following recent prior sales at COIN, does not reveal a clear conviction signal; rather, it reflects mechanical execution during a period of material stock depreciation.

COIN President & COO Choi Emilie sold 9,500 shares for $2.2M over 3 days at $230.93 blended average

Emilie Choi, President & COO of Coinbase Global, executed 10 separate sales totaling 9,500 shares for $2,193,876.77 between June 28 and July 1, 2024, reducing her holdings from 207,471 shares to 197,971 shares. The multi-day execution and range of prices from $223.95 to $235.13 reflects a sustained liquidation pattern, with the majority of volume concentrated on July 1 across eight transactions. At the blended average price of $230.93, these sales occurred when COIN was trading near its current price of $227.51 and well below its 52-week high of $279.71 (current price is -18.7% from peak). Choi's prior same-ticker trades at COIN all occurred three weeks earlier on 2024-06-03 with outcomes not yet measurable, and her cross-ticker sell history shows an average 90-day return of +9.0%, indicating her prior sales were generally poorly timed (stock rose afterward), though this cross-ticker metric provides limited predictive value for her specific COIN liquidation.