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EdgarHawk

WILLIAMS JEFFREY E

COO

Officer
3 filings analyzed · 1 company · Latest 2025-04-03

Companies

Company Buys Sells Direction
Apple Inc. AAPL 0 13 Net selling

Activity

April 2025
2025-04-03 Apple Inc. AAPL
high
Sell
35,493 shares
$7,950,691
Significance 7/10

Apple COO Jeffrey E Williams sells 35,493 shares for $7,950,690.76; stock down 21.6% from 52-week high, 4 of 5 prior Apple sales proved well-timed at 90-day mark

Jeffrey E Williams, COO of Apple Inc., executed 3 separate sales on 2025-04-02 totaling 35,493 shares for $7,950,690.76 at a blended average price of $224.01, reducing his holdings from 425,552 to 390,059 shares (-8.3%). The timing is notable: Apple's stock currently trades at $203.19, down 21.6% from its 52-week high of $259.02 and down 13.9% over the prior 30 days. His prior 5 trades at Apple show a strong pattern of well-timed exits—4 of those 5 earlier sales preceded 90-day declines, with the most recent cluster on 2024-12-16 (three sales, each showing -4.3% to -5.3% 30-day declines and -14.1% to -15.0% 90-day declines). This current sale occurs in a near-term bearish environment, continuing a documented pattern of his selling before or during weakness at this specific ticker.

December 2024
2024-12-18 Apple Inc. AAPL
medium
Sell
100,000 shares
$24,997,395
Significance 6/10

Apple COO Jeffrey Williams sells 100,000 shares across 4 transactions totaling $25.0M, reducing holdings by 20.4%

Jeffrey E Williams, Apple's COO, executed 4 separate sales totaling 100,000 shares for $24,997,395.27 on 2024-12-16, reducing his post-transaction holdings to 389.9K shares from 489.9K shares. The blended average sale price of $249.97 sits near the current price of $248.05, with transactions spanning a tight range ($248.61–$251.10), suggesting systematic execution around recent peaks as Apple stock trades 2.1% below its 52-week high. At the AAPL ticker level specifically, Williams's 5 prior trades show 0 of 3 measurable sells were well-timed at the 90-day mark—most recently his October 2024 sales have posted negative 30-day returns (-1.7%, -1.9%), indicating his recent selling pattern has not preceded stock declines. The scale of this liquidation—a $25.0M reduction representing a fifth of his holdings—warrants tracking against forward stock performance and any communications clarifying whether this reflects systematic portfolio rebalancing or a substantive shift in the executive's Apple position.

October 2024
2024-10-03 Apple Inc. AAPL
medium
Sell
59,730 shares
$13,550,148
Significance 5/10

COO Jeffrey Williams sells 59,730 shares of AAPL for $13.6M at $226.86; holds 489.9K shares post-sale

Jeffrey E. Williams, Apple's COO, executed 2 separate sales totaling 59.7K shares for $13,550,147.52 on 2024-10-02, reducing his stake by 10.9% to 489.9K shares. His prior 4 sales at AAPL all saw positive 90-day returns (ranging from +2.8% to +35.3%), meaning the stock rose after each sale; with a 0% well-timed rate at this ticker, his selling pattern has consistently captured the market's upside rather than precede downturns. The current stock price of $225.67 sits -3.9% from the 52-week high, and his cross-ticker track record shows a 0.00% well-timed rate across 4 prior open-market sells, indicating no demonstrated pattern of selling in advance of declines. The transaction size represents a material reduction in executive holdings but absence of coordinated selling by other insiders and the COO's continued substantial retention of 489.9K shares limit any signal of confidence loss.

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