O'BRIEN DEIRDRE

Apple SVP O'Brien sold 30,002 shares for $7.7M at blended $255.35, reducing stake 18.0% to 136.8K shares.

O'Brien executed 2 separate sales on 2026-04-02 totaling 30,002 shares for $7,660,875.04, reducing holdings from 166.8K to 136.8K shares (an 18.0% reduction). The blended average price of $255.35 was near the current price of $255.92, slightly above the 30-day and 90-day performance of the stock (-3.0% and -5.6% respectively). Reviewing her prior AAPL sales history, none of her 5 previous trades at this ticker were well-timed at the 90-day mark—all showed positive 90-day returns, meaning she sold before subsequent gains. The current transaction occurs in a context where the stock is -10.6% from its 52-week high of $286.19, suggesting modest downward price momentum relative to recent peaks. The fundamental backdrop remains strong with revenue of $143.8B, net income of $42.1B, and annual growth of +6.4%, though the P/E of 31.91 reflects elevated valuation expectations.

O'Brien sells 43,013 AAPL shares for $11,071,078.48; stakes down 23.9% at near 52-week highs

Senior Vice President Deirdre O'Brien executed two separate sales totaling 43,013 shares (43.0K shares) for $11,071,078.48 ($11.1M) on 2025-10-02 at blended average price $257.39, reducing her AAPL holdings from 179,700 to 136,687 shares (-23.9% of pre-transaction stake). The sales occurred at prices within 0.4% of the 52-week high of $259.02, and stock has rallied +8.2% in the prior 30 days and +20.8% over 90 days. Her prior four measurable same-ticker AAPL sales produced 90-day returns of +10.4%, +10.2%, +28.3%, and +11.5%—all positive, indicating her prior AAPL sales at this company have not preceded declines. While her cross-ticker track record spans 9 prior sells with a 12.50% well-timed rate, that broader pattern is not predictive of timing accuracy at Apple specifically, where she has no history of selling ahead of downturns.

SVP O'Brien sold 34,821 AAPL shares at $223.20 (Aug 2025) for $7.8M; retains 136.7K shares post-sale.

O'Brien sold 34,821 shares at $223.20 on 2025-08-08, representing a -20.3% reduction in her AAPL holdings. The sale occurred while the stock was trading -11.3% from its 52-week high and has since appreciated 8.8% over 30 days and 8.2% over 90 days. Her prior trades at AAPL show no instances of well-timed selling (0 of 5 prior sales were followed by stock declines), with the most recent October 2024 sales followed by 30-day returns of -1.9% and -1.7% but positive 90-day returns of +10.2% and +10.4%. Her cross-ticker track record shows an average 90-day return of +13.2% following sales, indicating that her historical selling has typically preceded stock appreciation rather than declines. The current transaction, while material in size, does not show a clear pattern of successful timing relative to her own track record at this ticker.

Apple SVP O'Brien sells 61.0K shares for $13.8M at $226.87 avg; reduces position by 30.9%

O'Brien Deirdre (SVP) executed 2 separate sales on 2024-10-02, selling 38,691 shares at $226.72 and 22,328 shares at $227.13, totaling 61,019 shares for $13,843,382.16 at a blended average of $226.87. This represents a 30.9% reduction in holdings, from 197,591 shares to 136,572 shares post-transaction. Current price stands at $225.67, approximately 0.5% below the blended transaction price. Across her prior 5 sales at Apple, O'Brien has achieved a 90-day well-timed rate of only 1 in 5 (20%), with only one prior sale followed by a stock decline; her most recent AAPL sale on 2024-04-02 was followed by a 90-day gain of +28.3%, indicating limited historical predictive value of her sales at this ticker. The sale occurs with Apple trading near its 52-week high ($234.82), though the stock remains down only 0.3% over the trailing 90 days and up 1.3% over 30 days, providing minimal directional signal from current momentum.