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EdgarHawk

HF Direct Investments Pool, LLC

10% Owner

10% Owner
1 filing analyzed · 1 company · Latest 2024-07-17

Companies

Company Buys Sells Direction
Westrock Coffee Co WEST 0 3 Net selling

Activity

July 2024
2024-07-17 Westrock Coffee Co WEST
medium
Sell
109,151 shares
$1,102,205
Significance 5/10

HF Direct Investments Pool sold 109,151 shares of WEST across 3 transactions (Jul 15-17) for $1,102,205.20 at blended $10.10/share

HF Direct Investments Pool, the company's 10% owner, executed 3 separate sales totaling 109,151 shares for $1,102,205.20 over three consecutive trading days (Jul 15-17), reducing holdings from 12.96M to 12.85M shares (-0.8%). The blended average price of $10.10 sits just above the current price of $10.08, placing the sale near recent market levels, though the stock is -12.5% from its 52-week high of $11.52. Against the insider's cross-ticker track record (1 prior buy with 0% success rate on 90-day holds and -20.1% average 90-day return), this historical pattern offers no confidence in the insider's market timing ability. The company remains unprofitable with full-year net income of $-23.7M against quarterly revenue of $192.5M, and revenue declined -0.4% year-over-year, which contextualizes the sale within a period of operational challenge. The scale of this reduction, while modest relative to total holdings, combined with deteriorating fundamentals and the insider's poor historical timing track record, warrants monitoring of whether this signals broader confidence concerns among large holders.

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