EVP Heller sells 60,000 BATRK shares ($2.6M) at $43.45, reducing stake 80.1%; stock near 52-week high.
Heller Gregory John, serving as EVP, CLO & Secretary, executed a substantial open-market sale of 60,000 shares at $43.45 on 2025-08-21, reducing his holdings from 74,876 shares to 14,876 shares (an 80.1% reduction). The sale occurred at a price 3.9% below the 52-week high of $46.80 and came as the stock was up 11.4% over the preceding 90 days. Across his prior sales at BATRK (2 prior trades), timing outcomes have been mixed: his May 2025 sale preceded a 90-day gain of 6.1%, while his March 2025 sale preceded a 90-day loss of 1.0%. The company remains unprofitable on a full-year basis despite posting quarterly revenue of $312.4M and net income of $29.5M in the latest quarter, with annual revenue growth of 3.4%. The scale of this liquidation—representing an 80.1% reduction in his BATRK position—combined with the stock's proximity to its 52-week high, warrants examination of whether this reflects a structural change in his conviction regarding the security or a reallocation decision.