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EdgarHawk

Helgason David

Director

Director
7 filings analyzed · 1 company · Latest 2025-12-12

Companies

Company Buys Sells Direction
Unity Software Inc. U 0 23 Net selling

Activity

December 2025
high
Sell
708,347 shares
$35,316,336
Significance 7/10

Director Helgason sold 708,347 shares (708.3K) at $49.86 avg for $35.3M, reducing stake 98.9%

Director David Helgason executed 4 separate sales totaling 708,347 shares for $35,316,335.61, leaving only 7,635 shares post-transaction—a reduction of -98.9% vs pre-transaction holdings. The sales occurred over two trading days (2025-12-10 and 2025-12-11) at prices ranging from $49.16 to $51.16, with a blended average of $49.86, near the 52-week high of $49.47. At the company level, context is material: Unity Software generated $470,615,000.00 in latest-quarter revenue but posted net income of $-126,362,000.00, with annual revenue growth of -17.1% and full-year unprofitability. Helgason's prior 5 trades at this ticker (all sells) showed 0 well-timed outcomes at the 90-day mark; his broader cross-ticker track record across 20 prior sells recorded a 90-day well-timed rate of 65.00%. The near-complete liquidation of a director's position in a loss-making company experiencing revenue decline merits investor attention to the reasoning and board-level sentiment it may reflect.

September 2025
high
Sell
1,350,000 shares
$59,975,621
Significance 7/10

Director Helgason sells 1,350,000 shares ($60.0M) in 3 separate transactions, reducing stake by 18.0%; stock now -5.3% from 52-week high.

David Helgason, a Director at Unity Software, executed 3 separate sales totaling 1,350,000 shares for $59,975,621.25 at prices ranging from $43.73 to $45.44 on 2025-09-08, reducing his holdings from 7,489,173 to 6,139,173 shares (an 18.0% reduction). The sales occur near the stock's 52-week high ($45.50), with current price at $43.10 representing a -5.3% pullback from that peak. His cross-ticker sell track record shows a 72.22% well-timed rate over 18 prior sells, though his same-ticker history at Unity is mixed: 3 of 5 prior sales were well-timed at the 90-day mark, while the most recent sales in June occurred ahead of substantial gains (+49.8% to +56.4% over 90 days). The company remains unprofitable (net income $-108.8M in the latest quarter) despite $440.9M in quarterly revenue, with annual revenue declining -17.1% year-over-year. The magnitude and timing of this liquidation warrant attention to whether it reflects broader strategic portfolio decisions or responses to current market conditions.

June 2025
high
Sell
263,619 shares
$6,775,125
Significance 7/10

Director Helgason sold 263,619 shares at avg $25.70 for $6.8M; prior Unity sells 5/5 well-timed at 90-day mark.

David Helgason, Director at Unity Software Inc., sold 263.6K shares in 2 separate transactions (2,146 shares at $26.11 on 2025-06-05 and 261,473 shares at $25.70 on 2025-06-06) for a combined $6.8M, leaving him with 7.49M shares post-transaction. This follows 5 prior Unity sales executed in late February 2025, all of which were well-timed: each showed negative 90-day returns (ranging from -18.0% to -5.2%), meaning the stock declined after he sold. The current sale occurs as Unity is trading 21.6% above its 30-day average but remains 11.3% below its 52-week high, and the company is unprofitable with annual revenue declining 17.1% and recent quarterly net income of -$77.6M. The consistent timing pattern across his Unity transactions—100% well-timed at the 90-day horizon—suggests a disciplined execution pattern, though the impact on his total holdings is modest at -3.4%.

February 2025
medium
Sell
116,772 shares
$3,068,103
Significance 6/10

Director Helgason sold 116,772 shares for $3,068,103.38 across 6 transactions (Feb 26–28), averaging $26.27/share; retains 7.75M shares.

Director David Helgason executed 6 separate sales totaling 116,772 shares for $3,068,103.38 over a three-day window (Feb 26–28), representing a -1.5% reduction in his pre-transaction holdings of 7,867,418 shares. The blended average sale price of $26.27 falls within the stock's recent 52-week range and sits -22.4% from the 52-week high, though the stock has gained 11.8% over the past 30 days. His prior trades at Unity have shown consistent negative returns in the first 30 days post-sale (ranging from -12.6% to -23.8%), yet his cross-ticker track record shows a 90-day average return of +29.0% following sells, with a 0.00% well-timed rate—indicating his recent sell-timing accuracy across all holdings has been poor. The company remains unprofitable with full-year net income of $-124,739,000.00 and annual revenue decline of -17.1%, contextualizing the modest scale of this sale relative to his remaining $7.75M share position and the company's $10.5B market cap.

medium
Sell
150,000 shares
$4,512,450
Significance 6/10

Director Helgason sells 150,000 U shares at $30.08; maintains 7.87M shares; prior 5 U sales in Dec 2024 all saw 12.6%–23.8% declines within 30 days.

David Helgason, a Director at Unity Software, sold 150,000 shares at $30.08 on 2025-02-21 for $4,512,450.00, reducing his holdings from 8,017,418 to 7,867,418 shares. The current price of $27.28 is 17.4% below the 52-week high and 22.2% above the 30-day low, indicating elevated volatility. More significantly, Helgason's prior trading history at Unity is noteworthy: five consecutive sales between 2024-12-10 and 2024-12-11 all experienced measurable price declines of 12.6%–23.8% within 30 days of each sale. Against this pattern, the current sale represents a continuation of persistent selling activity. The company's fundamentals remain strained, with annual revenue declining 17.1% and full-year net income negative ($-124.7M), providing material context for director-level liquidity events. Investors should monitor whether the 30-day outcome of this sale follows the insider's established pattern at this ticker.

December 2024
medium
Sell
192,293 shares
$5,169,472
Significance 6/10

Director Helgason sold 192,293 shares ($5.2M) across 6 trades on Dec 10-11; stock up 35.9% in 30d but unprofitable company.

David Helgason, a Director at Unity Software, executed 6 separate sales totaling 192,293 shares for $5,169,472.25 over two days (Dec 10-11, 2024) at a blended average price of $26.88. The filing occurs amid significant recent momentum: the stock has risen 35.9% over the past 30 days and 31.2% over 90 days, recovering from -38.9% below its 52-week high. However, the company remains unprofitable with a net income of $-124,739,000.00 on latest-quarter revenue of $446,517,000.00, though annual revenue growth stands at 57.2%. Post-transaction, Helgason retains 8,017,418 shares, representing a 2.3% reduction from his 8.21M pre-transaction holdings. Notably, his prior three sales at Unity Software all generated positive 90-day returns (5.0%, 26.9%, and 31.8% / 17.7%, 28.3%), meaning none were well-timed to stock declines—he sold before rallies, not before drops. This pattern suggests his sales have historically preceded upside moves at this ticker specifically.

September 2024
medium
Sell
250,000 shares
$5,147,225
Significance 5/10

Director Helgason sold 250,000 shares of Unity Software at $20.59 on 2024-09-13; stock now down 53.4% from 52-week high.

Helgason sold 250,000 shares (250.0K shares) for $5,147,225.00 at $20.59, reducing his holdings to 8,201,851 shares (8.20M shares). The transaction occurred when the stock was trading well above current levels; at the current price of $19.91, the stock has declined 53.4% from its 52-week high of $42.73. Helgason's same-ticker sell history shows two prior sales on 2023-10-30, both of which preceded gains: the first saw a 90d return of +31.8% and the second saw +28.3%, indicating neither transaction was well-timed from a sell perspective (the stock rose after he sold). The company remains unprofitable, posting a net income of $-125,574,000.00 against quarterly revenue of $449,259,000.00, though it achieved annual revenue growth of +57.2% year-over-year. The large share sale by a director of a deeply unprofitable but rapidly growing software company warrants observation given the divergence between growth metrics and profitability trajectory.

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