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EdgarHawk

Bar-Zeev Tomer

Director

Director
22 filings analyzed · 1 company · Latest 2025-12-15

Companies

Company Buys Sells Direction
Unity Software Inc. U 0 41 Net selling

Activity

December 2025
medium
Sell
175,000 shares
$8,705,814
Significance 6/10

Director Bar-Zeev Tomer sold 175,000 shares of Unity Software (U) across 4 transactions for $8,705,813.50 on Dec 11-12; stock now $45.22, -8.6% from 52-week high.

Bar-Zeev Tomer (Director) executed 4 separate sales totaling 175,000 shares for $8,705,813.50 at a blended average price of $49.75, reducing his holdings by 16.7% from 1,048,146 to 873,146 shares. The sales occurred as the stock trades at $45.22, down 8.6% from its 52-week high of $49.47, despite a +23.2% surge in the preceding 30 days. Unity Software is currently unprofitable with full-year net income of $-126,362,000 and annual revenue declining 17.1%, creating a backdrop of fundamental softness. His same-ticker history at U shows mixed timing results (two recent sells on 2025-12-01 with outcomes not yet measurable, prior sells on 2025-11-03 showing +17.6% and +15.8% 30-day returns, and a 2025-10-01 sale showing -6.1% 30-day return), with no sales well-timed at the 90-day horizon.

high
Sell
250,000 shares
$10,482,692
Significance 6/10

Director Bar-Zeev Tomer sold 250,000 shares at $41.80–$42.32 for $10,482,692.40; retains 1,048,146 shares post-transaction.

Director Tomer executed 2 separate sales totaling 250,000 shares (250.0K shares) for $10,482,692.40 ($10.5M) on 2025-12-01, reducing his holdings by 19.3% versus pre-transaction levels. The sales occurred at $41.80 and $42.32, yielding a blended average price of $41.93 compared to the current price of $44.42, suggesting a near-term price appreciation post-trade. Tomer's same-ticker history at Unity (5 prior trades) shows a pattern of sales that have largely declined in value in the 30-day window (averaging -4.6%, -18.9%, -6.1% on measurable prior sells), and notably zero of zero prior sells have been well-timed at the 90-day mark—a significant pattern given the company's ongoing unprofitability (net income $-126.4M over the latest full fiscal year) and declining revenue growth (-17.1% annual decline). This sale at near 52-week highs, combined with the consistent underperformance of his prior exit strategies at this ticker and the company's deteriorating fundamentals, warrants investor attention to both the insider's recent activity pattern and Unity's operational trajectory.

November 2025
medium
Sell
250,000 shares
$9,494,332
Significance 5/10

Director Bar-Zeev Tomer sells 250,000 shares at blended $37.98 for $9.5M; stock now -22.9% from 52-week high, company unprofitable.

Bar-Zeev Tomer, a director at Unity Software, executed 2 separate sales totaling 250,000 shares for $9,494,332.39 on 2025-11-03, reducing his holdings by 16.1% to 1,298,146 shares. The transaction occurred at a blended average price of $37.98, while the stock now trades at $35.87 (down 22.9% from its 52-week high of $46.53). At the same-ticker level, Tomer's prior 5 sells at U show mixed near-term results: 30-day returns of -6.1%, -4.6%, -17.8%, -18.9%, and +3.6%, with none yet measurable at the 90-day mark. The company context is material: Unity posted a net loss of $108.8M on quarterly revenue of $440.9M, with full-year revenue declining 17.1% year-over-year and the company remaining unprofitable on an annual basis. The sale represents a substantial reduction in a director's position in a company facing fundamental headwinds.

October 2025
high
Sell
250,000 shares
$9,957,812
Significance 7/10

Director Bar-Zeev Tomer sold 250,000 shares for $9,957,811.84 at blended avg $39.83; Unity unprofitable with -17.1% annual revenue decline

Bar-Zeev Tomer sold 250,000 shares (250.0K shares) in two transactions on 2025-10-01 for a combined $9,957,811.84, reducing his holdings from 1,798,146 shares (1.80M shares) to 1,548,146 shares (1.55M shares), a -13.9% reduction. The sale occurred at prices of $39.72 and $40.36, with a blended average of $39.83, compared to the current price of $39.10. At the 90-day measurement window, his prior same-ticker sells have not yet demonstrated favorable timing outcomes (0 of 0 prior sells were well-timed at the 90-day mark); his cross-ticker track record shows a 10.00% well-timed rate across 20 prior sells. The sale coincides with a company profile marked by structural challenges: Unity reported a net loss of $-108,798,000.00 for the latest full fiscal year, annual revenue contracted -17.1% year-over-year, and the stock trades -16.0% from its 52-week high of $46.53. The timing of a substantial director stake reduction amid negative earnings, revenue contraction, and elevated share disposal activity (5 prior trades at this ticker within the past two months) warrants attention to the underlying business trajectory and management's forward confidence.

September 2025
medium
Sell
150,000 shares
$6,847,003
Significance 6/10

Director Bar-Zeev Tomer sold 150,000 shares (150.0K shares) for $6,847,003.20 on 2025-09-15 at blended avg $45.65; retains 1,798,146 shares.

Bar-Zeev Tomer executed two separate sales totaling 150,000 shares for $6,847,003.20 (blended average price $45.65), reducing his holdings by 7.7%. The timing coincides with strong recent momentum: the stock has risen +18.9% over 30 days and +90.6% over 90 days, now trading within 2.1% of its 52-week high of $46.53. His cross-ticker track record shows 20 prior sells with a 90d well-timed rate of 18.18%, suggesting historically he has captured minimal downside protection; at this ticker specifically, his 5 prior sales all posted positive 30d returns (14.4% to 18.3%), though outcomes beyond 30 days remain unmeasurable. Against this backdrop of sustained appreciation, the company faces fundamental headwinds: full-year net income was negative ($-108,798,000.00), annual revenue contracted 17.1%, and the latest quarterly revenue stood at $440,944,000.00 with a loss of $-108,798,000.00. The sale occurs at an elevated price point following an exceptional 90d rally, but the insider retains substantial holdings (1,798,146 shares), limiting any inference about conviction.

medium
Sell
150,000 shares
$5,662,500
Significance 6/10

Director Bar-Zeev Tomer sold 150,000 shares of Unity (U) at $37.75 for $5.7M on 2025-09-02; stock rose 57.7% in 90 days.

Bar-Zeev Tomer, a director, sold 150,000 shares (150.0K shares) at $37.75, reducing holdings by 7.1% and raising $5,662,500.00 ($5.7M). The timing appears suboptimal relative to recent price action: the stock has risen 15.0% in the past 30 days and 57.7% over 90 days, suggesting the sale occurred well before the recent rally. At his cross-ticker track record, Tomer's prior sells have averaged a 90-day return of +17.9%, with a well-timed rate of only 25.00%, indicating his historical sells generally coincide with subsequent stock gains. At Unity specifically, his 5 prior trades all occurred in early August at prices below the current $39.10; measurable outcomes show positive 30-day returns (ranging +16.4% to +24.9%), though 90-day outcomes remain incomplete. The company remains unprofitable with annual revenue declining 17.1%, which adds context to insider selling activity, though the recent stock momentum contradicts any near-term weakness signal.

August 2025
medium
Sell
50,000 shares
$1,916,265
Significance 6/10

Director Bar-Zeev Tomer sold 50,000 shares at blended $38.33; stock now $33.57; persistent selling pattern at U.

Bar-Zeev Tomer executed 2 separate sales totaling 50,000 shares for $1,916,265.14 on 2025-08-06, reducing his post-transaction holdings to 2,098,146 shares. The sales occurred at $38.32 and $38.86 versus a current price of $33.57, meaning the stock has declined 8.6% from the 52-week high. More notably, this represents the fifth distinct sale at Unity within a short span—additional sells on 2025-08-04 (two transactions), 2025-08-01, and 2025-07-17—signaling sustained portfolio reduction despite the stock's strong 14.2% gain over the past 30 days and 63.3% gain over 90 days. The company reported negative net income of $-108,798,000.00 and annual revenue decline of -17.1%, underscoring fundamental headwinds even as the stock has recovered. While his cross-ticker track record shows a 45.45% 90-day well-timed rate, the timing quality of this specific position at U remains unmeasurable, and the persistent selling cadence warrants attention as a pattern of continued liquidity over the past three weeks.

medium
Sell
100,000 shares
$3,236,356
Significance 5/10

Director Tomer sold 100,000 U shares for $3.2M across 3 transactions, retaining 2.15M shares; stock up 29.9% in 30 days and +64.3% in 90 days post-filing.

Bar-Zeev Tomer sold 100,000 shares totaling $3,236,355.76 in 3 separate transactions on 2025-08-01 and 2025-08-04, reducing his stake from 2.25M to 2.15M shares while retaining significant director ownership. The sales occurred at a blended average price of $32.36, slightly below the current price of $33.94, amid a strong recent rally—the stock has gained 29.9% over the prior 30 days and 64.3% over the prior 90 days. Across his prior 20 open-market sales at all tickers, his cross-ticker track record shows a well-timed rate of 57.14% at the 90-day mark, though at Unity specifically, 0 of 0 prior sells achieved positive 90-day outcomes. Unity's fundamentals remain challenged: the company reported a -$77.6M net loss in the latest quarter, annual revenue has contracted 17.1% year-over-year, and the stock trades near its 52-week high.

July 2025
high
Sell
100,000 shares
$3,532,000
Significance 6/10

Director Tomer sells 100,000 shares at $32.97–$37.67 for $3,532,000.00 after stock surge to 52-week high

Bar-Zeev Tomer, a director at Unity Software, executed 2 separate sales totaling 100,000 shares for $3,532,000.00 on July 16–17, 2025, at prices ranging from $32.97 to $37.67 (blended average $35.32). The stock is currently at $36.75, at its 52-week high after a 30-day surge of +53.7% and 90-day gain of +91.1%. Tomer's post-transaction holdings of 2,248,146 shares represent a -4.3% reduction from his pre-transaction position. Across his cross-ticker track record, his 20 prior sales averaged -4.8% returns over 30 days and -0.9% over 90 days, with a 60.00% well-timed rate; however, his 5 prior trades at Unity specifically show mixed near-term outcomes (-3.3% to +20.8% over 30 days) and no measurable 90-day track record at this ticker. The company generated $435,000,000.00 in quarterly revenue but reported a net loss of $-77,642,000.00 and contracted annual revenue by -17.1%, signaling operational headwinds despite the recent stock recovery.

medium
Sell
50,000 shares
$1,253,000
Significance 5/10

Director Bar-Zeev Tomer sold 50,000 shares of Unity Software at $25.06 on 2025-07-03, retaining 2,348,146 shares post-sale.

Bar-Zeev Tomer sold 50,000 shares (representing -2.1% vs pre-transaction holdings) at $25.06, a price 10.0% below the current $27.86 market level. His prior five trades at Unity Software show mixed timing outcomes: three recent sales in June and May occurred ahead of modest declines (-9.0%, -8.0%, -3.3% over 30 days), while an April sale saw a +20.8% 90-day gain. At the cross-ticker level, his track record of 20 sells averaged +0.3% over 90 days with a 56.25% well-timed rate, indicating modestly positive post-sale stock performance overall. Unity itself faces headwinds: the company reported -17.1% annual revenue growth, negative net income of $-77,642,000.00 in the latest quarter, and broader unprofitability over its most recent full fiscal year. The stock remains 1.7% below its 52-week high despite a +66.3% surge over the past 90 days. This sale occurs within the context of both director portfolio activity and deteriorating company fundamentals.

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