Lawrence J Brock

Coinbase CPO Lawrence Brock sells 6,616 shares across 9 transactions for $1,250,483.29 via 10b5-1 plan, retaining only 517 shares.

Lawrence J Brock, Chief People Officer at Coinbase Global, Inc. (COIN), executed 9 separate sales totaling 6,616 shares for $1,250,483.29 at a blended average price of $189.01, reducing his holdings from 7,133 shares to 517 shares post-transaction. This filing is governed by a pre-arranged 10b5-1 trading plan adopted on 2025-12-03, making these scheduled, non-discretionary sales. His prior trades at COIN on 2026-02-24 were followed by 30-day returns ranging from +11.1% to +13.0% and 90-day returns ranging from +18.5% to +20.6%, while a 2025-11-24 sale at COIN was followed by a 30d return of -3.5% and a 90d return of -31.0%. Across his broader cross-ticker track record of 20 prior sells, the average 90-day return after sales was -20.5%, while the current price of $173.78 sits -60.9% below the 52-week high of $444.64.

Chief People Officer Brock Lawrence J sold 4,821 shares of COIN for $744,326.86 via pre-arranged 10b5-1 plan

Brock Lawrence J executed 4 separate sales totaling 4,821 shares for $744,326.86 on 2026-02-24, reducing his holdings from 5,318 shares to 497 shares—a reduction of 90.7% in his stake. This transaction was executed under a pre-arranged 10b5-1 trading plan adopted on 2024-12-02, meaning it was scheduled rather than discretionary. The blended average transaction price across the four sales was $154.39. Since this activity is governed by a pre-established trading schedule, it does not reflect real-time decision-making or timing judgment by the insider.

Coinbase Chief People Officer Brock Lawrence J sold 5,902 shares for $1,478,896.75 under 10b5-1 plan adopted 2024-12-02

Brock Lawrence J executed 13 separate sales totaling 5,902 shares for $1,478,896.75 at blended average price $250.58 on 2025-11-24. This transaction reduces his post-sale holdings to 497 shares, representing a -92.2% reduction from his 6,399 pre-transaction position. The filing is flagged as part of a pre-arranged 10b5-1 trading plan adopted 2024-12-02, meaning the sales were scheduled according to a pre-determined program rather than discretionary decisions. For a Chief People Officer, this magnitude of divestiture—eliminating substantially all equity stakes—reflects a planned liquidity event within an established automated framework and should be interpreted as a scheduled execution rather than a discretionary trading signal.

COIN Chief People Officer Brock Lawrence J sells 5,903 shares for $1,838,021.53 via 10b5-1 plan

Brock Lawrence J, Chief People Officer at Coinbase Global, Inc., executed 10 separate sales on 2025-08-22 totaling 5,903 shares for $1,838,021.53, with a blended average price of $311.37. This transaction was conducted pursuant to a pre-arranged 10b5-1 trading plan adopted on 2024-12-02, meaning it is scheduled rather than discretionary. The sale reduced his holdings from 6,381 shares to 478 shares, a reduction of 5,903 shares or 92.5% of his pre-transaction position. As a scheduled transaction under a fixed trading plan, this sale reflects predetermined portfolio liquidity management rather than a discretionary market signal.

COIN Chief People Officer Brock Lawrence J sold 5,902 shares for $1.6M on 2025-05-22 via scheduled 10b5-1 plan

Brock Lawrence J executed 9 separate sales totaling 5,902 shares for $1,585,608.22 at prices ranging from $264.71 to $276.62, reducing his holdings from 6,380 shares to 478 shares, a reduction of 92.5% of pre-transaction holdings. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2024-12-02, indicating the sales were scheduled in advance rather than discretionary. The substantial reduction in position size represents an automatic liquidation under plan parameters rather than an active market decision. Investors should note the near-complete divestiture from a company officer but recognize the scheduled nature constrains inferences about current conviction or market outlook.

CPO Brock Lawrence J sold 4,869 shares ($1,078,086.19) in 13 transactions on 2025-03-03 via pre-arranged 10b5-1 plan; holdings reduced to 407 shares

Brock Lawrence J, Chief People Officer at Coinbase, executed 13 separate sales totaling 4,869 shares for $1,078,086.19 on 2025-03-03, reducing his post-transaction holdings to 407 shares from a pre-transaction position of 5,276 shares. This represents a -92.3% reduction in his share count. The transactions were conducted under a 10b5-1 trading plan adopted on 2024-12-02, meaning the sales were scheduled and pre-arranged rather than discretionary trades. The sales occurred across a price range from $204.84 to $232.18 with a blended average of $221.42, reflecting execution as programmed rather than reactive to market conditions.

Coinbase CPO Brock Lawrence sold 15,858 shares at $298.98 under 10b5-1 plan; post-transaction holdings 21,019 shares.

Brock Lawrence J, Chief People Officer of Coinbase, sold 15,858 shares at $298.98 on 2024-11-25 for a total value of $4,741,228.01. This sale reduced his holdings from 36,877 shares to 21,019 shares, representing a net reduction of 43.0% of his pre-transaction position. Importantly, this transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2023-06-02, meaning the sale was scheduled and not executed on a discretionary basis. The regular, programmatic nature of the transaction under the 10b5-1 plan removes any inference of executive discretion or market timing from the filing data.

Coinbase Chief People Officer sold 24,198 shares for $8.0M via 15 separate transactions on 2024-11-20 under scheduled 10b5-1 plan

Brock Lawrence J executed 15 separate sales totaling 24,198 shares for $8,028,057.59 on 2024-11-20, reducing his Coinbase holdings from 61,075 to 36,877 shares (a 39.6% reduction). This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2023-06-02, meaning the sales were scheduled in advance rather than discretionary trades. The multi-tranche execution across a price range from $305.66 to $335.00 per share reflects standard algorithmic or phased disposition under such plans. As a non-discretionary disposition, this filing does not by itself convey timing-dependent signals regarding the executive's current confidence in the stock.

Chief People Officer Brock Lawrence J sold 4,635 shares of COIN at $250.00 on 2024-11-06 for $1,158,750.00

Brock Lawrence J, Chief People Officer, sold 4,635 shares (20.0% of pre-transaction holdings) at $250.00 on 2024-11-06, reducing his stake from 23.2K to 18.5K shares. His cross-ticker track record shows 20 prior sells with an average 30-day return of -16.6%, suggesting a pattern of selling into weakness; however, at the COIN ticker specifically, his 5 prior trades on 2024-08-23 each produced negative 30-day returns ranging from -16.0% to -18.8%, with timing outcomes not yet measurable at the 90-day mark. The stock has since appreciated to $270.74 (current price), representing a -3.2% distance from the 52-week high and +62.2% over 30 days, indicating the stock has risen substantially since the transaction date. Coinbase's fundamentals show a P/E of 676.85 with revenue growth of -2.7% year-over-year, suggesting elevated valuation relative to profitability and declining top-line momentum.

Coinbase CPO Brock Lawrence J sold 15,610 shares for $3,243,393.90 on 2024-08-23 via pre-arranged 10b5-1 plan

Brock Lawrence J, Chief People Officer of Coinbase Global, Inc., executed 10 separate sales totaling 15,610 shares for $3,243,393.90 on 2024-08-23 at prices ranging from $200.83 to $211.35 (blended average $207.78), reducing his holdings by 45.7% from 34,135 to 18,525 shares. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2023-06-02, meaning the sales were scheduled and not made at his discretion. The magnitude of the reduction—nearly half of his prior stake—represents a substantial decrease in his equity exposure to Coinbase, though the scheduled nature of the plan prevents attribution of timing motivation to this specific filing date.