Bradford L Smith

Bradford L Smith sells 36.0K NFLX shares for $2.8M via scheduled 10b5-1 plan; retains 79.7K shares post-transaction.

Bradford L Smith (Director) executed two separate sales totaling 35,990 shares for $2,789,799.35 on 2026-06-17 under a pre-arranged 10b5-1 trading plan. This sale reduced his holdings by 31.1% from 115.7K shares to 79.7K shares. The transaction was scheduled, not discretionary, and occurred at an average price of $77.52 per share, marginally above the current price of $77.38. Smith's prior sales at NFLX show mixed 90-day returns (ranging from -89.2% to +22.0%), while his broader cross-ticker track record shows positive average 90-day returns of +5.8% following sales. Given that the transaction is governed by a 10b5-1 plan and derivative holdings are now fully exhausted, the sale represents execution of a predetermined schedule rather than a discretionary trading decision tied to current market conditions.

Director Smith Bradford sold 31,790 shares at blended avg $88.86 for $2.8M; 28.5% reduction in NFLX holdings.

Director Smith Bradford sold 31.8K shares in three separate transactions on 2026-01-15, reducing his holdings by 28.5% from 111,480 to 79,690 shares. The sales occurred at prices ranging from $88.27 to $89.86, generating $2.8M in proceeds. Against current price of $88.00, these transactions executed near-market levels; the stock is currently down 34.3% from its 52-week high of $133.91 and down 26.6% over 90 days. Notably, his prior sell at NFLX (2025-05-12) was well-timed at the 90-day mark with a -89.2% post-sale return, though his broader cross-ticker track record shows mixed timing on sells (37.50% well-timed rate). Netflix's fundamentals remain solid (P/E 3.57, $11.5B quarterly revenue, 15.6% annual growth), but the sharp recent price deterioration and the significant reduction in director-level holdings warrant attention to potential signals this timing may reflect.

MSFT VP Bradford Smith bought 3,842 shares at $377.46, then sold all 3,842 shares at $390.57–$438.82 within 12 days, netting $234,277.

Bradford Smith executed a buy-then-sell cycle: purchasing 3,842 shares on April 23 at $377.46, then liquidating the entire position via 2 separate sales on April 30 and May 5 at higher prices ($390.57 and $438.82 respectively). The dual-sale structure closed the position within a 12-day window with a realized gain of $234,277.36 on the cycle. His prior trades at MSFT show 3 prior measurable same-ticker sales with 90-day outcomes: 0 were well-timed (the stock rose 21.0%, 22.3%, and 22.6% post-sale), indicating a pattern of selling before subsequent gains at this ticker. The current stock price of $478.53 is 11.7% below its 52-week high, yet his April 23 purchase price of $377.46 was near the 52-week low of $354.56—a 12-week timing spread that contextualizes the acquisition within a recovery zone.

Microsoft Vice Chair Smith sells 38.5K shares for $19,967,707.13; prior MSFT sales poorly timed (0 of 5 well-timed at 90d)

Smith Bradford L, Vice Chair and President of Microsoft, executed 2 separate sales totaling 38,500 shares (38.5K shares) for $19,967,707.13 ($20.0M) on 2025-11-03 at a blended average price of $518.64, reducing holdings from 500,096 shares to 461,596 shares (-7.7% vs pre-transaction holdings). His prior 5 sales at Microsoft on 2025-05-05, 2025-05-02, and 2025-04-30 all produced positive 90-day returns (ranging from +19.4% to +31.2%), indicating he consistently sold before subsequent price appreciation; this pattern of 0 of 5 prior sells being well-timed at the 90-day mark continues his tendency to exit before rallies. The current stock price of $514.33 is -5.1% from the 52-week high of $542.07 and trading within a normal range, with modest 30-day (-0.6%) and 90-day (-2.0%) declines providing no obvious depressed valuation context for this sale.

Director Bradford Smith sold 3,919 shares of NFLX at $1,124.26 (May 12), reducing holdings by 33.0% to 7,969 shares.

Bradford Smith, a Netflix director, sold 3,919 shares at $1,124.26 on May 12, reducing his holdings by 33.0% and leaving him with 7,969 shares post-transaction. The sale occurred near the 52-week high (current price $113.84 is -1.6% from the $115.65 peak), and NFLX has posted strong fundamentals with 15.6% annual revenue growth, $2.9B net income, and a P/E of 5.23. His cross-ticker track record shows a 50.00% well-timed rate on 15 prior sells (higher = better timing), suggesting modest predictive value. The substantial reduction in position size stands out relative to his holdings, though the sale occurred in the context of elevated recent price action (+24.0% over 30 days).

Vice Chair Smith Bradford sold 81,000 MSFT shares for $35.3M; holds 471,036 shares post-sale (-14.7%).

Smith Bradford, Vice Chair and President of Microsoft, executed 3 separate sales totaling 81,000 shares for $35,302,944.54 across May 2–5, 2025, leaving him with 471,036 shares (a -14.7% reduction from prior holdings of 552,036 shares). The blended average sale price of $435.84 sits near the current price of $433.31, and notably above the 30-day momentum of +20.4%. His cross-ticker track record shows 12 prior sells with an average 90-day return of +1.6% and a 50.00% well-timed rate, indicating mixed historical timing of sales; at Microsoft specifically, his prior 2 measurable sales (Sept 2024) both resulted in positive 90-day returns (+3.7% and +3.5%), meaning the stock rose after those sales—a pattern of poorly-timed exits on that ticker. The scale of this sale ($35.3M in value) and the moderate reduction in holdings warrant observation, though the absence of a scheduled trading plan flag and the lack of a material deterioration signal (Microsoft posted $70.1B quarterly revenue with 15.7% annual growth and a 33.33 P/E) prevent a critical characterization.

VP Bradford Smith sells 40,000 MSFT shares for $16.1M; retains 532.3K shares post-transaction

Smith Bradford L, Vice Chair and President of Microsoft, executed two separate sales totaling 40,000 shares (40.0K shares) on 2024-09-09 for $16,103,553.35 ($16.1M), reducing his stake from 572.3K shares to 532.3K shares (-7.0% vs pre-transaction holdings). The blended average price of $402.59 sits 4.8% below the current price of $423.04, suggesting the insider did not capture recent upside; moreover, his cross-ticker track record across 8 prior sells shows an average 90-day return of -0.5% with a 62.50% well-timed rate, while his same-ticker history at MSFT (5 prior trades) achieved a 60% well-timed rate at the 90-day mark, indicating moderately successful but not exceptional execution timing. Given Microsoft's strong fundamentals—$61.9B quarterly revenue, $21.9B net income, 15.7% annual revenue growth, and a $3,144.5B market cap—the sale appears modest in relative terms and does not suggest material loss of confidence in the company.