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Ashish Arora

Chief Executive Officer

Director Officer 10% Owner
11 filings analyzed · 1 company · Latest 2026-02-23

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Companies

Company Buys Sells Direction
Cricut, Inc. CRCT 0 11 Net selling

Activity

February 2026
2026-02-23 Cricut, Inc. CRCT 10b5-1 Plan
low
Sell
180,000 shares
$821,664
Significance 4/10

CEO Ashish Arora sold 180,000 shares (4.5% reduction) across 3 transactions totaling $821.7K via scheduled 10b5-1 plan

CEO Ashish Arora executed 3 separate sales totaling 180,000 shares for $821,664.00 at prices ranging from $4.42 to $4.65 on February 19–23, 2026. This sale reduced his holdings from 3,978,453 shares to 3,798,453 shares, a -4.5% decrease. The transactions were conducted pursuant to a pre-arranged 10b5-1 trading plan adopted on 2025-08-20, meaning the sales were scheduled and non-discretionary. While the CEO retains substantial share ownership (3.80M shares post-transaction), the routine execution of a pre-set plan does not itself signal conviction or concern about valuation.

November 2025
2025-11-25 Cricut, Inc. CRCT 10b5-1 Plan
low
Sell
104,189 shares
$502,145
Significance 4/10

CRCT CEO Arora executes 3 scheduled sales totaling 104,189 shares for $502,144.61 via 10b5-1 plan

Ashish Arora, CEO of Cricut Inc., completed three separate sales on November 21, 24, and 25, 2025, totaling 104,189 shares for $502,144.61 at a blended average price of $4.82. These transactions were executed under a pre-arranged 10b5-1 trading plan adopted on 2025-08-20, meaning the sales were scheduled in advance rather than discretionary decisions made in real time. The sales reduced Arora's holdings from 4,490,441 shares to 4,386,252 shares, a decrease of 2.3% of his pre-transaction stake. Because the trades are governed by a 10b5-1 plan, they reflect a pre-determined execution schedule, not a signal of real-time conviction or concern about current stock valuation.

July 2025
2025-07-09 Cricut, Inc. CRCT 10b5-1 Plan
medium
Sell
173,489 shares
$1,051,488
Significance 4/10

CEO Ashish Arora sold 173,489 shares for $1,051,488.38 via 10b5-1 plan; retains 2,758,442 shares

Ashish Arora executed 3 separate sales totaling 173,489 shares for $1,051,488.38 between July 7-9, 2025, at blended average price of $6.06, reducing his holdings from 2,931,931 shares to 2,758,442 shares (-5.9%). The transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2024-08-19, meaning it was scheduled rather than discretionary. Post-transaction, the CEO retains substantial holdings of 2,758,442 shares, indicating he maintains significant stake in the company despite the liquidation. Without context on prior insider activity at CRCT, the volume and pricing pattern within the schedule cannot be independently evaluated; investors should consult the 10b5-1 plan filing for original parameters and schedule specifics.

June 2025
2025-06-18 Cricut, Inc. CRCT 10b5-1 Plan
medium
Sell
180,000 shares
$1,178,436
Significance 5/10

CEO Ashish Arora sold 180,000 shares across 3 days for $1,178,436.00 at blended avg $6.55

Ashish Arora executed 3 separate sales totaling 180,000 shares for $1,178,436.00 between June 16–18, 2025, reducing his holdings from 3,111,931 shares to 2,931,931 shares (-5.8%). The sales occurred near the current price of $6.60 and within the stock's 52-week range. Arora's cross-ticker track record shows a 72.73% well-timed rate on 20 prior sells with an average 90-day return of -3.2%, but at CRCT specifically, none of his 5 prior measurable trades have resulted in negative 90-day outcomes yet. The company is trading at a P/E of 20.62 against annual revenue growth of -6.9%, warranting investor observation of whether this CEO-level selling reflects operational or market concerns.

2025-06-04 Cricut, Inc. CRCT 10b5-1 Plan
medium
Sell
180,000 shares
$1,128,480
Significance 5/10

Cricut CEO Ashish Arora sells 180,000 shares across 3 days (June 2-4) for $1.1M at $6.27 blended price

Ashish Arora executed 3 separate sales totaling 180,000 shares for $1,128,480.00 over a 3-day window at prices ranging from $6.22 to $6.33, reducing his holdings by 5.5% from 3,291,931 to 3,111,931 shares post-transaction. The sales occurred during a period of recent positive momentum—the stock has risen 26.4% over the prior 30 days and 13.0% over 90 days—and at prices 2.3% below the current $6.42 level and 8.8% below the 52-week high of $6.94. Arora's cross-ticker track record shows 20 prior sells with a 90-day well-timed rate of 78.57%, but at CRCT specifically he has executed 5 prior trades in May, all sells, with outcomes not yet measurable. The timing and magnitude of these sales merit monitoring given the recent price momentum and the pattern of sustained selling at this ticker.

May 2025
2025-05-23 Cricut, Inc. CRCT 10b5-1 Plan
low
Sell
180,000 shares
$1,094,610
Significance 3/10

CEO Ashish Arora sells 180,000 shares of Cricut (CRCT) for $1,094,610 under 10b5-1 plan

Ashish Arora, CEO of Cricut, Inc., executed three separate sales totaling 180,000 shares for $1,094,610 across May 21-23, 2025, at prices ranging from $5.94 to $6.18 per share. This sale reduced his holdings from 3,471,931 shares to 3,291,931 shares, representing a 5.2% reduction. The transaction was executed under a pre-arranged 10b5-1 trading plan adopted on 2024-08-19, meaning the sales were scheduled and non-discretionary. With 3.29M shares retained post-transaction, the CEO maintains substantial ownership and exposure to the company.

2025-05-14 Cricut, Inc. CRCT 10b5-1 Plan
medium
Sell
180,000 shares
$1,118,520
Significance 6/10

Cricut CEO Ashish Arora sold 180,000 shares across three days (May 12-14) at blended $6.21, netting $1.1M.

Ashish Arora executed three separate sales totaling 180,000 shares for $1,118,520.00 over a three-day window at prices ranging from $6.19 to $6.23, representing a 4.4% reduction in his holdings to 3,879,329 shares post-transaction. The stock is currently trading at $6.22, within the window of his transaction prices, and stands 20.9% below its 52-week high of $7.86. His cross-ticker track record shows a 90-day well-timed rate of 100.00% across 20 prior sells, with a negative average 90-day return of -11.4%; at CRCT specifically, his prior two measurable 90-day sales outcomes were both negative (-9.5% and -9.2%), indicating a pattern of well-timed exits at this ticker. However, these sales occurred while annual revenue growth stands at -6.9%, though the company remains profitable with $23.9M net income on $162.6M quarterly revenue. The timing coincides with a 29.6% 30-day rally, which may provide context for the sale execution.

February 2025
2025-02-25 Cricut, Inc. CRCT 10b5-1 Plan
low
Sell
180,000 shares
$1,028,214
Significance 3/10

CEO Ashish Arora sells 180,000 shares ($1.0M) across 3 trades via pre-arranged 10b5-1 plan

Ashish Arora, CEO of Cricut, Inc., executed three separate sales totaling 180,000 shares for $1,028,214.00 across February 21–25, 2025, at prices ranging from $5.59 to $5.94 per share. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2024-08-19, meaning the sales were scheduled and not discretionary. Post-transaction, Arora retains 3,331,635 shares (3.33M shares), representing a 5.1% reduction from his pre-transaction holding of 3,511,635 shares (3.51M shares). The scheduled nature of this plan removes any inference about CEO conviction or market timing.

December 2024
2024-12-11 Cricut, Inc. CRCT 10b5-1 Plan
low
Sell
112,448 shares
$666,053
Significance 3/10

CEO Ashish Arora sold 112,448 shares of CRCT for $666,052.98 across 3 sales Dec 9-11 under 10b5-1 plan

Ashish Arora, Chief Executive Officer of Cricut Inc., executed 3 separate sales totaling 112,448 shares for $666,052.98 (blended average price $5.92) on December 9-11, 2024. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2024-08-19, meaning the sales were scheduled and not discretionary. The sale reduced his holdings from 3,957,038 shares to 3,844,590 shares, representing a -2.8% reduction in his pre-transaction position. As a scheduled transaction under Rule 10b5-1, no timing inference can be drawn from when these sales occurred.

August 2024
2024-08-16 Cricut, Inc. CRCT
high
Sell
129,598 shares
$767,411
Significance 6/10

CEO Arora sells 129,598 shares across 3 days (Aug 14-16) for $767,411.07; post-sale holds 2,505,840 shares

Ashish Arora, CEO of Cricut Inc., executed 3 separate sales totaling 129,598 shares for $767,411.07 between August 14-16, 2024, at a blended average price of $5.92, reducing his holdings by 4.9% to 2,505,840 shares. The timing is notable: Arora's prior trades at CRCT show 2 of 2 prior sells were well-timed at the 90-day mark, with post-sale declines of -4.2% and -5.9% respectively, and his cross-ticker track record shows a 100.00% well-timed rate on prior sells. The current stock price of $5.97 sits -41.0% below the 52-week high and down -14.1% over 90 days, consistent with the stock's recent decline. However, this transaction contains a derivative-conversion component per the FLAG, so the 2,505,840 shares post-transaction may not represent the insider's complete position. Investors should monitor whether the pattern of well-timed selling continues to hold for these August 2024 sales as 30- and 90-day windows close.

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