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CRCT Cricut, Inc. Insider Trading

Latest: Director Bought $43K of Shares · May 2026

Cricut, Inc. (CRCT)'s reported leadership includes CEO Ashish Arora. Its Form 4 history breaks down as 1 buy and 11 sells, filed by 2 distinct insiders through May 2026. Its highest-significance filing in the last 90 days: Director Makler Jason bought $43K, transaction dated May 2026.

12 filings analyzed · Latest 2026-05-13

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Buys
1
Sells
11
Insiders
2
Direction
Net selling

Cricut, Inc. leadership

CEO
Ashish Arora — Chief Executive Officer
CFO
Kimball Shill — Chief Financial Officer
General Counsel
Matt Tuttle — SVP, General Counsel & Corporate Secretary
Chair
Jason Makler — Director and Chair of the Board of Directors
High conviction

This is a high-conviction signal — the insider is a first-time or occasional buyer, historically the strongest subset. Such buys have outperformed the S&P 500 by a median ~3% over the 30 days after the trade (n ≈ 3,001, 2024-2026). Past results don't predict the future. How we measure this ↗

May 2026
2026-05-13
high
10,001 shares
$43,390
@ $4.34
Significance 6

Director Jason Makler purchases 10,001 shares across two trades as stock trades well below 52-week highs; company remains profitable but posting mixed near-term revenue pressure.

Director Jason Makler acquired over 10,000 shares through two open-market purchases in mid-May, his third and fourth open-market buys in the 36-month window. This comes while the stock is trading significantly below its 52-week high and has declined over the past quarter, positioning the purchase as a buy into a pullback rather than strength. Cricut remains profitable with a reasonable valuation multiple, though recent quarterly revenue growth has turned slightly negative year-over-year, presenting a mixed fundamental picture. Makler's prior two open-market purchases at this ticker are too recent to evaluate for subsequent stock performance, so no timing pattern can be established from his history with this company. The combination of a director adding to his position during a broad retreat in the stock price while the company is still profitable warrants observation, though the lack of measurable outcomes from his prior trades limits the evidence of consistent timing skill.

February 2026
2026-02-23 10b5-1 Plan
low
Chief Executive Officer
180,000 shares
$821,664
@ $4.56
Significance 4

CEO Ashish Arora sold 180,000 shares (4.5% reduction) across 3 transactions totaling $821.7K via scheduled 10b5-1 plan

CEO Ashish Arora executed 3 separate sales totaling 180,000 shares for $821,664.00 at prices ranging from $4.42 to $4.65 on February 19–23, 2026. This sale reduced his holdings from 3,978,453 shares to 3,798,453 shares, a -4.5% decrease. The transactions were conducted pursuant to a pre-arranged 10b5-1 trading plan adopted on 2025-08-20, meaning the sales were scheduled and non-discretionary. While the CEO retains substantial share ownership (3.80M shares post-transaction), the routine execution of a pre-set plan does not itself signal conviction or concern about valuation.

November 2025
2025-11-25 10b5-1 Plan
low
Chief Executive Officer
104,189 shares
$502,145
@ $4.82
Significance 4

CRCT CEO Arora executes 3 scheduled sales totaling 104,189 shares for $502,144.61 via 10b5-1 plan

Ashish Arora, CEO of Cricut Inc., completed three separate sales on November 21, 24, and 25, 2025, totaling 104,189 shares for $502,144.61 at a blended average price of $4.82. These transactions were executed under a pre-arranged 10b5-1 trading plan adopted on 2025-08-20, meaning the sales were scheduled in advance rather than discretionary decisions made in real time. The sales reduced Arora's holdings from 4,490,441 shares to 4,386,252 shares, a decrease of 2.3% of his pre-transaction stake. Because the trades are governed by a 10b5-1 plan, they reflect a pre-determined execution schedule, not a signal of real-time conviction or concern about current stock valuation.

July 2025
2025-07-09 10b5-1 Plan
medium
Chief Executive Officer
173,489 shares
$1,051,488
@ $6.06
Significance 4

CEO Ashish Arora sold 173,489 shares for $1,051,488.38 via 10b5-1 plan; retains 2,758,442 shares

Ashish Arora executed 3 separate sales totaling 173,489 shares for $1,051,488.38 between July 7-9, 2025, at blended average price of $6.06, reducing his holdings from 2,931,931 shares to 2,758,442 shares (-5.9%). The transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2024-08-19, meaning it was scheduled rather than discretionary. Post-transaction, the CEO retains substantial holdings of 2,758,442 shares, indicating he maintains significant stake in the company despite the liquidation. Without context on prior insider activity at CRCT, the volume and pricing pattern within the schedule cannot be independently evaluated; investors should consult the 10b5-1 plan filing for original parameters and schedule specifics.

June 2025
2025-06-18 10b5-1 Plan
medium
Chief Executive Officer
180,000 shares
$1,178,436
@ $6.55
Significance 5

CEO Ashish Arora sold 180,000 shares across 3 days for $1,178,436.00 at blended avg $6.55

Ashish Arora executed 3 separate sales totaling 180,000 shares for $1,178,436.00 between June 16–18, 2025, reducing his holdings from 3,111,931 shares to 2,931,931 shares (-5.8%). The sales occurred near the current price of $6.60 and within the stock's 52-week range. Arora's cross-ticker track record shows a 72.73% well-timed rate on 20 prior sells with an average 90-day return of -3.2%, but at CRCT specifically, none of his 5 prior measurable trades have resulted in negative 90-day outcomes yet. The company is trading at a P/E of 20.62 against annual revenue growth of -6.9%, warranting investor observation of whether this CEO-level selling reflects operational or market concerns.

2025-06-04 10b5-1 Plan
medium
Chief Executive Officer
180,000 shares
$1,128,480
@ $6.27
Significance 5

Cricut CEO Ashish Arora sells 180,000 shares across 3 days (June 2-4) for $1.1M at $6.27 blended price

Ashish Arora executed 3 separate sales totaling 180,000 shares for $1,128,480.00 over a 3-day window at prices ranging from $6.22 to $6.33, reducing his holdings by 5.5% from 3,291,931 to 3,111,931 shares post-transaction. The sales occurred during a period of recent positive momentum—the stock has risen 26.4% over the prior 30 days and 13.0% over 90 days—and at prices 2.3% below the current $6.42 level and 8.8% below the 52-week high of $6.94. Arora's cross-ticker track record shows 20 prior sells with a 90-day well-timed rate of 78.57%, but at CRCT specifically he has executed 5 prior trades in May, all sells, with outcomes not yet measurable. The timing and magnitude of these sales merit monitoring given the recent price momentum and the pattern of sustained selling at this ticker.

May 2025
2025-05-23 10b5-1 Plan
low
Chief Executive Officer
180,000 shares
$1,094,610
@ $6.08
Significance 3

CEO Ashish Arora sells 180,000 shares of Cricut (CRCT) for $1,094,610 under 10b5-1 plan

Ashish Arora, CEO of Cricut, Inc., executed three separate sales totaling 180,000 shares for $1,094,610 across May 21-23, 2025, at prices ranging from $5.94 to $6.18 per share. This sale reduced his holdings from 3,471,931 shares to 3,291,931 shares, representing a 5.2% reduction. The transaction was executed under a pre-arranged 10b5-1 trading plan adopted on 2024-08-19, meaning the sales were scheduled and non-discretionary. With 3.29M shares retained post-transaction, the CEO maintains substantial ownership and exposure to the company.

2025-05-14 10b5-1 Plan
medium
Chief Executive Officer
180,000 shares
$1,118,520
@ $6.21
Significance 6

Cricut CEO Ashish Arora sold 180,000 shares across three days (May 12-14) at blended $6.21, netting $1.1M.

Ashish Arora executed three separate sales totaling 180,000 shares for $1,118,520.00 over a three-day window at prices ranging from $6.19 to $6.23, representing a 4.4% reduction in his holdings to 3,879,329 shares post-transaction. The stock is currently trading at $6.22, within the window of his transaction prices, and stands 20.9% below its 52-week high of $7.86. His cross-ticker track record shows a 90-day well-timed rate of 100.00% across 20 prior sells, with a negative average 90-day return of -11.4%; at CRCT specifically, his prior two measurable 90-day sales outcomes were both negative (-9.5% and -9.2%), indicating a pattern of well-timed exits at this ticker. However, these sales occurred while annual revenue growth stands at -6.9%, though the company remains profitable with $23.9M net income on $162.6M quarterly revenue. The timing coincides with a 29.6% 30-day rally, which may provide context for the sale execution.

February 2025
2025-02-25 10b5-1 Plan
low
Chief Executive Officer
180,000 shares
$1,028,214
@ $5.71
Significance 3

CEO Ashish Arora sells 180,000 shares ($1.0M) across 3 trades via pre-arranged 10b5-1 plan

Ashish Arora, CEO of Cricut, Inc., executed three separate sales totaling 180,000 shares for $1,028,214.00 across February 21–25, 2025, at prices ranging from $5.59 to $5.94 per share. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2024-08-19, meaning the sales were scheduled and not discretionary. Post-transaction, Arora retains 3,331,635 shares (3.33M shares), representing a 5.1% reduction from his pre-transaction holding of 3,511,635 shares (3.51M shares). The scheduled nature of this plan removes any inference about CEO conviction or market timing.

December 2024
2024-12-11 10b5-1 Plan
low
Chief Executive Officer
112,448 shares
$666,053
@ $5.92
Significance 3

CEO Ashish Arora sold 112,448 shares of CRCT for $666,052.98 across 3 sales Dec 9-11 under 10b5-1 plan

Ashish Arora, Chief Executive Officer of Cricut Inc., executed 3 separate sales totaling 112,448 shares for $666,052.98 (blended average price $5.92) on December 9-11, 2024. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2024-08-19, meaning the sales were scheduled and not discretionary. The sale reduced his holdings from 3,957,038 shares to 3,844,590 shares, representing a -2.8% reduction in his pre-transaction position. As a scheduled transaction under Rule 10b5-1, no timing inference can be drawn from when these sales occurred.

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