UAA Under Armour, Inc. Insider Trading

10% Owner V Prem Et Al Watsa buys 1,178,344 UA shares across 3 trades at blended $4.98, totaling $5.9M, lifting stake to 44.18M shares.

V Prem Et Al Watsa, a 10% owner of Under Armour, Inc., purchased 1,178,344 shares across three consecutive trading days at prices between $4.97 and $5.00, bringing his total post-transaction holdings to 44,179,216 shares — a notable accumulation at a stock currently trading -37.3% from its 52-week high and down -28.8% over the past 90 days. The purchase comes against a challenging fundamental backdrop: UA's annual revenue declined -9.4% and the company reported negative net income in the latest quarter. Despite these headwinds, Watsa's cross-ticker track record shows a 90d win rate of 80.00% across 20 prior open-market buys, though his 5 prior trades specifically at UA produced mixed 90-day results, with only 2 of 5 considered well-timed at the 90-day mark. The scale of this $5.9M commitment from a concentrated 10% owner who continues to add at depressed prices is a signal investors should monitor closely, particularly given the stock's sharp recent decline.

Prem Watsa (10% owner) purchases 2,641,105 shares at blended avg $6.23 across 4 transactions totaling $16,445,713.84 at Under Armour (UA), raising holdings to 43.00M shares.

Prem Watsa, a 10% shareholder, executed 4 separate purchases totaling 2,641,105 shares for $16,445,713.84 on January 27-28, 2026, at prices ranging from $6.20 to $6.30—all above the current market price of $5.93. This represents a 6.5% increase to his existing position, now totaling 43.00M shares. The transaction occurred as Under Armour reported recent quarterly revenue of $1,333,380,000.00 but remains unprofitable with a net loss of $-18,814,000.00 and annual revenue declining 9.4% year-over-year. The timing follows Watsa's recent prior buys at UA on January 16, 20, and 21, 2026, suggesting sustained accumulation activity. Notably, the transaction prices ($6.20–$6.30) exceed the current quote by $0.27–$0.37 per share, and the stock has declined 23.9% from its 52-week high of $7.79, placing this purchase in the context of significant recent price deterioration despite the 20.3% rebound over the prior 30 days.

WATSA V PREM (10% Owner) buys 2,335,350 shares at blended avg $6.17 across 4 transactions (Jan 22-26), increasing stake to 42.22M shares.

WATSA V PREM executed 4 separate purchases totaling 2,335,350 shares for $14,420,222.43 between January 22-26, 2026, at prices ranging from $6.15 to $6.30. This represents a net increase of 5.9% in holdings while the stock trades at $6.32, slightly above the blended purchase price of $6.17. The acquisition occurs against a backdrop of company fundamentals showing a -9.4% annual revenue decline and negative net income of $-18,814,000.00 for the most recent full fiscal year. Across his cross-ticker track record, this insider's prior 15 buys averaged a 30-day return of +37.5%, suggesting a historical pattern of purchasing at opportune moments, though this same-ticker context remains to be established.

10% owner Watsa buys 8.61M UA shares for $49.7M across 3 transactions at $5.60–$5.89; holdings nearly double to 18.06M shares.

WATSA V PREM ET AL, a 10% owner of Under Armour, executed 3 separate purchases totaling 8,607,267 shares for $49,684,525.75 (blended average $5.77) over four calendar days in January 2026, increasing holdings by 91.0% from 9,457,355 to 18,064,622 shares. This represents a significant concentration of capital into a single position at a stock trading -21.8% from its 52-week high of $7.79. The timing coincides with a sharp recent rebound: the 30-day change is +39.0%, and the stock has risen +30.1% over 90 days, meaning these purchases occurred during and after material upward momentum. Notably, Under Armour reported -9.4% annual revenue decline and full-year unprofitability ($-18,814,000.00 net income in the latest quarter), yet a major shareholder chose to nearly double exposure in the span of four days—a transaction pattern that merits close examination of the strategic or market context underlying such rapid accumulation.

Watsa acquires 13,182,469 shares at $5.14 and $4.95 on 2025-12-30 for $67,443,913.17 at unprofitable UA

Prem Watsa, a 10% owner, executed 2 separate purchases totaling 13,182,469 shares for $67,443,913.17 at blended average price of $5.12 on 2025-12-30, expanding his stake from -3,725,114 shares to 9,457,355 shares post-transaction. The acquisition occurs against a backdrop of operational stress: Under Armour reported quarterly revenue of $1,333,380,000.00, net loss of $-18,814,000.00, annual revenue decline of -9.4%, and full-year unprofitability. The stock trades at $5.07 currently, down -34.9% from its 52-week high of $7.79, though up +14.4% over the past 30 days. Watsa's prior trades at UA (5 buys in late December 2025) remain unmeasurable at the 90-day interval; his cross-ticker track record shows 10 prior buys with no timing metrics provided. This large-scale accumulation during a period of negative earnings and depressed valuation—while the company navigates revenue contraction—warrants investor attention to his intent and the company's operational trajectory.

10% owner Watsa purchased 15,681,964 shares across 10 transactions for $70,963,522.72 (blended avg $4.53) on UA 2025-12-22 to 2025-12-29.

Prem Watsa, a 10% owner of Under Armour, executed 10 separate purchases totaling 15,681,964 shares for $70,963,522.72 between 2025-12-22 and 2025-12-29, at prices ranging from $4.36 to $4.73 and a blended average of $4.53. This substantial acquisition increased his post-transaction holdings to 7,779,364 shares from a pre-transaction position of -7,902,600 shares. The stock is currently trading at $4.54, near the blended purchase price, down 41.7% from its 52-week high of $7.79. Under Armour reported negative net income of $-18,814,000.00 for the latest quarter, annual revenue declined 9.4% year-over-year, and the company remains unprofitable on a full-year basis. The large volume and dollar magnitude of purchases by a significant shareholder during a period of operational underperformance and depressed stock valuation warrant attention to the underlying motivations and expectations of this major stakeholder.

Director Robert John Sweeney buys 100,000 shares of UA at $4.88; cluster of 3 other insider buys within 14 days as stock sits -50.2% from 52-week high.

Robert John Sweeney (Director) purchased 100,000 shares at $4.88, expanding his holdings by 296.8% to 133,695 shares total. The transaction forms part of a broader pattern: 3 other insiders also bought within the past 14 days, suggesting coordinated or similarly-motivated accumulation. The stock trades at $4.95 (current price), down -26.8% over 30 days and -50.2% from its 52-week high of $9.94, creating a context of significant recent weakness. Against this backdrop, the company's fundamentals show stress: latest-quarter revenue of $1.1B masked by net losses of $-2.6M, and annual revenue decline of -9.4% with full-year unprofitability. The clustering of director-level purchases during a sharp drawdown warrants examination of whether these represent materialized convictions or are algorithmically timed.

Director El-Erian buys 100,000 UA shares at $5.20; holdings increase to 111,650; 2 other insiders bought within 14 days

El-Erian Mohamed (Director) purchased 100,000 shares of Under Armour at $5.20 on 2025-08-18, expanding his position from 11,650 shares to 111,650 shares, representing a 858.4% increase in holdings. This purchase occurs as the stock trades at $5.00, down 49.7% from its 52-week high of $9.94 and off 22.6% over the past 30 days. The transaction joins a cluster of 2 other insider purchases within the past 14 days, indicating coordinated buying activity at depressed price levels. The company's fundamentals remain challenged: most recent quarterly revenue was $1.1B against a net loss of $2.6M, annual revenue declined 9.4%, and the company was unprofitable over its full prior fiscal year, making this large equity accumulation during a period of operational pressure and stock weakness a noteworthy signal.

Chief Accounting Officer Eric J Aumen buys 2,045 shares of Under Armour at $4.89 as stock trades at 52-week low and company unprofitable.

Eric J Aumen, Chief Accounting Officer, purchased 2,045 shares at $4.89 on 2025-08-13, increasing his holdings to 91,795 shares. The transaction occurred in a challenging context: the company is unprofitable with a net loss of $2,612,000.00 over the most recent full fiscal year, revenue declined -9.4% annually, and the stock is trading at $4.76 current price, approximately -52.1% from its 52-week high and -25.5% over the past 30 days. This purchase by a senior financial officer during a period of deteriorating fundamentals and depressed valuation presents a data point for investors to monitor alongside the company's operational trajectory.

Director Fitzpatrick purchases 100,000 UA shares at $4.93 amid -9.4% annual revenue decline and unprofitability

Fitzpatrick Dawn N. purchased 100,000 shares at $4.93, increasing her holdings by 296.8% to 133,695 shares total. The transaction occurs as Under Armour's latest quarterly revenue is $1,134,068,000 and the company is unprofitable with a full-year net income of $-2,612,000, following a -9.4% annual revenue decline. Stock price has declined 52.1% from its 52-week high of $9.94 and is down 25.5% over the past 30 days, trading at $4.76 currently. This substantial personal commitment in absolute dollars ($493,000) by a director at a company facing revenue contraction and negative earnings adds a material data point to investor assessment, though the acquisition price's relationship to longer-term valuation and company operational recovery remains unresolved.