LEVI LEVI STRAUSS & CO Insider Trading

10% Owner Haas sells 202,135 shares of LEVI at $24.02 ($4.9M); scheduled 10b5-1 plan, retains derivative holdings

Robert D. Haas, a 10% owner, sold 202,135 shares at $24.02 on 2026-06-12 pursuant to a pre-arranged 10b5-1 trading plan, generating $4,855,606.12. While his non-derivative holdings post-transaction are 0 shares, the insider retains substantial derivative holdings across four ownership vehicles. His prior trades at LEVI show mixed timing outcomes, with 30-day and 90-day returns ranging from +1.0% to +14.7% across five prior sales. The current price of $24.02 is -3.2% from the 52-week high of $24.82, and the stock has appreciated +14.5% over 30 days and +28.7% over 90 days—periods during which Haas executed multiple sales at LEVI. As a scheduled transaction under a 10b5-1 plan, this sale reflects a predetermined schedule rather than discretionary timing.

Peter E. Haas Jr. Family Fund sells 145,662 LEVI shares at $24.01; stock up 35.3% in 90 days via 10b5-1 plan

Peter E. Haas Jr. Family Fund executed a scheduled sale of 145,662 shares at $24.01 on 2026-06-11 under a pre-arranged 10b5-1 trading plan adopted on 2026-04-13, reducing non-derivative holdings to zero while retaining Class B Common Stock derivative holdings of 23,628,400 shares. The sale occurred after the stock appreciated 35.3% over 90 days and 12.4% over 30 days, yet the insider's cross-ticker historical pattern shows an average 90-day return of -16.0% following prior sales across multiple stocks. At LEVI specifically, the insider's four prior sales have produced mixed outcomes: the most recent 2025-10-01 sale saw the stock decline -12.8% in 90 days, while earlier 2024 sales yielded similar negative 90-day returns ranging from -14.4% to -18.5%, despite modest 30-day gains. The timing-independent nature of the 10b5-1 plan removes any discretionary signal from this transaction, making it a mechanical execution rather than a conviction-driven decision.

10% owner Haas Robert D. sells 492,033 shares at blended avg $24.10 for $11,860,121.36 via scheduled 10b5-1 plan

Robert D. Haas executed two separate sales totaling 492,033 shares for $11,860,121.36 on June 10–11, 2026, pursuant to a pre-arranged 10b5-1 trading plan. The non-derivative holding was reduced to zero; however, Haas retains substantial Class B Common Stock through multiple ownership vehicles and trusts totaling 60,845,782 shares. The sales occurred when stock was trading near recent highs (within 2.3% of the 52-week high of $24.82), against a backdrop of solid near-term momentum (+12.4% over 30 days, +35.3% over 90 days). Haas's prior five trades at Levi Strauss have shown mixed post-sale returns, ranging from +1.0% to +14.7% at 90-day horizons, with no clear pattern of foresight; the scheduled nature of these transactions via 10b5-1 plan means they were not discretionary market calls. The company trades at a notably compressed P/E of 1.47 against $1.7B quarterly revenue and $175.8M net income, which may reflect valuation headwinds despite recent price appreciation.

Haas sells 198,283 shares for $4,505,436.67 via scheduled 10b5-1 plan; retains derivative holdings of 61,829,848 shares across multiple entities.

Haas Robert D., a 10% owner, sold 198.3K shares across two transactions on 2026-05-26 and 2026-05-27 at a blended average price of $22.72, generating $4.5M in proceeds as part of a pre-arranged 10b5-1 trading plan. The non-derivative holdings post-transaction stand at zero shares; however, the insider retains substantial derivative holdings totaling 61,829,848 shares held through five separate ownership vehicles, including Class B Common Stock as trustee (25,735,728 shares × 2), Class B held by spouse as trustee (10,080,330 shares), and Class B held directly by spouse (278,062 shares). The current stock price of $23.86 is 3.9% below the 52-week high of $24.82, and the 30-day and 90-day price changes are both +7.7%. This scheduled divestiture of non-derivative shares does not represent a reduction of the insider's overall economic position given the magnitude of derivative holdings retained.

10% owner Haas Robert D. sells entire 207,549-share stake for $4,567,913.58 via scheduled 10b5-1 plan

Haas Robert D. executed two separate sales totaling 207,549 shares for $4,567,913.58 on 2026-05-21 and 2026-05-22 at a blended average price of $22.01, eliminating his entire pre-transaction holding. This transaction was executed under a pre-arranged 10b5-1 trading plan, meaning the sales were scheduled and not discretionary. The company's current valuation shows a P/E of 1.38 and market cap of $853,584,536.10, with latest quarterly revenue of $1,742,500,000.00 and net income of $175,800,000.00, though annual revenue growth has declined by -1.2% year-over-year. The stock currently trades at $22.70, within -8.5% of its 52-week high of $24.82.

10% Owner Haas Robert D. sells entire 100,000 shares of LEVI at $21.13; now holds zero shares

Robert D. Haas (10% Owner) executed a complete liquidation of his LEVI position, selling 100,000 shares for $2,112,820.00 under a pre-arranged 10b5-1 trading plan. This transaction eliminates his entire stake in the company, reducing holdings from 100,000 shares to 0 shares—a full exit by a major shareholder. The sale occurred at $21.13 per share against a current price of $20.78 and a 52-week high of $24.82; the stock is currently -16.3% from that 52-week high and has declined -9.3% over 30 days. Since this is a scheduled 10b5-1 trade rather than a discretionary transaction, timing reflects a pre-set plan, not a response to market conditions. The complete divestiture of a 10% owner's entire position warrants investor attention given the scale and finality of the action.

EVP Chief Product Officer Karyn Hillman sells roughly 30% of holdings for $892K as stock rallies

Karyn Hillman, the company's EVP and Chief Product Officer, disposed of approximately 30% of her shareholdings in a single transaction as Levi Strauss stock has gained meaningfully over the past quarter. The company itself remains solidly profitable and is trading modestly below its 52-week high, which suggests no obvious fundamental distress. However, this is notably Hillman's first recorded open-market transaction in the past three years, making it a departure from prior inactivity. A significant reduction in personal stake by a top product executive—particularly in the wake of strong near-term price momentum—could indicate a desire to diversify personal holdings or rebalance her concentrated position, though the data does not provide explicit motivation. For investors, the sale itself is neither bullish nor bearish, but worth tracking whether it foreshadows broader executive concerns or is simply a one-time personal financial decision.

Peter E. Haas Jr. Family Fund sells 150,000 shares of LEVI at $24.19 under pre-arranged 10b5-1 plan

Peter E. Haas Jr. Family Fund, a 10% owner of Levi Strauss, sold 150,000 shares for $3,627,825.00 ($3.6M) on 2025-10-01 under a pre-arranged 10b5-1 trading plan adopted on 2025-04-14. This is a scheduled, non-discretionary transaction and should not be interpreted as a discretionary strategic choice or signal of insider conviction. The derivative holdings FLAG indicates the insider maintains additional derivative securities in Table II of Form 4 that are not yet populated in this database, so the zero shares post-transaction in Table I do not represent a complete position exit. The sale represents a reduction in the specific common stock batch being liquidated under the plan's mechanical schedule.