Early Access — free while we kick the tires
EdgarHawk

LUV SOUTHWEST AIRLINES CO Insider Trading

19 filings analyzed · Latest 2025-08-07
Insider buys
18
Insider sells
1
Unique insiders
11
Direction
Net buying

Historically, high-priority insider buys have outperformed the S&P 500 by a median ~2% over the 30 days after filing — the edge is concentrated in that first month (n ≈ 5,751, 2021-2026). Past results don't predict the future. How we measure this ↗

August 2025
2025-08-07
high
3,345 shares
$100,447
@ $30.03
Significance 7/10

Director Gregg Saretsky purchased 3,345 shares of LUV for $100,447.35 at $30.03 avg, raising holdings to 23,644 shares (+16.5%).

Director Saretsky executed 2 separate purchases totaling 3,345 shares for $100,447.35 at a blended average price of $30.03 on 2025-08-06. The transaction represents a substantial 16.5% increase in his shareholdings, from 20,299 to 23,644 shares, and his prior buy at LUV on 2025-04-30 delivered a 90-day return of +13.9%, demonstrating a pattern of well-timed purchases at this ticker. The current stock price of $29.56 is 21.6% below the 52-week high of $37.70 and down 13.0% over 30 days, positioning this purchase during a period of recent weakness relative to the year's range. His cross-ticker track record shows 1 prior buy with a 100% win rate at the 90-day mark (avg 90d return +13.9%), suggesting a consistent ability to recognize favorable entry points, though the high valuation multiple (P/E 39.41) alongside modest net income of $213.0M on $7.2B revenue warrants attention.

2025-08-07
medium
1,500 shares
$45,008
@ $30.01
Significance 6/10

Director Sarah Feinberg buys 1,500 shares at blended $30.01 average; stock down 21.6% from 52-week high and 13.0% in 30 days.

Sarah Feinberg, a director of Southwest Airlines, executed 2 separate purchases totaling 1,500 shares for $45,007.70, increasing her holdings by 11.8% to 14,229 shares. The purchases occurred at a blended average price of $30.01, while the stock currently trades at $29.56, down 13.0% over the past 30 days and 21.6% from its 52-week high of $37.70. Notably, Feinberg's sole prior open-market trade at Southwest Airlines on 2025-03-14 demonstrated a 90-day return of +3.5%, indicating that her previous purchase at this ticker subsequently appreciated. The company maintains a P/E of 39.41 on quarterly net income of $213,000,000 and annual revenue growth of +5.3%, providing context for the valuation environment in which this buy occurred.

May 2025
2025-05-01
high
3,670 shares
$100,169
@ $27.29
Significance 7/10

Director Saretsky buys 3.7K LUV shares at $27.29; cluster pattern with 2 other insiders in 14 days

SARETSKY GREGG A, a Director at Southwest Airlines, purchased 3,670 shares at $27.29 on 2025-04-30, increasing his total holdings from 11,211 to 14,881 shares—a +32.7% increase in personal stake. The transaction occurred amid a challenging technical backdrop: the stock is -9.5% over the past 30 days and -18.0% from its 52-week high of $34.84, while fundamentals show net income of -$149.0M despite revenue of $6.4B. The filing discloses a cluster pattern: 2 other insiders also purchased shares within the past 14 days, suggesting coordinated board-level or management recognition of value at depressed price levels. This cluster activity, combined with a director materially increasing exposure by one-third, merits tracking against near-term operational and financial developments.

April 2025
2025-04-30
high
10,000 shares
$268,877
@ $26.89
Significance 6/10

Director Breber Pierre R purchased 10,000 shares of LUV at blended avg $26.89; 19 transactions totaling $268.9K, expanding stake to 44.0K shares (+29.4%)

Breber Pierre R executed 19 separate open-market purchases on 2025-04-29 totaling 10,000 shares for $268,876.97 at prices ranging from $26.74 to $27.00, raising his holdings from 34,000 to 44,000 shares. The stock is currently trading at $27.96, down -19.8% from its 52-week high and -16.7% over the past 30 days. A cluster of 2 other insiders also bought within the past 14 days, forming a coordinated buying pattern. His cross-ticker track record shows 1 prior sell with a well-timed rate of 100.00%, indicating his past open-market sales preceded subsequent declines. Southwest's recent fundamentals show a net loss of $149.0M in the latest quarter, though annual revenue grew +5.3%. The multi-transaction structure and scale of this purchase—representing a 29.4% increase in his holdings—warrants investor attention against the backdrop of the stock's downward price momentum and the broader cluster activity.

2025-04-29
high
7,500 shares
$198,900
@ $26.52
Significance 6/10

Director David P Hess bought 7,500 shares of LUV at $26.52; holdings rise to 23,156 shares (+47.9%)

Director David P Hess purchased 7,500 shares at $26.52 on 2025-04-28, increasing his position by 47.9% to 23,156 shares. The purchase occurred in a context of material headwinds: Southwest Airlines posted a net loss of $-149,000,000.00 in the latest quarter, and the stock has declined 18.8% over the past 30 days and 21.8% from its 52-week high of $34.84, now trading at $27.26. The transaction represents a meaningful insider accumulation at a depressed price relative to recent trading range, suggesting the director sees value despite near-term operational challenges. Investors should monitor whether this commitment reflects confidence in recovery or represents opportunistic accumulation amid operational uncertainty.

March 2025
2025-03-14
high
3,258 shares
$99,955
@ $30.68
Significance 6/10

Director Reynolds buys 3,258 shares of LUV at $30.68; cluster of 3 other insider buys in 14 days

Reynolds Christopher P. purchased 3,258 shares at $30.68, increasing his holdings by 20.8% from 15,656 to 18,914 shares. The transaction occurs in a cluster context: 3 other insiders also bought within the past 14 days, suggesting coordinated or sentiment-driven activity across the insider group. The stock currently trades at $31.73, 8.9% below its 52-week high of $34.84, with mixed recent momentum (up 6.2% over 30 days but down 3.9% over 90 days). Southwest Airlines fundamentals show $6.9B quarterly revenue and 5.3% annual growth, though the P/E of 40.68 reflects elevated valuation relative to recent earnings of $67.0M.

2025-03-14
high
500 shares
$15,740
@ $31.48
Significance 6/10

Director Feinberg buys 500 LUV shares at $31.48; cluster of 3 other insiders also bought in past 14 days.

Director Sarah Feinberg purchased 500 shares of Southwest Airlines at $31.48 on 2025-03-14, increasing her holdings from 6,811 to 7,311 shares. This transaction occurs within a broader pattern: 3 other insiders also bought within the past 14 days, indicating coordinated insider accumulation at the same company. Southwest's stock is currently trading at $31.73, modestly above the transaction price, and has recovered 6.2% over the past 30 days after a 3.9% decline over 90 days. The company reports a quarterly revenue of $6.9B with annual growth of 5.3%, though a P/E of 40.68 reflects elevated market valuation relative to reported earnings of $67.0M. The cluster buy pattern warrants investor attention as a potential signal of insider confidence, though the timing context—current price proximity to transaction price and recent recovery—provides relevant backdrop for evaluation.

2025-03-14
medium
3,268 shares
$99,935
@ $30.58
Significance 6/10

Director Patricia A Watson bought 3,268 shares of LUV at $30.58; 3 other insiders also bought within 14 days.

Patricia A Watson, a director of Southwest Airlines, purchased 3,268 shares at $30.58 on 2025-03-13, increasing her holding by 41.0% from 7,975 to 11,243 shares. This buy occurs within a cluster pattern: 3 other insiders also made purchases within the past 14 days. The transaction occurred at a price $1.15 below the current market price of $31.73, and the stock is trading -8.9% from its 52-week high of $34.84, suggesting the purchase was made near the lower end of recent trading activity. Southwest Airlines trades at a P/E of 40.68 with quarterly revenue of $6.9B and net income of $67.0M, indicating the company operates in the context of a moderately elevated valuation multiple.

2025-03-14
medium
5,000 shares
$150,150
@ $30.03
Significance 6/10

Director Cush C. David buys 5,000 LUV shares at $30.03; 3 other insiders buying within 14 days signals unified accumulation pattern.

Cush C. David purchased 5,000 shares at $30.03 on 2025-03-12, increasing his holdings by +35.7% from 14,011 to 19,011 shares totaling $150,150.00 in value. The transaction occurs at a price -8.9% from the 52-week high of $34.84, placing the buy near the lower end of recent trading range. Most notably, this purchase is part of a cluster pattern with 3 other insiders also buying within the past 14 days—a rare alignment suggesting coordinated or concurrent decision-making among company leadership. With Southwest Airlines trading at a P/E of 40.68 and annual revenue growth of +5.3%, the broader context shows mixed valuation signals; the cluster buy pattern is the most distinctive data point warranting investor attention.

2025-03-10
low
118 shares
$3,691
@ $31.28
Significance 3/10

Director Lisa M Atherton buys 118 shares of LUV at $31.28 (initial stake); stock down 19.1% from 52-week high.

Director Atherton purchased 118 shares at $31.28 on 2025-01-30, establishing an initial position in Southwest Airlines. This is a modest acquisition of $3,691.04 with no prior holdings. The purchase occurred when LUV was trading 19.1% below its 52-week high and has declined 9.1% over the past 30 days and 15.7% over 90 days, placing the entry point in a recent downturn. At a P/E of 36.13, the stock trades at an elevated valuation multiple relative to historical norms, and quarterly net income of $67.0M on revenue of $6.9B reflects constrained profitability in the airline sector. The small transaction size and de novo nature of the holding provide limited visibility into conviction level.

Insiders here also file at

More Transportation by Air companies

Get alerts for LUV

Add LUV to your watchlist and we'll email you when an insider files a Form 4 — with our AI's significance score and a plain-English read of what it means.

Sign up — free during early access