LIFE Ethos Technologies Inc. Insider Trading

10% owner GV 2019 GP LLC liquidates entire 94,087-share position in LIFE, totaling $1,831,693.47 at blended avg $19.47

GV 2019 GP, LLC (a 10% owner) executed 3 separate sales totaling 94,087 shares for $1,831,693.47, reducing holdings from 94.1K shares to zero. The blended average price of $19.47 is above the current price of $18.65, but notably, the insider's prior 3 trades at LIFE all showed negative 30-day returns (-32.9%, -35.7%, -32.2%), suggesting a consistent pattern of selling ahead of near-term declines. The company trades at a P/E of 4.33 despite negative net income of $-166,391,000.00, indicating significant operational distress despite 52% annual revenue growth. The complete liquidation by a major stakeholder signals either strategic exit or forced rebalancing, and the LIFE-specific sell history shows no demonstrated ability to time exits favorably at the 90-day mark.

GV 2019 GP, LLC sells entire 147,552-share stake in LIFE for $3.5M at $23.45 avg, now holds 0 shares

GV 2019 GP, LLC, a 10% owner, executed 3 separate sales totaling 147,552 shares for $3,459,808.76, liquidating its entire position to zero shares. The sales occurred on 2026-05-14 and 2026-05-15 at prices ranging from $23.01 to $24.27, achieving a blended average price of $23.45—notably above the current price of $20.72. Ethos Technologies carries significant operational strain: net income of $-166,391,000.00 against revenue of $193,099,000.00, meaning the company is burning substantial cash despite 52.0% annual revenue growth. The complete exit by a 10% stakeholder during a period of heavy losses warrants investor attention, particularly given the asymmetry between the company's growth trajectory and its profitability crisis.

Director Roelof Botha purchases 260,525 shares of LIFE at $19.00 on 2026-01-29; cluster pattern with 2 other insiders buying within 14 days.

Director Roelof Botha acquired 260,525 shares at $19.00 for a total value of $4,949,975.00 on 2026-01-29, just 3 trading days after Ethos Technologies Inc. (LIFE) listed. This purchase reflects participation in a cluster pattern, with 2 other insiders also buying within the past 14 days, suggesting coordinated insider accumulation early in the company's public trading history. The stock currently trades at $13.90 as of 2026-02-02, representing a decline from the transaction price. The filing reflects a conversion of derivative securities into common shares (Form 4 Table II), not a position exit; investors should examine the fuller derivative holdings context to assess the director's total economic exposure.

CTO Vipul Sharma sold 200,000 shares (27.4% reduction) at $17.86 on day 2 post-IPO; stock now trades at $15.05

Vipul Sharma, Chief Technology Officer, executed a 200,000 share sale for $3,572,000.00 on 2026-01-30, reducing his holdings from 729,217 shares to 529,217 shares (27.4% of pre-transaction holdings sold). The sale occurred at $17.86 per share, yet the stock is currently trading at $15.05 — indicating the CTO sold above the current market price. With Ethos Technologies Inc. having completed its listing only 2 trading days prior, this early insider sale of a substantial position warrants investor attention regarding post-IPO stability and management confidence in the offering price. The magnitude of the stake reduction and the timing within 48 hours of market debut are material data points for prospective shareholders to evaluate.

Chief Revenue Officer Lantz sold 162,677 shares of LIFE at $17.86 (39.1% reduction), while current price sits at $15.05 post-IPO.

Lantz Erin N, Chief Revenue Officer, executed a substantial sale of 162,677 shares at $17.86 on 2026-01-30, reducing her holdings from 416,581 to 253,904 shares (a 39.1% reduction in her pre-transaction position). The sale occurred just 2 trading days after listing, with the stock currently trading at $15.05, indicating the sale price of $17.86 was at or above the opening range. The magnitude of this reduction—nearly 40% of her equity stake disposed of immediately post-IPO—is material for a chief revenue officer during the earliest stage of public trading. Since 52-week and longer-term price context are not yet meaningful for a newly listed company, the primary signal here is the proportion of holdings divested by a senior executive at the outset of public trading, which is notable but cannot be contextualized against typical insider trading patterns that emerge in more mature public companies.

GV 2017 GP sells 1,845,308 shares at $19.00 for $35,060,852 after LIFE's recent listing

GV 2017 GP, a 10% owner, executed 2 separate sales totaling 1,845,308 shares for $35,060,852.00 on 2026-01-30 at $19.00 per share, reducing its holdings by 36.6% to 3,198,249 shares post-transaction. The transaction occurred only 2 trading days after Ethos Technologies Inc. (LIFE) completed its initial public listing, with shares trading at $15.05 current price as of the filing date. The sales price of $19.00 represents a 26.2% premium to the current market price, suggesting the insider executed sales at materially higher valuations during the immediate post-listing window. As a derivative-conversion transaction per Form 4 Table II, the reported Table I holdings do not represent the insider's complete position; investors should examine derivative holdings separately before drawing conclusions about total stake reduction.

Director Mullin Mark W. bought 5,263 shares of LIFE at $19.00 on 2026-01-30; cluster buy with 2 other insiders in past 14 days

Mullin Mark W., a Director, purchased 5,263 shares at $19.00 for a total value of $99,997.00, increasing his holdings by 43.2% from 12,188 to 17,451 shares. This purchase occurred just 2 trading days after ETHOS Technologies Inc. (LIFE) listed, during a period when the current price stands at $15.05. Most notably, this buy is part of a cluster pattern: 2 other insiders also purchased shares within the past 14 days. Coordinated buying activity by multiple board members and/or executives during the immediate post-IPO window warrants investor attention as it may reflect insider confidence in the company's near-term prospects or valuation at listing.

Director William J Wheeler purchased 260,525 shares of LIFE at $19.00 for $4.9M, expanding position 2481.2%, amid cluster buy by 2 other insiders

Director William J Wheeler's purchase of 260,525 shares at $19.00 on 2026-01-30 represents a substantial commitment of $4,949,975.00 to Ethos Technologies Inc., growing his holdings from 10,500 shares to 271,025 shares—a 2481.2% increase from his prior position. The transaction occurred just 2 trading days after the company's recent listing, when the current price of $15.05 reflects an early-stage trading environment with limited price history. This purchase is part of a cluster pattern: 2 other insiders also acquired shares within the past 14 days, indicating coordinated insider accumulation at the post-IPO stage. The substantial size and timing alongside peer insider activity merit attention as a data point about insider positioning in the early phase of public trading.