EQH Equitable Holdings, Inc. Insider Trading

Director Hondal made 12 purchases totaling 1,143 shares for $45,850.53 over 22 months, blended average $40.09; stock currently $42.52, -24.9% from high.

Francis Hondal, a Director of Equitable Holdings, executed 12 separate open-market purchases over 22 months from March 2023 to December 2025, accumulating 1,143 shares at a blended average of $40.09 and increasing his holdings by 3.9% to 30,330 shares post-transaction. The purchases span a wide price range ($26.36 to $54.66), with the most recent acquisition on December 2025 at $46.86, close to the current price of $42.52. However, the company reported negative full-year net income over its most recent fiscal year and annual revenue declined 6.2%, which provides caution against inferring conviction from the consistent accumulation pattern. The stock is currently trading 24.9% below its 52-week high despite short-term strength (3.7% gain over 30 days), presenting a mixed context where persistent buying by a director is occurring against deteriorating fundamentals and elevated historical valuations.

CEO Mark Pearson sells 39.7K EQH shares at $42.60 under pre-arranged 10b5-1 plan; holds 776.7K post-sale.

Pearson Mark, President and CEO of Equitable Holdings, sold 39,700 shares at $42.60 on 2026-05-18 as part of a 10b5-1 trading plan adopted on 2025-05-16, reducing his holdings from 816.4K to 776.7K shares. This is a scheduled transaction, not a discretionary decision. The stock is currently at $42.41, -25.1% from its 52-week high of $56.61, and the company reported full-year net income was negative while annual revenue declined 6.2%. His prior five sales at EQH show mixed outcomes: two sales resulted in negative 90-day returns (-0.9%, -9.3%, -9.7%, -11.0%), while one posted +3.0%; his cross-ticker track record across 20 prior sells shows an average 90-day return of -6.6%. The pre-arranged nature of this sale removes discretionary timing as an analytical lens; what merits attention is the underlying financial deterioration (negative annual net income and declining revenue) against which this liquidation occurs.

COO Jeffrey J Hurd sells 14,358 shares at $42.44–$42.45 for $609,418.72 under 10b5-1 plan.

Jeffrey J Hurd, Chief Operating Officer, executed 2 separate sales totaling 14,358 shares for $609,418.72 on 2026-05-15 under a pre-arranged 10b5-1 trading plan adopted on 2025-05-01. This is a scheduled transaction rather than discretionary. His post-transaction holdings are 79,403 shares, representing a -15.3% reduction in his EQH position. The stock is currently -24.4% from its 52-week high of $56.61, and his prior five trades at EQH all produced positive 30-day and 90-day returns (ranging from +3.7% to +6.5%), though the current 30-day change is +2.5% while the 90-day change is -5.5%.