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EQH Equitable Holdings, Inc. Insider Trading

Latest: President and CEO Sold $1.8M of Shares · Jun 2026

Multiple insiders have been active at Equitable Holdings, Inc. (EQH): 6 distinct insiders account for 1 buy filing and 36 sell filings as of Jul 2026. Its highest-significance filing in the last 90 days: President and CEO Mark Pearson sold $1.8M, transaction dated Jun 2026.

37 filings analyzed · Latest 2026-07-17

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Buys
1
Sells
36
Insiders
6
Direction
Net selling

Historically, stocks have lagged the S&P 500 by a median ~3% over the 90 days after a medium insider sell (n ≈ 4,738, 2024-2026). Past results don't predict the future. How we measure this ↗

July 2026
2026-07-17 10b5-1 Plan
medium
Chief Operating Officer
14,358 shares
$701,581
@ $48.86
Significance 5

COO Jeffrey J Hurd sells 14,358 shares for $701,581.07 at EQH via scheduled 10b5-1 plan; retains 69,747 shares + 9,359 options

Jeffrey J Hurd, Chief Operating Officer of Equitable Holdings, executed 4 separate sales totaling 14,358 shares for $701,581.07 on 2026-07-15 at a blended average price of $48.86 through a pre-arranged 10b5-1 trading plan adopted on 2025-05-01. The transaction reduced his non-derivative holdings by 17.1% from 84,105 to 69,747 shares, though he retains 9,359 employee stock options. The scheduled nature of this transaction precludes timing-based interpretation; however, context shows the company faced headwinds: full-year net income was negative and annual revenue growth was -6.2%, though the current quarter revenue stands at $4,230,000,000.00 with net income of $621,000,000.00. At his same ticker (EQH), Hurd's 5 prior measurable sales show post-trade returns of +9.6%, +9.6%, +3.7%, +3.7%, and +5.3%, indicating the stock typically rose after his prior sales at this company.

June 2026
2026-06-23 10b5-1 Plan
medium
President and CEO
39,700 shares
$1,797,814
@ $45.28
Significance 5

CEO Mark Pearson sells 39,700 EQH shares at $45.28; holds 765,902 post-sale via scheduled 10b5-1 plan

Mark Pearson, President and CEO of Equitable Holdings, sold 39,700 shares (39.7K shares) for $1,797,814.50 ($1.8M) on 2026-06-18 at $45.28 as part of a pre-arranged 10b5-1 trading plan adopted on 2025-05-16, meaning the transaction was scheduled rather than discretionary. Post-transaction, Pearson retains 765,902 shares (765.9K shares) in non-derivative holdings plus 27,200 shares through employee stock options, indicating no change in overall commitment to the company. At the same ticker, his prior five trades show mixed near-term outcomes (30-day returns ranging from -17.9% to +6.8%), while his broader cross-ticker track record across 20 sells has averaged -1.2% over 30 days and -8.0% over 90 days. The stock is currently down 20.6% from its 52-week high of $56.61 despite a 30-day appreciation of 5.5%, and the company reported a negative full-year net income in its most recent fiscal year alongside a -6.2% annual revenue decline, creating a mixed fundamental backdrop for evaluating this scheduled disposition.

2026-06-18 10b5-1 Plan
medium
Chief Operating Officer
14,358 shares
$647,693
@ $45.11
Significance 5

COO Jeffrey Hurd sells 14,358 shares at $45.11 via scheduled 10b5-1 plan; retains 74.7K shares plus 18,717 options

Jeffrey J Hurd, Chief Operating Officer, executed 2 separate sales totaling 14,358 shares for $647,693.29 on 2026-06-15 under a pre-arranged 10b5-1 trading plan adopted on 2025-05-01—a scheduled, non-discretionary transaction. His non-derivative holdings fell 16.1% from 89.1K to 74.7K shares, while he retains 18,717 employee stock options, representing an ongoing equity stake. At $45.11 transaction price, the stock was trading -20.0% from its 52-week high of $56.61, though up +9.8% over 30 days and +21.3% over 90 days. The company reported latest-quarter revenue of $4.2B and net income of $621.0M, but was unprofitable over its most recent full fiscal year. Without discretionary timing, this filing reflects scheduled portfolio execution rather than a signal driven by insider conviction or market conditions.

May 2026
2026-05-21
medium
1,144 shares
$45,851
@ $40.09
Significance 5

Director Hondal made 12 purchases totaling 1,143 shares for $45,850.53 over 22 months, blended average $40.09; stock currently $42.52, -24.9% from high.

Francis Hondal, a Director of Equitable Holdings, executed 12 separate open-market purchases over 22 months from March 2023 to December 2025, accumulating 1,143 shares at a blended average of $40.09 and increasing his holdings by 3.9% to 30,330 shares post-transaction. The purchases span a wide price range ($26.36 to $54.66), with the most recent acquisition on December 2025 at $46.86, close to the current price of $42.52. However, the company reported negative full-year net income over its most recent fiscal year and annual revenue declined 6.2%, which provides caution against inferring conviction from the consistent accumulation pattern. The stock is currently trading 24.9% below its 52-week high despite short-term strength (3.7% gain over 30 days), presenting a mixed context where persistent buying by a director is occurring against deteriorating fundamentals and elevated historical valuations.

2026-05-20 10b5-1 Plan
medium
President and CEO
39,700 shares
$1,691,236
@ $42.60
Significance 4

CEO Mark Pearson sells 39.7K EQH shares at $42.60 under pre-arranged 10b5-1 plan; holds 776.7K post-sale.

Pearson Mark, President and CEO of Equitable Holdings, sold 39,700 shares at $42.60 on 2026-05-18 as part of a 10b5-1 trading plan adopted on 2025-05-16, reducing his holdings from 816.4K to 776.7K shares. This is a scheduled transaction, not a discretionary decision. The stock is currently at $42.41, -25.1% from its 52-week high of $56.61, and the company reported full-year net income was negative while annual revenue declined 6.2%. His prior five sales at EQH show mixed outcomes: two sales resulted in negative 90-day returns (-0.9%, -9.3%, -9.7%, -11.0%), while one posted +3.0%; his cross-ticker track record across 20 prior sells shows an average 90-day return of -6.6%. The pre-arranged nature of this sale removes discretionary timing as an analytical lens; what merits attention is the underlying financial deterioration (negative annual net income and declining revenue) against which this liquidation occurs.

2026-05-18 10b5-1 Plan
low
Chief Operating Officer
14,358 shares
$609,419
@ $42.44
Significance 3

COO Jeffrey J Hurd sells 14,358 shares at $42.44–$42.45 for $609,418.72 under 10b5-1 plan.

Jeffrey J Hurd, Chief Operating Officer, executed 2 separate sales totaling 14,358 shares for $609,418.72 on 2026-05-15 under a pre-arranged 10b5-1 trading plan adopted on 2025-05-01. This is a scheduled transaction rather than discretionary. His post-transaction holdings are 79,403 shares, representing a -15.3% reduction in his EQH position. The stock is currently -24.4% from its 52-week high of $56.61, and his prior five trades at EQH all produced positive 30-day and 90-day returns (ranging from +3.7% to +6.5%), though the current 30-day change is +2.5% while the 90-day change is -5.5%.

April 2026
2026-04-21 10b5-1 Plan
low
President and CEO
39,700 shares
$1,652,640
@ $41.63
Significance 3

EQH CEO Mark Pearson sold 39,700 shares at $41.63 under pre-arranged 10b5-1 plan.

Pearson Mark, President and CEO, sold 39,700 shares of Equitable Holdings on 2026-04-20 at $41.63 per share for a total value of $1,652,639.54, reducing his holdings from 828,883 to 789,183 shares (a -4.8% reduction). This transaction was executed under a pre-arranged 10b5-1 trading plan adopted on 2025-05-16, meaning the sale was scheduled rather than discretionary. The CEO retains substantial post-transaction holdings of 789,183 shares, indicating continued material ownership in the company. As a scheduled plan transaction, the timing and execution reflect the plan's predetermined schedule rather than a response to current market or business conditions.

2026-04-17 10b5-1 Plan
medium
Chief Operating Officer
14,358 shares
$582,697
@ $40.58
Significance 5

COO Hurd sells 14,358 shares for $582,697.20 across 3 transactions on 2026-04-15; holds 84,403 post-sale while company posted -$1.3B net loss.

Chief Operating Officer Jeffrey J. Hurd executed 3 separate sales totaling 14,358 shares for $582,697.20, reducing his holdings by 14.5% to 84,403 shares. The sales occurred at prices ranging from $40.44 to $41.06, with a blended average of $40.58, near the current price of $41.73. This transaction occurs against a backdrop where Equitable Holdings reported a negative net income of $-1,309,000,000.00 for its latest quarter and annual revenue declined 6.2% year-over-year. Hurd has completed similar sales at EQH on 2026-04-08, and the stock is currently trading 25.6% below its 52-week high of $56.10, indicating a meaningful pullback from recent peaks.

2026-04-10 10b5-1 Plan
medium
President and CEO
38,313 shares
$1,534,355
@ $40.05
Significance 5

CEO Mark Pearson sold 38,313 shares of EQH at $40.05 (now $37.43); stock -33.3% from 52-week high amid -6.2% revenue decline and -$1.3B net loss.

Pearson Mark (President and CEO) sold 38,313 shares on 2026-04-08 at $40.05, reducing his holdings by 4.6% to 801,683 shares post-transaction. The stock has since declined to $37.43, down 33.3% from its 52-week high of $56.10, and is down 90-day by 23.0%. At the same-ticker level, Pearson's prior five trades show mixed timing: one of two measurable 90-day outcomes was well-timed (negative returns after the sale), while another sale (2025-11-18) was poorly timed (stock rose 3.0% afterward). The company faces significant headwinds: net income of negative $1,309,000,000.00 over the most recent full fiscal year, annual revenue decline of 6.2%, and current quarterly revenue of $1,450,000,000.00 against substantial losses. The sale occurs in a deteriorating operational and valuation context, but this single transaction on its own does not establish a clear directional signal about the insider's near-term outlook.

2026-04-09 10b5-1 Plan
low
Chief Operating Officer
14,358 shares
$574,840
@ $40.04
Significance 3

COO Hurd sells 14,358 shares for $574,840.30 under pre-arranged 10b5-1 plan adopted 2025-05-01

Jeffrey J Hurd, Chief Operating Officer of Equitable Holdings, Inc., executed 2 separate sales totaling 14,358 shares for $574,840.30 on 2026-04-08. These sales were conducted at a blended average price of $40.04 and reduce his holdings from 103,761 shares to 89,403 shares (-13.8% of pre-transaction holdings). The transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2025-05-01, indicating this sale was scheduled rather than discretionary. As a scheduled transaction executed under Rule 10b5-1, this sale reflects a predetermined execution plan established nearly one year prior and carries no timing implications regarding current market conditions or insider assessment of the company's valuation.

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