HAS HASBRO, INC. Insider Trading

Hasbro CEO Cocks sells 196,411 shares for $19.7M on 2026-02-26; holds 303.3K post-sale after -39.3% reduction

Christian P Cocks, CEO of Hasbro, executed 2 separate sales totaling 196,411 shares for $19,706,036.72 at an average price of $100.33, reducing his holdings by 39.3% in a single filing. The timing is material: Cocks filed identical sell transactions on 2026-02-12 (3 separate filings, outcomes pending measurement), followed immediately by this 2026-02-26 filing, suggesting sustained liquidation activity within a compressed window. Against Hasbro's fundamentals—the company posted annual revenue growth of 13.1% and recent-quarter net income of $233.2M, though it was unprofitable on a full-year basis—a CEO reduction of this magnitude paired with sequential filings warrants attention. His cross-ticker track record shows a 100% well-timed rate on 6 prior sells with -6.1% average 30-day return, indicating a pattern of selling ahead of declines, though same-ticker measurement remains preliminary.

CEO Cocks sells 181,581 shares at blended $103.86, reduces stake by 42.1% in single filing

Christian P. Cocks executed four separate sales on 2026-02-12 totaling 181,581 shares for $18,859,027.94, reducing his holdings from 431,442 to 249,861 shares—a 42.1% reduction. The transactions priced between $102.63 and $106.48 occurred near the 52-week high ($105.94), with the current price $102.23 trailing that peak by 3.5%. His prior two open-market sales at HAS (both on 2025-08-21) were well-timed at the 90-day mark, registering -3.1% and -3.2% returns—a consistent pattern of selling ahead of near-term declines. This large single-day liquidation of 42% of his position, executed near an annual high, warrants investor attention to whether prior sell-timing patterns continue to hold and whether fundamental or capital-allocation factors are driving the unusually large reduction.

Hasbro President Timothy Kilpin sold 7,773 shares at $103.00 for $800,619

Timothy Kilpin, President of Toy, License & Entertainment at Hasbro, sold 7,773 shares on 2026-02-13 at $103.00, reducing his holdings by 17.5% from 44,301 to 36,528 shares. The trade occurred near the 52-week high (transaction price $103.00 vs. 52-week high $105.94) and follows strong recent stock performance: +18.6% over 30 days and +33.7% over 90 days. However, Kilpin's cross-ticker track record shows limited predictive power—his prior sell (at this same ticker on 2025-08-27) was poorly timed, with the stock rising 0.2% over the subsequent 90 days, and his 90-day well-timed rate across all holdings is 0.00%. Against the broader context of Hasbro's recent headwinds (revenue down 5.1% year-over-year, P/E of 36.91), the sale occurs during a period of strong recovery, making the transaction's significance routine rather than signaling a directional bet.

EVP/CLO Sibley Tarrant L. sells 15,148 HAS shares at $104.98 ($1.6M); stock now 3.3% below 52-week high despite 19.9% 30-day rally.

Sibley Tarrant L., serving as EVP, Chief Legal Officer and Corporate Secretary, sold 15,148 shares at $104.98 on 2026-02-12, reducing his holdings from 65,321 shares to 50,173 shares (a 23.2% reduction). The sale occurred near the 52-week high of $105.94, but the stock's 30-day performance of +19.9% and 90-day performance of +31.8% provide context: the company's annual revenue contracted 5.1% year-over-year, and the stock trades at a P/E of 36.99 on $233.2M net income against a $14.4B market cap. Across his cross-ticker track record, Sibley's prior sell (also at HAS on 2024-05-29) generated a 90-day return of +12.8%, indicating his sells have been poorly timed in the past—he sold before material stock appreciation rather than before declines. This current sale near a recent high occurs amid deteriorating annual revenue growth, a factor warranting monitoring against the recent price rally.

CFO Gina Goetter sells 12,429 shares of Hasbro at $103.46; retains 68,221 shares post-transaction.

Gina Goetter, EVP & CFO of Hasbro, sold 12,429 shares for $1,285,867.05 on 2026-02-12, reducing her position by 15.4% from 80,650 to 68,221 shares. The sale occurred at $103.46, near the 52-week high of $105.94 and well above the current price of $102.45. This transaction warrants attention given the executive's fiduciary role and the company's recent operating headwinds: revenue declined 5.1% year-over-year to $1,590,100,000 in the latest quarter, and the stock's P/E of 36.99 suggests the market is pricing in expectations of recovery. The timing relative to company fundamentals and the sale's proximity to the stock's 52-week peak merit investor scrutiny of forward guidance.

KILPIN TIMOTHY J. sold 8,557 shares of HAS at $81.44; retains 44,301 shares post-sale amid $-855.8M net loss.

President of Toy, Licensing & Entertainment sold 8,557 shares for $696,882.08, reducing holdings from 52,858 to 44,301 shares (-16.2% vs pre-transaction holdings). The sale occurred near the 52-week high of $81.85 at $81.44 while the company faces significant profitability pressure: net income of $-855,800,000.00 against $1,133,900,000.00 quarterly revenue, paired with annual revenue decline of -5.1% year-over-year. Stock has gained 22.1% over 90 days and 6.9% over 30 days despite these weak fundamentals, with the P/E of 29.44 reflecting elevated valuation relative to negative earnings. The executive retained substantial holdings (44,301 shares), suggesting some continued exposure rather than a complete exit.

HAS CEO Cocks sold 27,800 shares for $2.2M at $78.92 on 2025-08-21; stock now $81.85.

Christian P Cocks, CEO of Hasbro, executed 2 separate sales totaling 27,800 shares for $2,194,072.68 at a blended average price of $78.92. This represents a 10.0% reduction in his post-transaction holdings of 249,861 shares. The sales occurred near the 52-week high of $81.85, with the stock having gained 24.3% over the prior 90 days, yet the company reported a $-855.8M net loss on quarterly revenue of $1.1B and declining annual revenue (-5.1%). The divergence between strong price momentum and deteriorating fundamentals warrants investor attention to the underlying business trajectory and how that performance is reflected in forward guidance.