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SBDS Solo Brands, Inc. Insider Trading

Latest: Director Bought $9,000 of Shares · Mar 2026
5 filings analyzed · Latest 2026-04-01
Insider buys
5
Insider sells
0
Unique insiders
4
Direction
Net buying
April 2026
2026-04-01
medium
Larson John P. Buy
President and CEO
2,559 shares
$9,998
@ $3.91
Significance 4/10

SBDS CEO Larson John P. bought 2.6K shares at $3.91 on 2026-03-31; stock down -80.8% from 52-week high, company unprofitable with -30.4% revenue decline.

John P. Larson, President and CEO of Solo Brands, Inc., purchased 2,559 shares at $3.91 on March 31, increasing his holdings to 87,175 shares. The timing follows the stock's sharp deterioration: the current price of $3.80 is -80.8% from the 52-week high of $19.79, with a 30-day decline of -44.6%. Fundamentally, the company is unprofitable with net income of $-22.9M on revenue of $53.0M, and annual revenue growth is negative at -30.4%. A cluster buy pattern is present, with 2 other insiders also purchasing within the past 14 days. This insider purchase occurs in a context of severe stock decline and operational challenges, though the transaction's significance to the broader equity picture is limited given Solo Brands' compressed market cap of $9.7M.

March 2026
2026-03-31
high
Tarbox Andrea K Buy
2,211 shares
$9,000
@ $4.07
Significance 6/10

Director Tarbox buys 2,211 shares at $4.07 on deeply depressed SBDS; cluster pattern with 2 other insiders in 14 days

Director Andrea K Tarbox purchased 2,211 shares at $4.07, increasing her holdings by 50.6% to 6,584 shares, in a context where the current price is -81.0% from the 52-week high of $19.79 and the stock has declined 47.5% over the past 30 days. The company is unprofitable with net income of $-22.9M on quarterly revenue of $53.0M, and has experienced annual revenue contraction of 30.4%, suggesting material operational distress. This purchase coincides with a cluster pattern in which 2 other insiders also bought within the past 14 days, pointing to coordinated acquisitiveness at a deeply depressed valuation. The combination of concentrated insider accumulation amid fundamental deterioration and extreme price weakness creates a critical tension worthy of deep scrutiny.

2026-03-31
medium
Larson John P. Buy
President and CEO
4,073 shares
$14,999
@ $3.68
Significance 4/10

SBDS CEO John P. Larson bought 4,073 shares at $3.68; stock down 81.0% from 52-week high amid cluster buy

John P. Larson, President and CEO of Solo Brands, Inc., purchased 4,073 shares at $3.68 on 2026-03-30, expanding his holdings from 80,543 to 84,616 shares. The transaction occurred while the stock trades at $3.76, down 81.0% from its 52-week high of $19.79, and reflects a 30-day decline of -47.5%. Notably, two other insiders also bought within the past 14 days, forming a cluster buy pattern. However, this positive signal from multiple insiders is heavily offset by severe fundamental deterioration: the company reported net income of $-22.9M against revenue of $53.0M, annual revenue contracted 30.4% year-over-year, and market cap has eroded to $9.6M. The timing of these insider purchases during acute operational decline and stock collapse warrants scrutiny of underlying business recovery prospects rather than interpretation as a broad confidence signal.

2026-03-31
high
Vanzura Elisabeth Buy
CMO
1,500 shares
$5,655
@ $3.77
Significance 6/10

CMO Vanzura Elisabeth buys 1,500 shares at $3.77; 3rd insider buy in 14 days as stock falls -47.5% in 30 days

Elisabeth Vanzura, Chief Marketing Officer, purchased 1,500 shares at $3.77 on 2026-03-30, increasing her holdings from 7,447 to 8,947 shares (+20.1%). This transaction is part of a cluster pattern: 2 other insiders also bought within the past 14 days, suggesting coordinated or independent responses to recent price action. The stock has experienced severe near-term declines—down 47.5% in the past 30 days and trading at $3.76, substantially below its 52-week high of $19.79 (−81.0%). Against this backdrop, Solo Brands is operating under significant financial stress: the company posted a net loss of $-22.9M in the latest quarter against $53.0M revenue, and annual revenue contracted 30.4% year-over-year with full-year profitability negative. The convergence of multiple insider purchases amid a collapsing stock price and deteriorating fundamentals creates a high-conviction buying signal at a critical juncture, though the severity of the company's losses and revenue contraction warrants close investor scrutiny.

August 2024
2024-08-12
high
METZ CHRISTOPHER T Buy
President & CEO
250,000 shares
$324,804
@ $1.30
Significance 5/10

CEO Metz buys 250,000 shares at $1.30 across 2 transactions; stock now -80.2% from 52-week high.

Christopher T Metz, President & CEO of Solo Brands, completed 2 separate purchases totaling 250,000 shares (250.0K shares) for $324,804.20 on August 9 and 12, 2024 at $1.30 per share, exactly doubling his shareholding from 250,000 shares (250.0K shares) to 500,000 shares (500.0K shares). The transaction occurs in a deteriorating environment: the stock has fallen -80.2% from its 52-week high of $6.40 and -48.8% in the prior 30 days, while the company reported negative net income of $-4,037,000.00 ($-4.0M) and declining annual revenue growth of -4.4%. At the ticker level, Metz's 3 most recent purchases (June 11–13, 2024) have shown positive 30-day returns (+25.3% to +28.7%), but his longer-term track record across all tickers shows a 0.00% 90-day win rate, with only 1 of 1 prior buy at DTC generating a measurable 90-day outcome (-13.9%, poorly timed). The filing reveals substantial insider capital deployment at depressed valuations coinciding with operational headwinds.

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