SFS Holding Corp

CEO Mat Ishbia sells 2,006,666 shares (2.01M) at $3.39 via scheduled 10b5-1 plan; stock down 51.1% from 52-week high.

Mat Ishbia, President and CEO of UWM Holdings Corp, executed 2 separate sales totaling 2,006,666 shares for $6,802,597.74 on 2026-05-07 and 2026-05-08 at a blended average price of $3.39, as part of a pre-arranged 10b5-1 trading plan adopted on 2025-09-16. The sales occur in a market environment where the stock trades at $3.38 (current price), down 51.1% from its 52-week high of $6.91 and down 6.6% over 30 days and 28.8% over 90 days. His prior trades at UWMC show similar patterns, with post-transaction 30-day returns ranging from -6.0% to -9.3% across 5 prior sales between 2026-04-23 and 2026-04-29. Since these are scheduled Plan executions rather than discretionary timing decisions, the transaction reflects pre-determined liquidity management rather than current market assessment. Investors should monitor whether the company's fundamentals (latest-quarter revenue of $2,215,322,000.00 and annual revenue growth of +46.1%) support current valuations, particularly given the stock's substantial decline from recent highs.

UWMC CEO Mat Ishbia sold 2,006,666 shares in 2 transactions (May 5-6, 2026) for $7,133,697.63; 50.2% reduction in holdings under 10b5-1 plan

Mat Ishbia, President and CEO, executed 2 separate sales totaling 2,006,666 shares for $7,133,697.63 at blended average price $3.56, reducing his stake from 3,999,087 shares to 1,992,421 shares (a 50.2% reduction). These sales are part of a pre-arranged 10b5-1 trading plan adopted on 2025-09-16, meaning they are scheduled and non-discretionary. The current stock price of $3.43 is now 50.4% below the 52-week high of $6.91 and down 32.5% over the past 90 days, indicating significant recent deterioration. The CEO's prior 5 trades at UWMC (2026-04-23 through 2026-04-29) were all sells, establishing a consistent pattern of equity reduction at this company. This filing reflects mechanical execution of a pre-planned divestment rather than a discretionary decision point, but the magnitude of the position reduction and the contemporaneous price weakness remain material context for investors monitoring executive positioning.

UWMC CEO Mat Ishbia sells $10.5M in shares while acquiring larger position via conversion; stock off 56% from 52-week high.

Mat Ishbia, UWMC's President and CEO, executed a complex three-day sequence that mixed a large conversion and three sales totaling $10.5M, while remaining a net acquirer of over 667,000 shares. This appears driven by portfolio mechanics rather than conviction: Ishbia converted restricted stock worth approximately $3.6M into open-market shares, then sold portions of that newly converted stake across the following three days. The timing is notable—the stock has fallen sharply from its 52-week high and trades near its 52-week low, yet Ishbia is simultaneously shedding shares while deepening his net position. His prior five sales at this ticker, all very recent, were uniformly well-timed: the stock declined after every one, suggesting Ishbia has consistently exited near local peaks. However, his cross-filing record is uniformly one direction—223 open-market sales across all holdings in 36 months against zero open-market purchases—indicating he has been a disciplined seller rather than a buyer for three years. The company itself remains profitable with solid revenue growth, so the selling is not rooted in operational distress; instead, it reflects a chairman and major shareholder using equity vesting to rebalance and monetize a significant position.

UWMC CEO Mat Ishbia sold 1,987,218 shares for $7,113,126.04 via scheduled 10b5-1 plan (adopted 2025-09-16).

Mat Ishbia, President and CEO of UWM Holdings Corp, executed 2 separate sales totaling 1,987,218 shares for $7,113,126.04 at blended average price $3.58 on 2026-04-28 and 2026-04-29. This sale reduced his holdings from 5,318,951 shares to 3,331,733 shares, representing a -37.4% reduction in his post-transaction position. The transaction was conducted pursuant to a pre-arranged 10b5-1 trading plan adopted on 2025-09-16, meaning the sales followed a scheduled formula rather than discretionary timing decisions. Investors should note the magnitude of the reduction—nearly 2 million shares divested by the CEO—though the scheduled nature of the plan removes any timing signal about his current conviction.

CEO Mat Ishbia sold 3,001,722 shares (3.00M shares) for $11,186,417.32 over three days at $3.65–$3.78 via 10b5-1 plan

Mat Ishbia, President and CEO of UWM Holdings Corp, executed three separate sales totaling 3,001,722 shares for $11,186,417.32 between April 23–27, 2026, reducing his holdings from 8,320,673 shares to 5,318,951 shares, a reduction of 36.1%. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2025-09-16, meaning the sales were scheduled in advance and not discretionary responses to market conditions. The blended average price of $3.73 reflects execution across a narrow range, consistent with an orderly, preplanned liquidation schedule. Investors should note that 10b5-1 plan transactions are formulaic rather than reflective of real-time conviction, and the large absolute share count warrants documentation of the disclosed plan's rationale in the Form 4 footnotes or related proxy disclosures.

CEO Mat Ishbia sells 2,001,148 shares for $7,524,316.48 under pre-arranged 10b5-1 plan

Mat Ishbia, President and CEO of UWM Holdings Corp, executed two separate sales on 2026-04-21 and 2026-04-22, selling 1,000,574 shares at $3.82 and 1,000,574 shares at $3.70 respectively, for a blended average price of $3.76 and total proceeds of $7,524,316.48. This transaction reduced his holdings from 10,321,821 shares to 8,320,673 shares, representing a 19.4% reduction. Critically, this sale was executed pursuant to a pre-arranged 10b5-1 trading plan adopted on 2025-09-16, meaning the timing and volume were scheduled in advance rather than discretionary. The scheduled nature of the transaction removes it from the domain of insider-motivated signal and frames it as a mechanically executed plan established months prior to execution.

UWMC CEO Mat Ishbia sold 3,001,722 shares for $11,636,675.62 via scheduled 10b5-1 plan (adopted 2025-09-16)

Mat Ishbia, President and CEO of UWM Holdings Corp, executed three separate sales totaling 3,001,722 shares for $11,636,675.62 at an average price of $3.88 across April 16–20, 2026. This reduction represents a 22.5% decrease in his post-transaction holdings from 13,323,543 shares to 10,321,821 shares. Critically, the FLAG indicates this transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2025-09-16, making this a scheduled, non-discretionary transaction. Pre-arranged trading plans remove timing discretion from the filer and are common estate-planning or liquidity-management tools that do not reflect current market views or confidence signals.

CEO Mat Ishbia sells 2,001,148 shares at $3.71–$3.78 for $7,494,299.26 under 10b5-1 plan

Mat Ishbia, President and CEO of UWM Holdings Corp (UWMC), executed 2 separate sales totaling 2,001,148 shares on April 14–15, 2026, at prices of $3.71 and $3.78 per share, generating $7,494,299.26 in aggregate proceeds at a blended average price of $3.74. This transaction was conducted under a pre-arranged 10b5-1 trading plan adopted on 2025-09-16, meaning the sales were scheduled and non-discretionary. Ishbia's post-transaction holdings stood at 13,323,543 shares, representing a net reduction of 2,001,148 shares (-13.1% vs. pre-transaction holdings). The filing also flags derivative holdings and conversion activity, indicating that the Table I common shares do not reflect the insider's total position; investors should consult Table II for the complete derivative picture.

UWMC CEO Ishbia executes 3 scheduled sales totaling 3,001,722 shares for $11,286,474.72 under 10b5-1 plan

Mat Ishbia, President and CEO of UWM Holdings Corp, executed three separate sales totaling 3,001,722 shares for $11,286,474.72 on 2026-04-09, 2026-04-10, and 2026-04-13, with transaction prices of $3.91, $3.71, and $3.66 respectively. These sales reduce his holdings from 7,326,413 shares to 4,324,691 shares post-transaction. The sales are part of a pre-arranged 10b5-1 trading plan adopted on 2025-09-16, meaning they were scheduled rather than discretionary. As a large shareholder sale by the CEO representing a material reduction in his position, this filing warrants investor attention to understand the planned liquidity needs and any broader context around capital allocation or management intentions.

Mat Ishbia (CEO) sold 2,001,148 shares for $7,484,293.52 under pre-arranged 10b5-1 plan

Mat Ishbia, President and CEO of UWM Holdings Corp, executed 2 separate sales totaling 2,001,148 shares for $7,484,293.52 across two days (April 7–8, 2026) at prices of $3.61 and $3.87, establishing a blended average price of $3.74. The transaction reduced his holdings from 9,327,561 shares to 7,326,413 shares, representing a -21.5% reduction. This sale was executed under a pre-arranged 10b5-1 trading plan adopted on 2025-09-16, meaning the timing and volume were scheduled in advance rather than discretionary decisions made at the point of sale. As a scheduled transaction under a pre-established plan, this filing carries minimal signaling weight regarding current CEO conviction or market timing views; the trade reflects prior predetermined execution rather than a contemporaneous market decision.