KEETON RYAN S.

Chief Brand Officer sold 10,000 CVNA shares at $400.00 (2025-12-03); stock now at $79.77, down 80.1% post-transaction.

KEETON RYAN S. sold 10,000 shares at $400.00 on 2025-12-03, reducing holdings by 11.8% from 84,460 to 74,460 shares for $4,000,000 in proceeds. The stock has since collapsed to $79.77 (current price), representing an 80.1% decline from the transaction price and now trading at 0.0% of its 52-week high. His cross-ticker track record shows 14 prior sells with a 100.00% well-timed rate (90-day average return -81.3%), indicating a pattern of selling ahead of declines; however, at CVNA specifically, measurable outcomes from his 5 prior trades are limited, with only two prior sales showing 30-day returns of -75.1% each. The timing of this sale—at the peak of the 52-week range—combined with the subsequent 80% collapse raises questions about whether this represents a rare instance where an insider with a strong historical pattern of well-timed exits executed at what has proven to be a critical inflection point for the company.

CVNA Chief Brand Officer sells 10,000 shares at $375.04; stock now trading at $76.44, down 79.6% from sale price

Ryan S. Keeton, Chief Brand Officer of Carvana, sold 10,000 shares (10.0K shares) on 2025-11-28 at $375.04 per share for $3,750,400.00, reducing his holdings to 84,460 shares. The current price of $76.44 represents an 79.6% decline from the transaction price. Across his cross-ticker open-market history, Keeton has executed 13 prior sells with an average 90-day return of -81.3% and a 90-day well-timed rate of 100.00%, indicating a strong pattern of selling into strength. At Carvana specifically, his most recent measurable transaction (2025-10-31 sale) showed a 30-day return of -75.1%, consistent with his broader track record. The company's fundamentals remain solid with annual revenue growth of +26.9% and a P/E of 44.44, but the dramatic post-transaction price decline aligns with this insider's historical pattern of well-timed sell signals across his transaction history.

Chief Brand Officer Ryan S. Keeton sold 10,000 shares of CVNA at $350.00 for $3.5M, retaining 95.0K shares.

Ryan S. Keeton, Chief Brand Officer at Carvana, sold 10,000 shares at $350.00 on 2025-11-25, a transaction executed significantly above the current price of $74.90. This sale represents a 9.5% reduction in his post-transaction holdings of 95.0K shares. The transaction occurred as CVNA trades at -5.3% from its 52-week high of $79.08, with the stock up 5.8% over the past 30 days. Keeton's cross-ticker track record shows a 100.00% well-timed rate on his 13 prior sells across all holdings, though his prior five trades at CVNA itself have not yet reached measurable outcomes (all within the last two months). The company's fundamentals show strong revenue growth of 26.9% annually and positive net income of $151.0M on $5.6B quarterly revenue, suggesting operational strength underlies the insider's divestiture decisions.

Chief Brand Officer Ryan Keeton sold 10,000 CVNA shares at $325.03 for $3.25M; stock now $65.64, down 17.0% from 52-week high.

Keeton sold 10,000 shares of CARVANA at $325.03, reducing his stake to 104,958 shares—a 8.7% reduction. The sale occurred at a price dramatically higher than today's $65.64, representing a 79.8% decline from the transaction price and a 17.0% drop from the 52-week high. His cross-ticker track record shows strong timing discipline with a 100.00% well-timed rate on 11 prior sales (average 90-day return -81.3%), though same-ticker history at CVNA shows only recent October 31st transactions with outcomes not yet measurable. The significant price collapse since the November 10th sale suggests this sale's timing relative to the subsequent downward move merits analysis—this is the kind of late-stage exit that should be assessed against company fundamentals and market conditions.

Chief Brand Officer sells 32,370 shares for $9.8M; pattern mirrors 5 prior well-timed CVNA sells (-79–85% within 90 days).

Ryan S. Keeton, Chief Brand Officer of Carvana, executed 5 separate sales totaling 32,370 shares for $9,765,504.31 on 2025-10-31, reducing his holdings by 22.0%. His prior 5 sales at this ticker demonstrate a striking timing pattern: all 5 were well-timed, with 90-day post-sale declines ranging from -78.2% to -85.6%. The current stock price of $61.96 sits -21.6% from its 52-week high of $79.08, tracking downward 30-day (-17.5%) and 90-day (-12.7%) trends. Given the insider's consistent track record of selling ahead of sharp declines at this specific ticker—every prior CVNA trade showed substantial negative returns within 90 days—this large block sale warrants close attention as a potential forward signal.

Chief Brand Officer Ryan S. Keeton sold 11,276 shares of CVNA at $340.68 for $3.8M; 4 of 4 prior same-ticker sells were 75-85% declines within 90 days.

Ryan S. Keeton sold 11,276 shares (11.3K shares) at $340.68, reducing his position by 7.6% to 136,628 shares (136.6K shares). His prior open-market sell history shows a 100.00% well-timed rate, with his cross-ticker track record averaging -83.7% 30-day and -83.1% 90-day returns after sells. More notably, at CVNA specifically, all 4 prior measurable sells (on 2024-12-12 and 2024-05-08) each resulted in 75-85% declines within 90 days. The current stock is at $68.06, well below the transaction price of $340.68, suggesting this sale preceded another substantial decline. This insider has demonstrated consistent ability to exit before major downturns; the timing pattern at this ticker warrants investor attention as historical precedent suggests elevated downside risk following his sales.

Chief Brand Officer Ryan Keeton sells 13,137 shares of CVNA at $300.00 for $3.9M; 4 of 4 prior CVNA sales showed negative 90-day returns.

Ryan S. Keeton (Chief Brand Officer) sold 13,137 shares at $300.00 on 2025-05-16, reducing his stake by 8.1% to 148,402 shares. This sale occurred at a price approximately -1.8% below the 52-week high of $61.10. His prior transaction history at CVNA is notably consistent: all 4 prior sales occurred on 2024-12-12 and 2024-05-08, each followed by negative 90-day returns ranging from -75.6% to -85.6%, representing a 100% well-timed rate at this ticker. His broader cross-ticker track record shows 4 prior sells with an average 90-day return of -83.1% and a 100% well-timed rate, indicating a pattern of selling before declines. The consistency of this pattern—both across tickers and specifically at CVNA—is notable given that the 30-day return post-announcement (+43.3%) suggests stock momentum into the filing date.

CVNA Chief Brand Officer Ryan Keeton sells 24,845 shares for $6,158,992.46; pre-transaction holdings 175,874 shares, post-transaction 151,029 shares.

Ryan Keeton, Chief Brand Officer at Carvana, executed 3 separate sales totaling 24,845 shares for $6,158,992.46 on 2024-12-12, reducing his position by 14.1% from 175,874 shares to 151,029 shares. The blended average transaction price was $247.90, significantly above the current price of $49.65 (a 79.9% decline from transaction prices). His prior open-market sell at this ticker on 2024-05-08 was well-timed, with the stock falling 81.3% over the subsequent 30 days and 75.6% over 90 days, suggesting his historical selling patterns have preceded material price declines. This context—combined with Carvana's 20.8% annual revenue decline and the magnitude of this insider reduction—warrants investor attention to the executive's assessment of near-term value.