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EdgarHawk

Rowland Stephen Eric

President

Officer
4 filings analyzed · 1 company · Latest 2025-03-07

Companies

Company Buys Sells Direction
Klaviyo, Inc. KVYO 0 13 Net selling

Activity

March 2025
2025-03-07 Klaviyo, Inc. KVYO
medium
Sell
36,710 shares
$1,287,929
Significance 5/10

Klaviyo President Rowland Stephen Eric sells 36,710 shares for $1,287,929.29 as stock falls 29.9% in 30 days

Rowland Stephen Eric executed four separate sales totaling 36,710 shares for $1,287,929.29 on March 7, 2025, reducing his holdings by 13.0% from 282,964 shares to 246,254 shares. The transactions were executed across a range of prices from $34.24 to $37.18 per share, with a blended average of $35.08—notably above the current price of $34.08. The timing of this sale occurs within a steep drawdown: the stock is -29.9% over the prior 30 days and -30.7% from its 52-week high of $49.19, reflecting significant downward momentum. At the same ticker, Eric's prior four sales (October, September, and August 2024) showed mixed post-sale performance, with 0 of 4 producing negative 90-day returns; his cross-ticker track record of four prior sells averaged +13.4% 90-day returns with a 0.00% well-timed rate, indicating his prior sales have generally been preceded by subsequent stock appreciation rather than declines. The company remains unprofitable on a full-year basis (net income of $-1,345,000 in the latest quarter) despite strong revenue growth of +34.3% year-over-year, adding context to the recent stock deterioration.

October 2024
2024-10-17 Klaviyo, Inc. KVYO
medium
Sell
18,114 shares
$673,729
Significance 5/10

Klaviyo President Rowland sells 18.1K shares for $673.7K as stock near 52-week high

Rowland Stephen Eric, Klaviyo's President, executed 2 separate sales totaling 18,114 shares for $673,728.78 at blended average price $37.19 on 2024-10-15. The timing occurred as KVYO trades at $37.36, just 0.2% below its 52-week high of $37.42, and following a strong 30-day run of +11.1% and 90-day advance of +47.8%. Post-transaction holdings of 192,488 shares represent an 8.6% reduction from the 210,602 shares held previously. His prior trades at KVYO show mixed outcomes: a September 2024 sale gained +18.8% within 30 days, while an August 2024 sale posted a -1.6% 30-day return. Company fundamentals show strong growth (revenue growth +47.7% year-over-year) but continued unprofitability with latest quarter net income of $-4,942,000.00. The filing contains a derivative-conversion element, meaning the insider retains additional positions in derivative securities not fully visible in the Table I shares count.

September 2024
2024-09-18 Klaviyo, Inc. KVYO
medium
Sell
18,114 shares
$565,881
Significance 4/10

Klaviyo President Rowland sold 18.1K shares at $31.24 on 2024-09-16; still holds 192.5K shares post-transaction.

Rowland Stephen Eric, as President, sold 18,114 shares of KVYO at $31.24 for total value of $565,881.36, reducing his holdings from 210.6K to 192.5K shares (an 8.6% reduction). The sale occurred when KVYO was trading $2.42 below its current price of $33.66 and near the upper end of its 52-week range of $21.53–$36.30. Notably, the insider retains substantial holdings of 192.5K shares, indicating material ongoing ownership. The company reported annual revenue growth of +47.7% but remains unprofitable with net income of $-4.9M in the latest quarter, creating tension between growth momentum and current profitability. While his cross-ticker track record shows 1 prior sell with 30d return of -1.6%, same-ticker history is limited (1 prior trade), leaving limited basis to characterize execution timing patterns at this ticker.

August 2024
2024-08-16 Klaviyo, Inc. KVYO
medium
Sell
18,114 shares
$573,670
Significance 5/10

Klaviyo President sells 18.1K shares at $31.67; retains 192.5K; unprofitable company amid 47.7% revenue growth

Rowland Stephen Eric, President of Klaviyo, sold 18,114 shares at $31.67 on 2024-08-16, reducing holdings by 8.6% from 210.6K to 192.5K shares. The sale occurred within a 52-week range of $21.53–$36.30, at a price 12.4% below the annual high. Klaviyo is experiencing strong top-line momentum with 47.7% annual revenue growth to $222.2M, yet the company remains unprofitable with a net loss of $-4.9M over its most recent fiscal year. This partial sale of a specific share batch occurs against the backdrop of a growth company still operating at a loss, which investors should monitor for signals about whether revenue acceleration will translate to profitability.

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