Reid Hoffman

Reid Hoffman (Director) sold entire 1.20M share stake in AUR for $8.7M at $7.27; complete exit from position.

Reid Hoffman filed three separate sales totaling 1,202,354 shares for $8,746,043.22 on 2026-05-28, reducing his holdings from 1.20M shares to zero—a complete exit. The blended average sale price of $7.27 represents a sale during a period of significant upward momentum: the stock is up 42.8% over 30 days and 51.1% over 90 days from transaction date. However, his prior trades at Aurora Innovation show a strong pattern: 5 of 5 prior sells at this ticker were well-timed, with post-sale declines of -9.3% to -12.8% at the 90-day mark. The company's fundamental picture is relevant—it reported $1.0M in quarterly revenue against a $-223.0M net loss, reflecting significant unprofitability. A director's complete liquidation of a $8.7M position, particularly given the insider's demonstrated ability to time exits at this ticker and the company's loss-making financial position, warrants investor attention as a material signal of conviction shift.

Director Reid Hoffman sold 5,846,133 shares (5.85M) for $45,542,438.97, reducing stake by 99.0% to 60,118 shares.

Reid Hoffman (Director) executed 6 separate sales totaling 5,846,133 shares for $45,542,438.97 between May 15–18, 2026, at blended average price $7.79. This represents a -99.0% reduction in his pre-transaction holdings of 5,906,251 shares, leaving only 60,118 shares post-transaction. The sales occurred at prices well above the current price of $7.07 and within the 52-week range of $3.60–$8.56. Notably, his prior 5 sales at AUR (dated November 2024) all posted positive 90-day returns (+30.6% to +38.2%), with a 0.00% well-timed rate at the 90-day mark—meaning the stock continued to appreciate after each prior sale. The company reported Revenue of $1,000,000.00 (latest quarter) and Net income of $-223,000,000.00, indicating ongoing unprofitability that may inform the scale and timing of this near-total liquidation.

Director Hoffman Reid sold 537,837 shares for $2,949,175.40, eliminating entire AUR position

Hoffman Reid, a Director, completed a total liquidation of his Aurora Innovation holdings through 3 separate sales on 2024-11-18, divesting 537,837 shares at a blended average price of $5.48 for $2,949,175.40, reducing his post-transaction holding to 0 shares. This represents the complete exit from a material position mere days after executing 5 prior sales at this ticker (on 2024-11-15 and 2024-11-14), signaling an active and deliberate unwinding pattern. The sale occurs against a backdrop of material operational strain: Aurora Innovation reported net income of $-208,000,000.00 for its most recent full fiscal year, annual revenue contracted 17.6% year-over-year, and latest quarterly revenue was $0.00. The stock is trading at $6.15, only 11.0% below its 52-week high of $6.91, meaning the director exited near the upper range of recent valuation despite the company's significant profitability challenge and revenue deterioration.

Director Hoffman Reid sold 3,143,563 shares (99.2% of holdings) over three days for $17.0M at blended $5.41 avg

Hoffman Reid, a Director at Aurora Innovation, executed 9 separate sales totaling 3,143,563 shares for $17,012,201.50 across November 13–15, 2024, reducing his stake from 3,170,455 shares to 26,892 shares—a near-complete liquidation at a blended average price of $5.41. The sales occurred during a period of weakness for the stock, which has declined 27.8% from its 52-week high of $6.91 and fallen 19.8% over the prior 30 days. Aurora Innovation is an unprofitable company with net income of $-208,000,000 for its latest full fiscal year, revenue of $0.00 in the latest quarter, and annual revenue decline of 17.6% year-over-year; the market cap stands at $3.2B. The rapid succession of nine sales completing a near-total exit from the company raises questions about the timing and circumstances of this substantial divestiture.

Director Hoffman Reid sold 2,537,374 shares (93.2% of holdings) for $13.7M across 6 transactions on Nov 11–12 at blended average $5.41.

Hoffman Reid, a Director at Aurora Innovation, executed 6 separate sales totaling 2,537,374 shares for $13,720,035.20 on November 11–12, reducing his holdings from 2,721,444 shares to 184,070 shares—a 93.2% reduction in stake. The sales occurred at prices of $5.49 (Nov 11) and $5.37 (Nov 12), with a blended average of $5.41, in a stock currently trading at $5.40 and down 6.1% over 30 days. The company reported zero revenue in the latest quarter and a net loss of $208,000,000.00, with annual revenue contracting 17.6% year-over-year, signaling ongoing operational challenges. His cross-ticker historical track record of 20 prior sells shows a 90-day well-timed rate of 0.00%, indicating a pattern of selling before subsequent gains rather than before declines; 5 recent same-ticker sales at AUR (Nov 7–8) have outcome measures not yet determinable. The near-complete liquidation of a director's position in a loss-making company with shrinking revenues during a period of stock weakness represents a material reduction in insider commitment.

Director Hoffman Reid sells 4,929,713 shares (94.1% of holdings) for $27.5M across 9 transactions

Hoffman Reid, a Director at Aurora Innovation, executed 9 separate sales totaling 4,929,713 shares for $27,455,944.37 between November 4–8, 2024, reducing his holdings from 5,240,652 shares to 310,939 shares—a 94.1% reduction. The sales occurred at blended average price of $5.57, near the current price of $5.61 and within the 52-week range of $1.79–$6.91. The company is unprofitable (latest quarter revenue $0.00, net income $-208,000,000.00) and posted annual revenue decline of -17.6%, making fundamental conditions deteriorated. Reid's cross-ticker track record shows 20 prior sells with 90-day well-timed rate of 57.14%, but his prior five sales at this ticker (AUR) on November 4–5 have outcomes not yet measurable; the timing pattern at AUR shows 0 of 0 prior sells well-timed at the 90-day mark. The dramatic reduction in stake—from controlling director-level concentration to minimal residual position—coincides with negative revenue trajectory and operating losses, signaling a material change in executive commitment to the company.

Director Hoffman Reid sells 3,693,874 shares (86.9% of holdings) for $19.5M at AUR; holds 557.4K post-transaction following derivative conversion.

Hoffman Reid executed 6 separate sales totaling 3,693,874 shares for $19,497,600.85 across 2024-11-04 and 2024-11-05 at a blended average price of $5.28, reducing his shareholding from 4,251,300 to 557,426 shares. The filing is flagged as a derivative-conversion transaction, meaning the Table I shares represent a conversion of derivative securities rather than a simple liquidation of open-market holdings; his actual ongoing position includes unreported derivative holdings in Table II. At Aurora Innovation's current price of $5.18, the stock trades 25% below its 52-week high of $6.91 and reflects a 6.7% 30-day decline, though it has gained 56.5% over 90 days. The company posted a negative net income of $-208,000,000 in its most recent period, annual revenue contracted 17.6% year-over-year, and quarterly revenue is $0.00, indicating significant operational headwinds. His prior five sales at AUR (all in May 2024) showed 0 out of 5 were well-timed by the 90-day mark, with post-sale returns of -19.1% to -20.8% at the 30-day horizon but +9.9% to +13.9% at 90 days, suggesting the stock recovered after each prior sale.