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EdgarHawk

HOFFMAN MICHELLE

SVP Sales

Officer
2 filings analyzed · 1 company · Latest 2026-03-23

Companies

Company Buys Sells Direction
BUCKLE INC BKE 0 4 Net selling

Activity

March 2026
2026-03-23 BUCKLE INC BKE
high
Sell
30,000 shares
$1,474,195
Significance 6/10

Buckle Inc SVP Sales Michelle Hoffman sells 30,000 shares (39.5% of holdings) for $1,474,195.01 across two days in March 2026

Michelle Hoffman, SVP Sales at Buckle Inc, executed two separate open-market sales totaling 30,000 shares (30.0K shares) on March 19–20, 2026, at a blended average price of $49.14, reducing her holdings by 39.5% from 75,882 to 45,882 shares. Notably, her prior trades at BKE show a 2 of 2 well-timed pattern at the 90-day mark (sells on 2025-08-25 with 90d returns of -3.4% and -2.8%), suggesting a historical ability to exit before declines. Against this backdrop, the current 30-day and 90-day price action shows BKE down 7.3% and 7.8% respectively, tracking toward what may become another well-timed exit if the decline extends. The company is trading at a P/E of 12.41 with annual revenue declining 3.4% year-over-year, so the magnitude and timing of this large insider liquidation warrants monitoring to assess whether it reflects concerns about near-term momentum or company fundamentals.

August 2025
2025-08-26 BUCKLE INC BKE
high
Sell
39,009 shares
$2,186,258
Significance 7/10

SVP Sales Michelle Hoffman sells entire 39,008-share position in BKE for $2.2M after stock +27.7% in 90 days

Michelle Hoffman, SVP Sales at Buckle Inc, executed 2 separate sales on 2025-08-25, disposing of her entire holding of 39,008 shares for $2,186,258.42 at a blended average price of $56.05. The timing follows a sharp appreciation: BKE stock is up 27.7% over the preceding 90 days and +12.4% over 30 days, trading near its 52-week high of $57.26. A complete exit by a senior sales executive during a strong momentum period warrants investor attention, particularly given the company's -3.4% annual revenue decline and modest P/E of 14.39. The full liquidation of holdings by a key revenue officer signals either personal capital reallocation or a material shift in conviction at a technologically sensitive price point.

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