Kim A. Rivers

TRLV CEO Kim Rivers sold 1,080,000 shares for $8,936,520 across 3 trading days under 10b5-1 plan adopted 2026-03-16

Kim A. Rivers, Chairman and CEO of Trulieve Cannabis Corp., executed 3 separate sales totaling 1,080,000 shares for $8,936,520 (blended average $8.27) between 2026-06-23 and 2026-06-25. This sale reduces her holdings by 40.1%, from 2,693,724 shares to 1,613,724 shares post-transaction. The sales were executed under a pre-arranged 10b5-1 trading plan adopted on 2026-03-16, making them scheduled rather than discretionary. The company reported revenue of $286,754,000 (latest quarter), net income of $2,283,000, and was unprofitable over its most recent full fiscal year, while annual revenue growth was -0.4%. The transaction occurred 11 trading days after the company's recent listing, a period too early for meaningful analysis of stock price momentum or valuation trends.

TRLV CEO Rivers sold 482,196 shares for $4.5M under pre-arranged 10b5-1 plan (3 sales, $9.36–$9.46/share)

Kim A. Rivers, Chairman and CEO, executed 3 separate sales totaling 482,196 shares for $4,525,972.74 across three trading days (June 17–22, 2026) at prices ranging from $9.36 to $9.46 per share, reducing his holdings from 3,175,920 shares to 2,693,724 shares (a -15.2% reduction). This sale was part of a pre-arranged 10b5-1 trading plan adopted on March 16, 2026, making it scheduled rather than discretionary. The timing of the sale occurs shortly after TRLV's recent listing (8 trading days prior), and while the company generated $286,754,000.00 in latest-quarter revenue, it reported negative full-year net income and a -0.4% annual revenue growth rate. The substantial size of the sale relative to the CEO's post-transaction holdings warrants attention to capital allocation decisions and whether the disposition reflects confidence in alternative uses of capital or market conditions.

CEO Rivers Kim A. bought 7,400 shares of TRUL at $6.65 on 2024-11-15; part of cluster pattern with 6 other insiders buying within 14 days.

Rivers Kim A., Chairman and CEO, purchased 7,400 shares at $6.65 on 2024-11-15, increasing his post-transaction holdings to 1,966,345 shares. This transaction is significant in context: the company reported revenue of $284,284,000.00 in its latest quarter but suffered a full-year net loss of $-61,597,000.00, reflecting ongoing unprofitability despite annual revenue decline of -8.9%. The CEO's purchase is part of a cluster pattern with 6 other insiders buying within the past 14 days, suggesting coordinated confidence at current valuations despite the company's negative earnings. For a recently listed company (10 trading days from first trading date), this concentration of insider accumulation by the C-suite warrants investor scrutiny into the timing and reasoning behind the clustering, especially given the company's current financial distress.