COO Kathleen Goin sold 4,302 shares ($642,191.48) via 10b5-1 plan; retains 12,917 derivative options.
Kathleen Goin, Chief Operating Officer, executed four separate sales on 2026-07-15 totaling 4,302 shares for $642,191.48 at an average price of $149.28 per share. This transaction is part of a pre-arranged 10b5-1 trading plan adopted on 2025-08-19 and therefore scheduled rather than discretionary. Although the Form 4 shows zero non-derivative shares post-transaction, the insider retains 12,917 shares through derivative securities (stock options), indicating a maintained equity stake in the company. Looking at SAME-TICKER HISTORY, her five prior sales at PVLA between April and July 2026 each generated negative 30-day returns (ranging from -9.3% to -12.4%) followed by positive 90-day returns (+14.8% to +18.8%), a pattern suggesting the stock has historically recovered within three months following her sales. The company is currently unprofitable (net income of $-15,767,000.00 on zero revenue this quarter) despite annual revenue growth of +65.3%, and the stock has appreciated +39.6% over the past 30 days and +20.9% over 90 days—context that frames this as a scheduled liquidation of a non-derivative tranche rather than a conviction-driven trade.