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HARMENING JEFFREY L

Chairman of the Board & CEO

Director Officer
2 filings analyzed · 1 company · Latest 2025-03-10

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Companies

Company Buys Sells Direction
GENERAL MILLS INC GIS 0 2 Net selling

Activity

March 2025
2025-03-10 GENERAL MILLS INC GIS 10b5-1 Plan
low
Sell
11,379 shares
$739,635
Significance 4/10

GIS CEO Jeffrey Harmening sold 11,379 shares at $65.00 for $739,635.00; stock now -13.1% from 52-week high.

CEO Jeffrey Harmening sold 11,379 shares of General Mills on 2025-03-07 at $65.00, reducing his holdings to 353,345 shares (-3.1% reduction). The stock has since fallen to $65.30 current price, positioning the sale $10.15 below the 52-week high of $75.15 and in a modest 30-day uptrend (+11.0%) against a slight 90-day decline (-1.3%). At the same ticker, his prior sell on 2024-10-23 delivered a 90-day decline of -12.5%, while his January 2024 sale saw gains; cross-ticker, his track record shows a 50% well-timed rate on 2 prior sells with average 90-day return of -1.3%. The transaction occurs against solid fundamentals: $5.2B quarterly revenue, +4.1% annual growth, a reasonable P/E of 13.83, and $36.0B market cap. This represents routine portfolio activity by a long-term holder retaining substantial stakes.

October 2024
2024-10-25 GENERAL MILLS INC GIS 10b5-1 Plan
medium
Sell
46,500 shares
$3,190,351
Significance 4/10

CEO Jeffrey Harmening sold 46,500 GIS shares at $68.61 on 2024-10-23; stock down 9.1% from 52-week high.

Jeffrey L Harmening, Chairman and CEO, sold 46,500 shares of General Mills (GIS) at $68.61 for a total value of $3,190,351.05, reducing his holdings from 401,827 to 355,327 shares. The sale occurred when GIS was trading 9.1% below its 52-week high of $75.15 and down 7.4% over the prior 30 days, though up 3.0% over 90 days. Harmening's only prior open-market sale at GIS (2024-01-24) was poorly timed, with the stock rising 9.9% in the 90 days following that sale, indicating the insider did not capture subsequent gains. At the company level, General Mills maintains solid fundamentals with a P/E of 15.77 and annual revenue growth of 4.1%, though the stock remains in a recent downtrend despite positive longer-term momentum.

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