Director Jackson Yusef buys 500 SHCO shares at $5.34; stock down 37.8% from 52-week high
Jackson Yusef, a Director, purchased 500 shares of Soho House & Co Inc. at $5.34 on 2024-06-20, increasing his holdings from 53,844 to 54,344 shares. The transaction is modest in absolute terms ($2,670.00 total value, +0.9% of pre-transaction holdings). Contextually, the stock has declined significantly: it currently trades at $5.09, down 37.8% from its 52-week high of $8.19 and down 14.7% over the prior 90 days. The company remains unprofitable (net income $-46,040,000.00 on revenue of $263,146,000.00 in the latest quarter), though annual revenue growth remains positive at 16.8%. Yusef's cross-ticker track record shows 1 prior buy with a 90-day win rate of 100.00%, and his single prior transaction at SHCO (2023-09-15) also delivered positive 90-day returns, suggesting prior buy timing has been favorable. However, the small share increase relative to existing holdings and the company's current unprofitable state mean this transaction should be evaluated with caution before drawing broad conclusions about insider sentiment.