NRC CAO Freeman Jordan Nicole bought 771 shares at $12.97 on 2025-07-31, establishing first position (total value $9,999.87).
Freeman Jordan Nicole, the Chief Accounting Officer, made an open-market purchase of 771 shares at $12.97, establishing an initial stake in NATIONAL RESEARCH CORP. The transaction occurred at a price approximately $0.69 below the current price of $13.66 and significantly below the 52-week high of $26.17. The stock has declined 47.8% from its 52-week peak and dropped 19.7% over the past 30 days, suggesting the purchase occurred amid recent downward price movement. With the company trading at a P/E of 12.89 and posting net income of $5.8M on revenue of $33.6M, the purchase warrants attention as a potential signal of insider interest at lower valuations, though the modest position size and recent declines merit observation.